| Product Code: ETC8851347 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The Philippines saw a significant increase in shampoo bar import shipments in 2024, with top exporting countries being Indonesia, Thailand, Malaysia, USA, and China. The market concentration, as measured by the Herfindahl-Hirschman Index (HHI), rose from high to very high in 2024. Despite a slight decline in the compound annual growth rate (CAGR) from 2020 to 2024, the impressive growth rate of 19.74% from 2023 to 2024 indicates a promising trend for the shampoo bar market in the Philippines.

Shampoo bars are gaining popularity in the Philippines due to increasing environmental awareness and demand for sustainable personal care products. While interest is rising, consumer reluctance to switch from traditional liquid shampoos remains a challenge.
The shampoo bar market in the Philippines is witnessing strong growth as consumers shift towards sustainable and eco-friendly hair care products. Shampoo bars are gaining popularity due to their reduced plastic packaging, long-lasting usage, and natural ingredient formulations. Brands are introducing specialized variants catering to different hair types, including moisturizing, anti-dandruff, and volumizing options, further fueling market demand.
The shampoo bar market faces challenges such as consumer skepticism, higher price points, and limited retail presence. Many consumers are unfamiliar with shampoo bars and hesitant to switch from liquid shampoos. The production cost of high-quality shampoo bars tends to be higher, making them less affordable compared to traditional shampoos. Additionally, these products are not as widely available in mainstream retail outlets, limiting accessibility.
Sustainability trends are driving demand for shampoo bars in the Philippines as consumers seek eco-friendly alternatives to traditional liquid shampoos. Investors can capitalize on this market by offering sulfate-free, biodegradable, and travel-friendly formulations. Establishing local production and branding shampoo bars as a zero-waste product can attract environmentally conscious consumers.
The Philippine government promotes sustainable and eco-friendly personal care products, including shampoo bars, through regulatory oversight by the Food and Drug Administration (FDA). The Department of Trade and Industry (DTI) encourages local manufacturers by providing financial assistance and business development programs. Policies also emphasize sustainable packaging and reduced plastic waste, aligning with environmental goals.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Philippines Shampoo Bar Market Overview |
3.1 Philippines Country Macro Economic Indicators |
3.2 Philippines Shampoo Bar Market Revenues & Volume, 2021 & 2031F |
3.3 Philippines Shampoo Bar Market - Industry Life Cycle |
3.4 Philippines Shampoo Bar Market - Porter's Five Forces |
3.5 Philippines Shampoo Bar Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Philippines Shampoo Bar Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Philippines Shampoo Bar Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about sustainable and eco-friendly personal care products |
4.2.2 Growing preference for natural ingredients and cruelty-free products |
4.2.3 Rising concerns about plastic pollution and environmental sustainability |
4.3 Market Restraints |
4.3.1 Limited availability and accessibility of shampoo bars in rural areas |
4.3.2 Lack of consumer education on the benefits and usage of shampoo bars |
4.3.3 Price sensitivity among price-conscious consumers |
5 Philippines Shampoo Bar Market Trends |
6 Philippines Shampoo Bar Market, By Types |
6.1 Philippines Shampoo Bar Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Philippines Shampoo Bar Market Revenues & Volume, By Product Type, 2021- 2031F |
6.1.3 Philippines Shampoo Bar Market Revenues & Volume, By Glycerin-based, 2021- 2031F |
6.1.4 Philippines Shampoo Bar Market Revenues & Volume, By Cold Processed, 2021- 2031F |
6.1.5 Philippines Shampoo Bar Market Revenues & Volume, By Others, 2021- 2031F |
6.2 Philippines Shampoo Bar Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Philippines Shampoo Bar Market Revenues & Volume, By Online, 2021- 2031F |
6.2.3 Philippines Shampoo Bar Market Revenues & Volume, By Offline, 2021- 2031F |
7 Philippines Shampoo Bar Market Import-Export Trade Statistics |
7.1 Philippines Shampoo Bar Market Export to Major Countries |
7.2 Philippines Shampoo Bar Market Imports from Major Countries |
8 Philippines Shampoo Bar Market Key Performance Indicators |
8.1 Percentage increase in the number of retail outlets stocking shampoo bars |
8.2 Growth in online searches and social media mentions related to shampoo bars |
8.3 Number of partnerships with local communities for sourcing natural ingredients |
9 Philippines Shampoo Bar Market - Opportunity Assessment |
9.1 Philippines Shampoo Bar Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Philippines Shampoo Bar Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Philippines Shampoo Bar Market - Competitive Landscape |
10.1 Philippines Shampoo Bar Market Revenue Share, By Companies, 2024 |
10.2 Philippines Shampoo Bar Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
To discover high-growth global markets and optimize your business strategy:
Click Here