| Product Code: ETC11307745 | Publication Date: Apr 2025 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
The Philippines continues to see a significant influx of waterproof makeup imports, with top exporting countries in 2024 being China, Japan, Metropolitan France, South Korea, and the USA. Despite high concentration levels, the market shows a healthy Compound Annual Growth Rate (CAGR) of 12.28% from 2020 to 2024. However, there was a slight decline in growth rate from 2023 to 2024 at -9.62%, indicating a potential shift in market dynamics. It will be crucial for industry players to monitor these trends closely and adapt their strategies accordingly to stay competitive in the market.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Philippines Waterproof Makeup Market Overview |
3.1 Philippines Country Macro Economic Indicators |
3.2 Philippines Waterproof Makeup Market Revenues & Volume, 2021 & 2031F |
3.3 Philippines Waterproof Makeup Market - Industry Life Cycle |
3.4 Philippines Waterproof Makeup Market - Porter's Five Forces |
3.5 Philippines Waterproof Makeup Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Philippines Waterproof Makeup Market Revenues & Volume Share, By Formulation, 2021 & 2031F |
3.7 Philippines Waterproof Makeup Market Revenues & Volume Share, By End User, 2021 & 2031F |
3.8 Philippines Waterproof Makeup Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 Philippines Waterproof Makeup Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about the benefits of waterproof makeup in humid climates |
4.2.2 Growth in the cosmetics industry and beauty trends in the Philippines |
4.2.3 Demand for long-lasting and smudge-proof makeup products |
4.3 Market Restraints |
4.3.1 High competition among existing and new market players |
4.3.2 Concerns related to the use of chemicals in waterproof makeup products |
4.3.3 Price sensitivity among certain consumer segments |
5 Philippines Waterproof Makeup Market Trends |
6 Philippines Waterproof Makeup Market, By Types |
6.1 Philippines Waterproof Makeup Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Philippines Waterproof Makeup Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 Philippines Waterproof Makeup Market Revenues & Volume, By Foundation, 2021 - 2031F |
6.1.4 Philippines Waterproof Makeup Market Revenues & Volume, By Mascara, 2021 - 2031F |
6.1.5 Philippines Waterproof Makeup Market Revenues & Volume, By Lipstick, 2021 - 2031F |
6.1.6 Philippines Waterproof Makeup Market Revenues & Volume, By Eyeliner, 2021 - 2031F |
6.1.7 Philippines Waterproof Makeup Market Revenues & Volume, By Setting Spray, 2021 - 2031F |
6.2 Philippines Waterproof Makeup Market, By Formulation |
6.2.1 Overview and Analysis |
6.2.2 Philippines Waterproof Makeup Market Revenues & Volume, By Liquid, Cream, Stick, 2021 - 2031F |
6.2.3 Philippines Waterproof Makeup Market Revenues & Volume, By Waterproof Polymer, 2021 - 2031F |
6.2.4 Philippines Waterproof Makeup Market Revenues & Volume, By Long-Lasting Matte, 2021 - 2031F |
6.2.5 Philippines Waterproof Makeup Market Revenues & Volume, By Smudge-Proof Gel, 2021 - 2031F |
6.2.6 Philippines Waterproof Makeup Market Revenues & Volume, By Fixing Agents, 2021 - 2031F |
6.3 Philippines Waterproof Makeup Market, By End User |
6.3.1 Overview and Analysis |
6.3.2 Philippines Waterproof Makeup Market Revenues & Volume, By Individuals, 2021 - 2031F |
6.3.3 Philippines Waterproof Makeup Market Revenues & Volume, By Beauty Salons, 2021 - 2031F |
6.3.4 Philippines Waterproof Makeup Market Revenues & Volume, By Retail Stores, 2021 - 2031F |
6.3.5 Philippines Waterproof Makeup Market Revenues & Volume, By Makeup Artists, 2021 - 2031F |
6.3.6 Philippines Waterproof Makeup Market Revenues & Volume, By Fashion Industry, 2021 - 2031F |
6.4 Philippines Waterproof Makeup Market, By Application |
6.4.1 Overview and Analysis |
6.4.2 Philippines Waterproof Makeup Market Revenues & Volume, By Everyday Use, 2021 - 2031F |
6.4.3 Philippines Waterproof Makeup Market Revenues & Volume, By Professional Makeup, 2021 - 2031F |
6.4.4 Philippines Waterproof Makeup Market Revenues & Volume, By Cosmetic Industry, 2021 - 2031F |
6.4.5 Philippines Waterproof Makeup Market Revenues & Volume, By Bridal & Events, 2021 - 2031F |
6.4.6 Philippines Waterproof Makeup Market Revenues & Volume, By Photo Shoots, 2021 - 2031F |
7 Philippines Waterproof Makeup Market Import-Export Trade Statistics |
7.1 Philippines Waterproof Makeup Market Export to Major Countries |
7.2 Philippines Waterproof Makeup Market Imports from Major Countries |
8 Philippines Waterproof Makeup Market Key Performance Indicators |
8.1 Rate of new product launches in the waterproof makeup segment |
8.2 Consumer satisfaction levels with the durability and performance of waterproof makeup products |
8.3 Number of partnerships with influencers and beauty bloggers for product promotion and awareness |
9 Philippines Waterproof Makeup Market - Opportunity Assessment |
9.1 Philippines Waterproof Makeup Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Philippines Waterproof Makeup Market Opportunity Assessment, By Formulation, 2021 & 2031F |
9.3 Philippines Waterproof Makeup Market Opportunity Assessment, By End User, 2021 & 2031F |
9.4 Philippines Waterproof Makeup Market Opportunity Assessment, By Application, 2021 & 2031F |
10 Philippines Waterproof Makeup Market - Competitive Landscape |
10.1 Philippines Waterproof Makeup Market Revenue Share, By Companies, 2024 |
10.2 Philippines Waterproof Makeup Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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