| Product Code: ETC8852997 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Deep | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The Philippines continued to witness a significant influx of table runner imports in 2024, with top contributing countries being China, Japan, USA, Singapore, and Mexico. Despite a negative Compound Annual Growth Rate (CAGR) of -6.69% from 2020 to 2024, there was a slight improvement in the growth rate from 2023 to 2024 at -4.84%. The Herfindahl-Hirschman Index (HHI) indicated a sustained high level of market concentration in 2024, suggesting a competitive landscape dominated by key players. This data highlights the continued importance of these top exporting countries in shaping the table runner import market in the Philippines.

The table runner market in the Philippines is shaped by evolving home décor trends and the hospitality sector. Consumers seek stylish, seasonal, and sustainable options, while hotels and restaurants use runners to elevate dining aesthetics. The market benefits from both handcrafted and mass-produced offerings.
The table runner market in the Philippines reflects a rising interest in home decor and interior aesthetics. With more consumers investing in home improvement, particularly during and after the pandemic, demand for decorative table accessories has grown, particularly in online and boutique retail channels.
This niche market faces difficulty in scaling due to changing consumer preferences that favor minimalist or modern table settings over traditional decorative items. Additionally, the influx of cheap imported fabric products and limited promotional efforts for locally made options suppress growth in both local and tourist-driven demand.
With a rising interest in home decor and lifestyle aesthetics among Filipino consumers, the table runner market is growing steadily. Investment opportunities lie in local textile manufacturing, artisanal handwoven designs, and eco-friendly materials that appeal to sustainability-minded shoppers. Export potential also exists, particularly for handcrafted or culturally inspired table runners, tapping into overseas markets looking for unique home furnishing products.
This market falls under the broader textile and handicraft sector, which is promoted by the Department of Trade and Industry (DTI) through programs like "One Town, One Product" (OTOP). The government supports local producers with trade fairs, export readiness training, and access to grants or micro-financing to scale up production and improve competitiveness in local and international markets.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Philippines Table Runner Market Overview |
3.1 Philippines Country Macro Economic Indicators |
3.2 Philippines Table Runner Market Revenues & Volume, 2021 & 2031F |
3.3 Philippines Table Runner Market - Industry Life Cycle |
3.4 Philippines Table Runner Market - Porter's Five Forces |
3.5 Philippines Table Runner Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Philippines Table Runner Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 Philippines Table Runner Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing demand for home decor and interior design products in the Philippines |
4.2.2 Increasing disposable income leading to higher spending on luxury home furnishings |
4.2.3 Rising popularity of hosting events and gatherings at home, driving the need for table decor products |
4.3 Market Restraints |
4.3.1 Competition from cheaper alternatives such as disposable tablecloths or placemats |
4.3.2 Economic fluctuations impacting consumer spending on non-essential items |
4.3.3 Limited awareness and availability of high-quality table runners in the market |
5 Philippines Table Runner Market Trends |
6 Philippines Table Runner Market, By Types |
6.1 Philippines Table Runner Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Philippines Table Runner Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 Philippines Table Runner Market Revenues & Volume, By Cotton, 2021- 2031F |
6.1.4 Philippines Table Runner Market Revenues & Volume, By Artificial Fiber, 2021- 2031F |
6.1.5 Philippines Table Runner Market Revenues & Volume, By Others, 2021- 2031F |
6.2 Philippines Table Runner Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Philippines Table Runner Market Revenues & Volume, By Online Sales, 2021- 2031F |
6.2.3 Philippines Table Runner Market Revenues & Volume, By Offline Sales, 2021- 2031F |
7 Philippines Table Runner Market Import-Export Trade Statistics |
7.1 Philippines Table Runner Market Export to Major Countries |
7.2 Philippines Table Runner Market Imports from Major Countries |
8 Philippines Table Runner Market Key Performance Indicators |
8.1 Number of new designs or collections introduced per quarter |
8.2 Customer satisfaction scores related to the quality and design of table runners |
8.3 Percentage of repeat customers purchasing table runners for different occasions |
9 Philippines Table Runner Market - Opportunity Assessment |
9.1 Philippines Table Runner Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Philippines Table Runner Market Opportunity Assessment, By Application, 2021 & 2031F |
10 Philippines Table Runner Market - Competitive Landscape |
10.1 Philippines Table Runner Market Revenue Share, By Companies, 2024 |
10.2 Philippines Table Runner Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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