| Product Code: ETC8854913 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The Philippines continues to see significant import shipments of women`s facial razors, with top exporting countries in 2024 being Vietnam, China, Greece, Thailand, and Germany. Despite high concentration with a high Herfindahl-Hirschman Index (HHI) in 2024, the market has shown steady growth with a compound annual growth rate (CAGR) of 4.73% from 2020 to 2024. However, there was a notable decline in growth rate from 2023 to 2024 at -16.84%, indicating a potential shift in market dynamics or consumer preferences.

Facial razors for women have become a staple grooming product in the Philippines, supported by trends in skincare and beauty routines emphasizing smooth and exfoliated skin. These razors are marketed as safe and convenient alternatives to other hair removal methods. The market is competitive, with various international and local brands offering disposable and reusable options. Retail distribution is widespread across drugstores, supermarkets, and e-commerce platforms.
The womens facial razor market in the Philippines is growing, spurred by beauty trends, increasing social media influence, and demand for at-home grooming solutions. Many consumers are turning to dermaplaning tools and facial razors for exfoliation and hair removal, influenced by YouTube and TikTok tutorials. Affordability and availability through e-commerce platforms make these products easily accessible. As taboos around female facial hair lessen, the market is likely to expand further, particularly among millennials and Gen Z consumers.
The market for womens facial razors is constrained by limited consumer awareness of facial grooming tools and techniques. The presence of low-cost, low-quality products hampers consumer trust. Accessibility in rural markets remains poor, and the price sensitivity of consumers restricts adoption of premium razors. Furthermore, cultural perceptions about facial hair removal can influence demand patterns.
The womens facial razor market in the Philippines is driven by increasing interest in facial grooming and beauty routines. Investment in ergonomic, skin-friendly, and affordable razors can capture significant market share. Innovation in packaging and multi-functional products will appeal to convenience-seeking consumers. Retail partnerships and digital marketing campaigns focusing on safety and effectiveness can enhance sales.
Facial razors are categorized as personal care tools and are regulated by the FDA and the Bureau of Product Standards under safety, hygiene, and importation rules. Sharp objects for grooming must adhere to safety labeling and materials standards. Government support for SMEs in beauty tools manufacturing is limited but growing, especially through DTIs promotion of local innovation. Import duties apply, but ASEAN trade ties facilitate tariff-reduced sourcing of these goods.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Philippines Women Facial Razor Market Overview |
3.1 Philippines Country Macro Economic Indicators |
3.2 Philippines Women Facial Razor Market Revenues & Volume, 2021 & 2031F |
3.3 Philippines Women Facial Razor Market - Industry Life Cycle |
3.4 Philippines Women Facial Razor Market - Porter's Five Forces |
3.5 Philippines Women Facial Razor Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Philippines Women Facial Razor Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Philippines Women Facial Razor Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness and acceptance of facial grooming among Filipino women |
4.2.2 Rising disposable income and changing lifestyles leading to higher spending on personal grooming products |
4.2.3 Growing influence of social media and beauty influencers promoting facial razors as a convenient and effective tool for hair removal |
4.3 Market Restraints |
4.3.1 Cultural norms and traditional beauty standards that may discourage women from using facial razors |
4.3.2 Limited availability and high prices of quality facial razor products in the market |
4.3.3 Concerns about skin sensitivity and potential skin damage associated with using facial razors |
5 Philippines Women Facial Razor Market Trends |
6 Philippines Women Facial Razor Market, By Types |
6.1 Philippines Women Facial Razor Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Philippines Women Facial Razor Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 Philippines Women Facial Razor Market Revenues & Volume, By Disposable, 2021- 2031F |
6.1.4 Philippines Women Facial Razor Market Revenues & Volume, By Reusable, 2021- 2031F |
6.2 Philippines Women Facial Razor Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Philippines Women Facial Razor Market Revenues & Volume, By Supermarkets And Hypermarkets, 2021- 2031F |
6.2.3 Philippines Women Facial Razor Market Revenues & Volume, By Specialty Stores, 2021- 2031F |
6.2.4 Philippines Women Facial Razor Market Revenues & Volume, By Online Retail, 2021- 2031F |
6.2.5 Philippines Women Facial Razor Market Revenues & Volume, By Others, 2021- 2031F |
7 Philippines Women Facial Razor Market Import-Export Trade Statistics |
7.1 Philippines Women Facial Razor Market Export to Major Countries |
7.2 Philippines Women Facial Razor Market Imports from Major Countries |
8 Philippines Women Facial Razor Market Key Performance Indicators |
8.1 Increase in online searches for facial razor products in the Philippines |
8.2 Growth in the number of beauty influencers promoting facial razors on social media platforms |
8.3 Surge in the sales of skincare products specifically formulated to complement facial razor usage |
9 Philippines Women Facial Razor Market - Opportunity Assessment |
9.1 Philippines Women Facial Razor Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Philippines Women Facial Razor Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Philippines Women Facial Razor Market - Competitive Landscape |
10.1 Philippines Women Facial Razor Market Revenue Share, By Companies, 2024 |
10.2 Philippines Women Facial Razor Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |