| Product Code: ETC8849004 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The Philippines continues to rely on key exporters such as China, Malaysia, Thailand, Vietnam, and the USA for its plastic wrap import shipments in 2024. Despite the high concentration of market share among these countries, the industry has shown steady growth with a CAGR of 8.1% from 2020 to 2024. The impressive growth rate of 24.08% from 2023 to 2024 indicates a promising trajectory for the plastic wrap import market in the Philippines.

Plastic wrap is a staple in both commercial food service and household kitchens in the Philippines. Used primarily to preserve food, its popularity stems from affordability and ease of use. However, growing awareness of plastic waste is pushing manufacturers to develop biodegradable and compostable alternatives without compromising functionality.
Plastic wrap continues to be an essential product in both commercial and domestic food storage applications. In the Philippines, the market is driven by food retail, catering, and household use. With growing environmental concerns, manufacturers are beginning to explore biodegradable and compostable film alternatives, especially in urban areas where sustainable consumer behavior is rising.
Plastic wrap products are increasingly scrutinized due to their single-use nature. Rising demand for compostable and biodegradable films presents both an opportunity and a threat, as transitioning requires significant R&D investment. Recycling plastic wrap is also difficult, limiting its appeal in a sustainability-focused environment.
Plastic wrap used for food preservation and packaging offers steady demand from households and food services. Investment in this segment can target production of cling films with features like microwave safety, tear resistance, and recyclable content. Evolving food safety standards and convenience-focused consumers make this an essential everyday product with a resilient market.
The plastic wrap market in the Philippines is expanding due to the growing demand for packaging materials in the food, retail, and logistics sectors. Government policies that focus on reducing plastic waste and promoting recycling have led to the development of more sustainable plastic wrap solutions. The government is providing incentives for businesses adopting environmentally friendly packaging alternatives, which is driving innovation in the plastic wrap market.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Philippines Plastic Wrap Market Overview |
3.1 Philippines Country Macro Economic Indicators |
3.2 Philippines Plastic Wrap Market Revenues & Volume, 2021 & 2031F |
3.3 Philippines Plastic Wrap Market - Industry Life Cycle |
3.4 Philippines Plastic Wrap Market - Porter's Five Forces |
3.5 Philippines Plastic Wrap Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Philippines Plastic Wrap Market Revenues & Volume Share, By Material, 2021 & 2031F |
3.7 Philippines Plastic Wrap Market Revenues & Volume Share, By Feature, 2021 & 2031F |
3.8 Philippines Plastic Wrap Market Revenues & Volume Share, By Processing Type, 2021 & 2031F |
3.9 Philippines Plastic Wrap Market Revenues & Volume Share, By Transparency, 2021 & 2031F |
3.10 Philippines Plastic Wrap Market Revenues & Volume Share, By End-User, 2021 & 2031F |
3.11 Philippines Plastic Wrap Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Philippines Plastic Wrap Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing demand for convenience and packaged food products |
4.2.2 Growth in the e-commerce sector leading to higher demand for packaging materials |
4.2.3 Rising awareness about food safety and hygiene |
4.3 Market Restraints |
4.3.1 Fluctuating prices of raw materials such as plastic resins |
4.3.2 Environmental concerns leading to a shift towards sustainable packaging solutions |
4.3.3 Competition from alternative packaging materials like biodegradable wraps |
5 Philippines Plastic Wrap Market Trends |
6 Philippines Plastic Wrap Market, By Types |
6.1 Philippines Plastic Wrap Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Philippines Plastic Wrap Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 Philippines Plastic Wrap Market Revenues & Volume, By Stretch Films, 2021- 2031F |
6.1.4 Philippines Plastic Wrap Market Revenues & Volume, By Shrink Films, 2021- 2031F |
6.1.5 Philippines Plastic Wrap Market Revenues & Volume, By Metallized Films, 2021- 2031F |
6.1.6 Philippines Plastic Wrap Market Revenues & Volume, By Twist Film, 2021- 2031F |
6.1.7 Philippines Plastic Wrap Market Revenues & Volume, By Release Film, 2021- 2031F |
6.1.8 Philippines Plastic Wrap Market Revenues & Volume, By Twist Rope, 2021- 2031F |
6.2 Philippines Plastic Wrap Market, By Material |
6.2.1 Overview and Analysis |
6.2.2 Philippines Plastic Wrap Market Revenues & Volume, By Polypropylene (PP), 2021- 2031F |
6.2.3 Philippines Plastic Wrap Market Revenues & Volume, By Polyethylene (PE), 2021- 2031F |
6.2.4 Philippines Plastic Wrap Market Revenues & Volume, By Polyvinyl Chloride (PVC), 2021- 2031F |
6.2.5 Philippines Plastic Wrap Market Revenues & Volume, By Polyethylene Terephthalate (PET), 2021- 2031F |
6.2.6 Philippines Plastic Wrap Market Revenues & Volume, By Ethylene Vinyl Alcohol Copolymer (EVOH), 2021- 2031F |
6.2.7 Philippines Plastic Wrap Market Revenues & Volume, By Ethylene-Vinyl Acetate (EVA), 2021- 2031F |
6.2.8 Philippines Plastic Wrap Market Revenues & Volume, By Others, 2021- 2031F |
6.2.9 Philippines Plastic Wrap Market Revenues & Volume, By Others, 2021- 2031F |
6.3 Philippines Plastic Wrap Market, By Feature |
6.3.1 Overview and Analysis |
6.3.2 Philippines Plastic Wrap Market Revenues & Volume, By Moisture Proof, 2021- 2031F |
6.3.3 Philippines Plastic Wrap Market Revenues & Volume, By Water Soluble, 2021- 2031F |
6.4 Philippines Plastic Wrap Market, By Processing Type |
6.4.1 Overview and Analysis |
6.4.2 Philippines Plastic Wrap Market Revenues & Volume, By Casting, 2021- 2031F |
6.4.3 Philippines Plastic Wrap Market Revenues & Volume, By Multiple Extrusion, 2021- 2031F |
6.4.4 Philippines Plastic Wrap Market Revenues & Volume, By Blow Molding, 2021- 2031F |
6.4.5 Philippines Plastic Wrap Market Revenues & Volume, By Injection Molding, 2021- 2031F |
6.5 Philippines Plastic Wrap Market, By Transparency |
6.5.1 Overview and Analysis |
6.5.2 Philippines Plastic Wrap Market Revenues & Volume, By Transparent, 2021- 2031F |
6.5.3 Philippines Plastic Wrap Market Revenues & Volume, By Translucent, 2021- 2031F |
6.5.4 Philippines Plastic Wrap Market Revenues & Volume, By Opaque, 2021- 2031F |
6.6 Philippines Plastic Wrap Market, By End-User |
6.6.1 Overview and Analysis |
6.6.2 Philippines Plastic Wrap Market Revenues & Volume, By Food and Beverages, 2021- 2031F |
6.6.3 Philippines Plastic Wrap Market Revenues & Volume, By Pharmaceuticals, 2021- 2031F |
6.6.4 Philippines Plastic Wrap Market Revenues & Volume, By Personal Care and Cosmetics, 2021- 2031F |
6.6.5 Philippines Plastic Wrap Market Revenues & Volume, By Chemical, 2021- 2031F |
6.6.6 Philippines Plastic Wrap Market Revenues & Volume, By Others, 2021- 2031F |
6.7 Philippines Plastic Wrap Market, By Distribution Channel |
6.7.1 Overview and Analysis |
6.7.2 Philippines Plastic Wrap Market Revenues & Volume, By E-commerce, 2021- 2031F |
6.7.3 Philippines Plastic Wrap Market Revenues & Volume, By Convenience Store, 2021- 2031F |
6.7.4 Philippines Plastic Wrap Market Revenues & Volume, By Supermarket/Hypermarket, 2021- 2031F |
6.7.5 Philippines Plastic Wrap Market Revenues & Volume, By Supermarket/Hypermarket, 2021- 2031F |
6.7.6 Philippines Plastic Wrap Market Revenues & Volume, By Others, 2021- 2031F |
7 Philippines Plastic Wrap Market Import-Export Trade Statistics |
7.1 Philippines Plastic Wrap Market Export to Major Countries |
7.2 Philippines Plastic Wrap Market Imports from Major Countries |
8 Philippines Plastic Wrap Market Key Performance Indicators |
8.1 Percentage of food manufacturers using plastic wrap for packaging |
8.2 Adoption rate of plastic wrap in the e-commerce sector |
8.3 Recycling rate of plastic wraps in the Philippines |
8.4 Consumer perception surveys on the importance of food packaging hygiene |
9 Philippines Plastic Wrap Market - Opportunity Assessment |
9.1 Philippines Plastic Wrap Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Philippines Plastic Wrap Market Opportunity Assessment, By Material, 2021 & 2031F |
9.3 Philippines Plastic Wrap Market Opportunity Assessment, By Feature, 2021 & 2031F |
9.4 Philippines Plastic Wrap Market Opportunity Assessment, By Processing Type, 2021 & 2031F |
9.5 Philippines Plastic Wrap Market Opportunity Assessment, By Transparency, 2021 & 2031F |
9.6 Philippines Plastic Wrap Market Opportunity Assessment, By End-User, 2021 & 2031F |
9.7 Philippines Plastic Wrap Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Philippines Plastic Wrap Market - Competitive Landscape |
10.1 Philippines Plastic Wrap Market Revenue Share, By Companies, 2024 |
10.2 Philippines Plastic Wrap Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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