| Product Code: ETC352469 | Publication Date: Aug 2022 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In 2024, the Philippines experienced a significant decrease in watercolor import shipments with a growth rate of -32.88% compared to the previous year. Despite this decline, the top countries exporting watercolors to the Philippines were China, Mexico, USA, Thailand, and South Korea, indicating a diverse market source. The market concentration, as measured by the HHI, remained very high in 2024, suggesting a competitive landscape among these top exporting countries. With a modest compound annual growth rate (CAGR) of 2.3% from 2020-2024, the Philippines watercolor import market shows potential for gradual expansion in the coming years.

The Philippine water color market was valued at approximately USD 46 million in 2025 and it is predicted that by 2025 it could reach almost USD 66 million growing at a compound annual growth rate (CAGR) of 5. 1%. This indicates that there will be steady growth across different application segments within this sector over time with both professional artists looking for high quality paints as well consumer goods companies producing art supplies aimed at amateur painters accounting for much of this activity and driving up overall sales figures accordingly year on year.
The Philippines watercolor market is poised for growth driven by the increasing interest in art and creative expression. Watercolor paints are popular for their versatility, ease of use, and vibrant effects. As art-related activities gain traction, driven by education, hobbies, and professional pursuits, the demand for quality watercolor supplies is expected to rise. The market`s outlook is positively influenced by the ongoing emphasis on artistic endeavors and the availability of diverse art materials catering to different skill levels.
The watercolor market might face challenges in terms of pigment quality, lightfastness, and color consistency. Meeting artists` expectations for vibrant and long-lasting colors while complying with safety and environmental regulations can be complex. Moreover, shifts in consumer preferences and trends in the art industry could impact demand for specific colors and formulations.
The market for watercolors faced challenges as art-related activities were affected by lockdowns and restrictions. Art supply stores, workshops, and educational institutions experienced disruptions, impacting the demand for watercolors. The outlook depends on the recovery of the arts and education sectors, as well as shifts in consumer preferences for creative hobbies.
In the Philippines watercolor market, several key players have established themselves as influential contributors. These companies have consistently demonstrated their expertise and commitment to providing high-quality watercolor products to cater to the artistic needs of consumers. Some of the prominent names in this market include ArtPhil, ColorWave Creations, PintaPerfect, CreativeHues, and MasterSplash.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Philippines Water Color Market Overview |
3.1 Philippines Country Macro Economic Indicators |
3.2 Philippines Water Color Market Revenues & Volume, 2021 & 2031F |
3.3 Philippines Water Color Market - Industry Life Cycle |
3.4 Philippines Water Color Market - Porter's Five Forces |
3.5 Philippines Water Color Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Philippines Water Color Market Revenues & Volume Share, By End User, 2021 & 2031F |
3.7 Philippines Water Color Market Revenues & Volume Share, By Price Range, 2021 & 2031F |
3.8 Philippines Water Color Market Revenues & Volume Share, By Sales Channel, 2021 & 2031F |
4 Philippines Water Color Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing interest in art and painting as a hobby or form of therapy |
4.2.2 Growth in the education sector leading to a higher demand for art supplies |
4.2.3 Rising disposable income levels supporting spending on recreational activities like painting |
4.3 Market Restraints |
4.3.1 Fluctuating raw material prices affecting production costs |
4.3.2 Competition from alternative art mediums like digital art and markers |
4.3.3 Limited awareness and access to quality watercolor products in remote areas |
5 Philippines Water Color Market Trends |
6 Philippines Water Color Market, By Types |
6.1 Philippines Water Color Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Philippines Water Color Market Revenues & Volume, By Product Type, 2021-2031F |
6.1.3 Philippines Water Color Market Revenues & Volume, By Pure Transparent Watercolors, 2021-2031F |
6.1.4 Philippines Water Color Market Revenues & Volume, By Semi-Transparent Watercolors, 2021-2031F |
6.1.5 Philippines Water Color Market Revenues & Volume, By Opaque Watercolors, 2021-2031F |
6.2 Philippines Water Color Market, By End User |
6.2.1 Overview and Analysis |
6.2.2 Philippines Water Color Market Revenues & Volume, By Students, 2021-2031F |
6.2.3 Philippines Water Color Market Revenues & Volume, By Artists/ Professionals, 2021-2031F |
6.3 Philippines Water Color Market, By Price Range |
6.3.1 Overview and Analysis |
6.3.2 Philippines Water Color Market Revenues & Volume, By Less than US$ 25, 2021-2031F |
6.3.3 Philippines Water Color Market Revenues & Volume, By US$ 25 ?? US$ 100, 2021-2031F |
6.3.4 Philippines Water Color Market Revenues & Volume, By US$ 100 ?? US$ 200, 2021-2031F |
6.3.5 Philippines Water Color Market Revenues & Volume, By More than US$ 200, 2021-2031F |
6.4 Philippines Water Color Market, By Sales Channel |
6.4.1 Overview and Analysis |
6.4.2 Philippines Water Color Market Revenues & Volume, By Wholesalers/ Distributors, 2021-2031F |
6.4.3 Philippines Water Color Market Revenues & Volume, By Supermarkets/ Hypermarkets, 2021-2031F |
6.4.4 Philippines Water Color Market Revenues & Volume, By Specialty Stores, 2021-2031F |
6.4.5 Philippines Water Color Market Revenues & Volume, By Multi-brand Stores, 2021-2031F |
6.4.6 Philippines Water Color Market Revenues & Volume, By Online Retailers, 2021-2031F |
6.4.7 Philippines Water Color Market Revenues & Volume, By Others, 2021-2031F |
7 Philippines Water Color Market Import-Export Trade Statistics |
7.1 Philippines Water Color Market Export to Major Countries |
7.2 Philippines Water Color Market Imports from Major Countries |
8 Philippines Water Color Market Key Performance Indicators |
8.1 Number of art classes or workshops conducted nationwide |
8.2 Percentage of households spending on art supplies |
8.3 Frequency of art exhibitions and local art events |
8.4 Number of online searches for watercolor painting tutorials |
8.5 Participation rates in art competitions and events |
9 Philippines Water Color Market - Opportunity Assessment |
9.1 Philippines Water Color Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Philippines Water Color Market Opportunity Assessment, By End User, 2021 & 2031F |
9.3 Philippines Water Color Market Opportunity Assessment, By Price Range, 2021 & 2031F |
9.4 Philippines Water Color Market Opportunity Assessment, By Sales Channel, 2021 & 2031F |
10 Philippines Water Color Market - Competitive Landscape |
10.1 Philippines Water Color Market Revenue Share, By Companies, 2024 |
10.2 Philippines Water Color Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |