| Product Code: ETC351629 | Publication Date: Aug 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The Philippines is the second-largest market for vitamins and dietary supplements in Southeast Asia behind Malaysia. The vitamin category accounts for approximately 50 percent of this market, with vitamin B12 being one of the major contributors. In 2025, the retail sales value of vitamin B12 in the Philippines was estimated to be around US$68 million. Moreover, it accounted for more than 10 percent of total vitamins and dietary supplement sales within that year.
The Philippines vitamin B12 market is anticipated to experience steady growth due to rising awareness of the importance of B12 in maintaining good health. Factors such as an increasing aging population, vegetarian/vegan diets that may lack B12, and a focus on preventive healthcare will drive demand. The pharmaceutical and dietary supplement industries will play a crucial role in market growth, as they incorporate vitamin B12 into their products to address deficiencies and promote overall well-being.
In the vitamin B12 market, a major challenge is ensuring adequate supply to meet the growing demand for supplements and fortified foods. The production of vitamin B12 is complex and often relies on specific microbial processes, making it susceptible to supply chain disruptions.
The pandemic has influenced this market in several ways. Supply chain disruptions and restrictions on movement hindered the transportation of raw materials and finished products. However, the increased focus on health and well-being during the pandemic boosted the demand for supplements containing vitamin B12. As the situation stabilizes and consumer awareness of health benefits continues, the market for vitamin B12 is expected to rebound.
Vitamin B12, an essential nutrient for various bodily functions, has maintained a consistent demand in the Philippines due to its role in supporting nerve health and red blood cell formation. The market for vitamin B12 supplements and fortified foods has seen growth as awareness of its benefits spreads. Local pharmaceutical companies, as well as multinational players like Pfizer and Merck, are important contributors to this market.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Philippines Vitamin B12 Market Overview |
3.1 Philippines Country Macro Economic Indicators |
3.2 Philippines Vitamin B12 Market Revenues & Volume, 2021 & 2031F |
3.3 Philippines Vitamin B12 Market - Industry Life Cycle |
3.4 Philippines Vitamin B12 Market - Porter's Five Forces |
3.5 Philippines Vitamin B12 Market Revenues & Volume Share, By Dosage Form, 2021 & 2031F |
3.6 Philippines Vitamin B12 Market Revenues & Volume Share, By Route of Administration, 2021 & 2031F |
3.7 Philippines Vitamin B12 Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Philippines Vitamin B12 Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about the importance of vitamin B12 for overall health and well-being |
4.2.2 Growing adoption of vegetarian and vegan diets, leading to higher demand for vitamin B12 supplements |
4.2.3 Rising prevalence of vitamin B12 deficiency among the population, driving the need for supplementation |
4.3 Market Restraints |
4.3.1 Price volatility of raw materials used in manufacturing vitamin B12 supplements |
4.3.2 Stringent regulations and quality standards in the supplement industry |
4.3.3 Limited availability of fortified food products containing vitamin B12 in the market |
5 Philippines Vitamin B12 Market Trends |
6 Philippines Vitamin B12 Market, By Types |
6.1 Philippines Vitamin B12 Market, By Dosage Form |
6.1.1 Overview and Analysis |
6.1.2 Philippines Vitamin B12 Market Revenues & Volume, By Dosage Form, 2021-2031F |
6.1.3 Philippines Vitamin B12 Market Revenues & Volume, By Syrups, 2021-2031F |
6.1.4 Philippines Vitamin B12 Market Revenues & Volume, By Injection, 2021-2031F |
6.1.5 Philippines Vitamin B12 Market Revenues & Volume, By Tablets, 2021-2031F |
6.1.6 Philippines Vitamin B12 Market Revenues & Volume, By Powder, 2021-2031F |
6.1.7 Philippines Vitamin B12 Market Revenues & Volume, By Nasal Spray, 2021-2031F |
6.2 Philippines Vitamin B12 Market, By Route of Administration |
6.2.1 Overview and Analysis |
6.2.2 Philippines Vitamin B12 Market Revenues & Volume, By Oral, 2021-2031F |
6.2.3 Philippines Vitamin B12 Market Revenues & Volume, By Intravenous, 2021-2031F |
6.2.4 Philippines Vitamin B12 Market Revenues & Volume, By Subcutaneous, 2021-2031F |
6.2.5 Philippines Vitamin B12 Market Revenues & Volume, By Nasal, 2021-2031F |
6.3 Philippines Vitamin B12 Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Philippines Vitamin B12 Market Revenues & Volume, By Hospital Pharmacy, 2021-2031F |
6.3.3 Philippines Vitamin B12 Market Revenues & Volume, By Retail Pharmacy, 2021-2031F |
6.3.4 Philippines Vitamin B12 Market Revenues & Volume, By Online Pharmacy, 2021-2031F |
7 Philippines Vitamin B12 Market Import-Export Trade Statistics |
7.1 Philippines Vitamin B12 Market Export to Major Countries |
7.2 Philippines Vitamin B12 Market Imports from Major Countries |
8 Philippines Vitamin B12 Market Key Performance Indicators |
8.1 Number of new product launches in the vitamin B12 supplement category |
8.2 Percentage increase in online searches for vitamin B12-related information |
8.3 Adoption rate of vitamin B12 supplements among different age groups |
9 Philippines Vitamin B12 Market - Opportunity Assessment |
9.1 Philippines Vitamin B12 Market Opportunity Assessment, By Dosage Form, 2021 & 2031F |
9.2 Philippines Vitamin B12 Market Opportunity Assessment, By Route of Administration, 2021 & 2031F |
9.3 Philippines Vitamin B12 Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Philippines Vitamin B12 Market - Competitive Landscape |
10.1 Philippines Vitamin B12 Market Revenue Share, By Companies, 2024 |
10.2 Philippines Vitamin B12 Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |