| Product Code: ETC8854489 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Vasudha | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The Philippines saw a significant increase in wall decor import shipments in 2024, with top exporting countries being Metropolitan France, Canada, China, Japan, and Indonesia. The market experienced a shift from low to moderate concentration, indicating a more balanced distribution among suppliers. With a strong compound annual growth rate (CAGR) of 7.59% from 2020 to 2024 and a growth rate of 7.33% from 2023 to 2024, the wall decor industry in the Philippines is showing promising expansion and diversification in its import sources.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Philippines Wall Decor Market Overview |
3.1 Philippines Country Macro Economic Indicators |
3.2 Philippines Wall Decor Market Revenues & Volume, 2021 & 2031F |
3.3 Philippines Wall Decor Market - Industry Life Cycle |
3.4 Philippines Wall Decor Market - Porter's Five Forces |
3.5 Philippines Wall Decor Market Revenues & Volume Share, By Wallpaper, 2021 & 2031F |
3.6 Philippines Wall Decor Market Revenues & Volume Share, By Household, 2021 & 2031F |
4 Philippines Wall Decor Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing urbanization in the Philippines leading to increased demand for home decor items. |
4.2.2 Rising disposable income levels among the middle-class population driving spending on interior decoration. |
4.2.3 Increasing focus on aesthetics and home styling among millennials and young professionals. |
4.3 Market Restraints |
4.3.1 Fluctuating raw material costs impacting the pricing of wall decor products. |
4.3.2 Competition from other home decor categories such as furniture and textiles. |
4.3.3 Limited awareness and availability of premium wall decor products in certain regions of the Philippines. |
5 Philippines Wall Decor Market Trends |
6 Philippines Wall Decor Market, By Types |
6.1 Philippines Wall Decor Market, By Wallpaper |
6.1.1 Overview and Analysis |
6.1.2 Philippines Wall Decor Market Revenues & Volume, By Wallpaper, 2021- 2031F |
6.1.3 Philippines Wall Decor Market Revenues & Volume, By Wall Mirrors, 2021- 2031F |
6.1.4 Philippines Wall Decor Market Revenues & Volume, By Wall Art, 2021- 2031F |
6.1.5 Philippines Wall Decor Market Revenues & Volume, By Others, 2021- 2031F |
6.2 Philippines Wall Decor Market, By Household |
6.2.1 Overview and Analysis |
6.2.2 Philippines Wall Decor Market Revenues & Volume, By Office & Business, 2021- 2031F |
6.2.3 Philippines Wall Decor Market Revenues & Volume, By Medical & Dental Facilities, 2021- 2031F |
6.2.4 Philippines Wall Decor Market Revenues & Volume, By Hotels & Spas, 2021- 2031F |
6.2.5 Philippines Wall Decor Market Revenues & Volume, By Restaurants, CafeS & Bars, 2021- 2031F |
6.2.6 Philippines Wall Decor Market Revenues & Volume, By Other, 2021- 2031F |
7 Philippines Wall Decor Market Import-Export Trade Statistics |
7.1 Philippines Wall Decor Market Export to Major Countries |
7.2 Philippines Wall Decor Market Imports from Major Countries |
8 Philippines Wall Decor Market Key Performance Indicators |
8.1 Online engagement metrics such as website traffic, social media followers, and engagement rates. |
8.2 Customer satisfaction scores and reviews for wall decor products. |
8.3 Number of collaborations with local artists and designers for unique wall decor collections. |
8.4 Percentage of repeat customers and customer retention rates. |
8.5 Adoption rate of sustainable and eco-friendly wall decor materials. |
9 Philippines Wall Decor Market - Opportunity Assessment |
9.1 Philippines Wall Decor Market Opportunity Assessment, By Wallpaper, 2021 & 2031F |
9.2 Philippines Wall Decor Market Opportunity Assessment, By Household, 2021 & 2031F |
10 Philippines Wall Decor Market - Competitive Landscape |
10.1 Philippines Wall Decor Market Revenue Share, By Companies, 2024 |
10.2 Philippines Wall Decor Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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