| Product Code: ETC4383690 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 |
In the competitive telecom landscape of the Philippines, maintaining high service quality and ensuring a superior customer experience are paramount. The SQM and CEM market focuses on tools and solutions that help telecom operators monitor and improve serv
SQM and CEM are critical in the telecom sector, as they are directly related to customer satisfaction and retention. This market in the Philippines involves tools and services that help telecom companies measure and improve service quality and customer ex
Service quality and customer experience management in the Philippines telecom sector face the challenge of maintaining consistent high-quality service. Rapid expansion and increasing customer demands put pressure on providers to ensure uninterrupted servi
The importance of service quality and customer experience management became even more critical during the pandemic. With customers relying heavily on telecom services for remote work, education, and entertainment, telecom providers had to ensure a high le
In the Philippines SQM and Telco CEM market, the focus is on delivering superior customer experiences. Local firms like Converge ICT and Bayan Telecommunications have been pivotal in this domain, constantly striving to improve service quality. Alongside t
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Philippines Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Overview |
3.1 Philippines Country Macro Economic Indicators |
3.2 Philippines Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume, 2021 & 2031F |
3.3 Philippines Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market - Industry Life Cycle |
3.4 Philippines Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market - Porter's Five Forces |
3.5 Philippines Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Philippines Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume Share, By Provider Type, 2021 & 2031F |
3.7 Philippines Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume Share, By Channel, 2021 & 2031F |
3.8 Philippines Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume Share, By End User, 2021 & 2031F |
4 Philippines Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing demand for high-quality service in the telecommunications industry in the Philippines |
4.2.2 Growing emphasis on customer-centric strategies and enhancing overall customer experience |
4.2.3 Adoption of advanced technologies such as AI, automation, and analytics to improve service quality and customer experience |
4.3 Market Restraints |
4.3.1 Regulatory challenges and compliance requirements impacting the implementation of service quality management and customer experience initiatives |
4.3.2 Lack of skilled professionals to effectively implement and manage service quality and customer experience programs |
4.3.3 Limited budget allocation for investing in advanced technologies and tools for service quality management and customer experience |
5 Philippines Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Trends |
6 Philippines Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market, By Types |
6.1 Philippines Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Philippines Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume, By Product Type, 2021-2031F |
6.1.3 Philippines Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume, By EFM, 2021-2031F |
6.1.4 Philippines Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume, By Web Analytics, 2021-2031F |
6.1.5 Philippines Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume, By Text Analytics, 2021-2031F |
6.1.6 Philippines Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume, By Speech Analytics, 2021-2031F |
6.2 Philippines Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market, By Provider Type |
6.2.1 Overview and Analysis |
6.2.2 Philippines Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume, By ISP, 2021-2031F |
6.2.3 Philippines Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume, By TSP, 2021-2031F |
6.2.4 Philippines Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume, By MSP, 2021-2031F |
6.3 Philippines Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market, By Channel |
6.3.1 Overview and Analysis |
6.3.2 Philippines Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume, By Company website, 2021-2031F |
6.3.3 Philippines Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume, By Branch/store, 2021-2031F |
6.3.4 Philippines Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume, By Web, 2021-2031F |
6.3.5 Philippines Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume, By Call center, 2021-2031F |
6.3.6 Philippines Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume, By Mobile, 2021-2031F |
6.3.7 Philippines Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume, By Social media, 2021-2031F |
6.4 Philippines Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market, By End User |
6.4.1 Overview and Analysis |
6.4.2 Philippines Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume, By Small and Medium Businesses (SMBs), 2021-2031F |
6.4.3 Philippines Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume, By Enterprises, 2021-2031F |
7 Philippines Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Import-Export Trade Statistics |
7.1 Philippines Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Export to Major Countries |
7.2 Philippines Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Imports from Major Countries |
8 Philippines Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Key Performance Indicators |
8.1 Customer Satisfaction Score (CSAT) measuring the satisfaction level of telecom customers with the service quality and overall experience |
8.2 Net Promoter Score (NPS) reflecting the likelihood of customers to recommend the telco service to others based on their experience |
8.3 First Contact Resolution Rate indicating the efficiency of resolving customer issues in the first interaction |
8.4 Average Handling Time (AHT) measuring the time taken to resolve customer queries or issues |
8.5 Customer Effort Score (CES) assessing the ease of customers in interacting with the telco for service-related matters |
9 Philippines Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market - Opportunity Assessment |
9.1 Philippines Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Philippines Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Opportunity Assessment, By Provider Type, 2021 & 2031F |
9.3 Philippines Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Opportunity Assessment, By Channel, 2021 & 2031F |
9.4 Philippines Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Opportunity Assessment, By End User, 2021 & 2031F |
10 Philippines Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market - Competitive Landscape |
10.1 Philippines Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenue Share, By Companies, 2024 |
10.2 Philippines Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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