| Product Code: ETC8850686 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The import shipments of reusable sanitary napkins to the Philippines in 2024 continued to be dominated by top exporting countries such as China, Thailand, Indonesia, Vietnam, and Malaysia. Despite a slight overall growth in the market with a low CAGR of 0.25% from 2020 to 2024, there was a notable decline in the growth rate from 2023 to 2024 at -5.03%. The high concentration levels measured by the Herfindahl-Hirschman Index (HHI) indicate a competitive market landscape, suggesting that these top exporting countries maintain a strong presence in catering to the demand for reusable sanitary napkins in the Philippines.

The reusable sanitary napkin market in the Philippines is gaining momentum as consumers shift toward eco-friendly menstrual hygiene products. These cloth-based napkins provide a sustainable and cost-effective alternative to disposable pads. Market growth is fueled by awareness campaigns, increasing affordability, and government initiatives promoting sustainable feminine hygiene. The availability of innovative, high-absorbency fabrics further encourages adoption.
The market for reusable sanitary napkins in the Philippines is rising as more women embrace sustainable menstrual hygiene products. Washable and biodegradable options are gaining popularity, particularly in rural areas where access to disposable products is limited. NGOs and awareness programs are playing a key role in market expansion.
The reusable sanitary napkin market struggles with cultural perceptions and convenience issues. Many Filipino consumers are accustomed to disposable pads, and reusable options require additional cleaning effort, discouraging adoption. Additionally, limited awareness campaigns slow market growth.
The shift towards sustainable menstrual hygiene products is expanding the reusable sanitary napkin market. Investment in hypoallergenic, washable, and biodegradable materials can cater to a growing customer base seeking cost-effective and eco-friendly alternatives. Brands providing customizable options and educational initiatives will see increased adoption.
The government supports sustainable menstrual hygiene products, including reusable sanitary napkins, through public health initiatives. The DOH, in collaboration with NGOs, promotes awareness programs on eco-friendly menstrual care, while the FDA ensures safety and hygiene standards for these products.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Philippines Reusable Sanitary Napkin Market Overview |
3.1 Philippines Country Macro Economic Indicators |
3.2 Philippines Reusable Sanitary Napkin Market Revenues & Volume, 2021 & 2031F |
3.3 Philippines Reusable Sanitary Napkin Market - Industry Life Cycle |
3.4 Philippines Reusable Sanitary Napkin Market - Porter's Five Forces |
3.5 Philippines Reusable Sanitary Napkin Market Revenues & Volume Share, By Type, 2021 & 2031F |
4 Philippines Reusable Sanitary Napkin Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about environmental sustainability and reducing waste |
4.2.2 Growing preference for chemical-free and eco-friendly menstrual products |
4.2.3 Rising adoption of reusable sanitary napkins due to cost-effectiveness and durability |
4.3 Market Restraints |
4.3.1 Limited availability and accessibility of reusable sanitary napkins in rural areas |
4.3.2 Cultural taboos and stigma associated with menstrual hygiene products |
4.3.3 Competition from traditional disposable sanitary napkins |
5 Philippines Reusable Sanitary Napkin Market Trends |
6 Philippines Reusable Sanitary Napkin Market, By Types |
6.1 Philippines Reusable Sanitary Napkin Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Philippines Reusable Sanitary Napkin Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 Philippines Reusable Sanitary Napkin Market Revenues & Volume, By Cotton, 2021- 2031F |
6.1.4 Philippines Reusable Sanitary Napkin Market Revenues & Volume, By Bamboo, 2021- 2031F |
6.1.5 Philippines Reusable Sanitary Napkin Market Revenues & Volume, By Hemp, 2021- 2031F |
6.1.6 Philippines Reusable Sanitary Napkin Market Revenues & Volume, By Synthetic, 2021- 2031F |
6.1.7 Philippines Reusable Sanitary Napkin Market Revenues & Volume, By Others, 2021- 2031F |
7 Philippines Reusable Sanitary Napkin Market Import-Export Trade Statistics |
7.1 Philippines Reusable Sanitary Napkin Market Export to Major Countries |
7.2 Philippines Reusable Sanitary Napkin Market Imports from Major Countries |
8 Philippines Reusable Sanitary Napkin Market Key Performance Indicators |
8.1 Adoption rate of reusable sanitary napkins among women in urban and rural areas |
8.2 Number of sustainable menstrual hygiene campaigns and initiatives in the Philippines |
8.3 Percentage of women using eco-friendly menstrual products compared to traditional options |
9 Philippines Reusable Sanitary Napkin Market - Opportunity Assessment |
9.1 Philippines Reusable Sanitary Napkin Market Opportunity Assessment, By Type, 2021 & 2031F |
10 Philippines Reusable Sanitary Napkin Market - Competitive Landscape |
10.1 Philippines Reusable Sanitary Napkin Market Revenue Share, By Companies, 2024 |
10.2 Philippines Reusable Sanitary Napkin Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |