| Product Code: ETC8854926 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sachin Kumar Rai | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The Philippines witnessed a significant surge in non-athletic footwear import shipments for women in 2024, with top exporting countries including China, Italy, Thailand, Spain, and Singapore. The market concentration, as measured by the HHI, remained very high, indicating a dominant presence of these key players. The impressive compound annual growth rate (CAGR) of 41.93% from 2020 to 2024 highlights the growing demand for women`s footwear in the Philippines. Moreover, the notable growth rate of 27.23% from 2023 to 2024 suggests a thriving market with promising opportunities for both domestic and international footwear brands.

The non-athletic footwear market for women in the Philippines comprises casual, formal, and fashion footwear segments. Increasing urbanization, rising disposable incomes, and evolving fashion preferences fuel demand. Domestic brands coexist with imported products from Asia and Western countries. Comfort, durability, and style are key purchase drivers, while e-commerce growth and changing consumer lifestyles are shaping retail channels and product innovation.
The market for womens nightwear and underwear in the Philippines is growing with rising fashion consciousness and greater attention to comfort. Brands are launching products that prioritize soft fabrics, functional design, and inclusivity. Online retail platforms and influencer marketing are key sales drivers, particularly among younger consumers.
This market faces issues with supply chain disruptions and raw material cost fluctuations, impacting pricing stability. The growing preference for online shopping requires adaptation to digital sales platforms, which many local manufacturers are still developing. Furthermore, competition from international brands offering trendier designs at competitive prices challenges local producers. Comfort and durability standards also vary, affecting consumer satisfaction.
The womens non-athletic footwear market in the Philippines is expanding as consumers seek versatile, stylish, and comfortable everyday shoes. There is strong potential for investments in casual, formal, and ethnic footwear segments. Brands emphasizing quality, affordability, and local designs can capture significant market share. Online retail and omnichannel distribution strategies can enhance consumer reach, especially among young professionals and students.
The government supports footwear manufacturing through initiatives encouraging modernization, quality assurance, and export promotion. Policies also focus on developing local leather and non-leather material supply chains, ensuring sustainable practices and fair labor conditions. These measures help domestic producers compete with imports while expanding product variety in womens non-athletic footwear.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Philippines Womens Non-athletic Footwear Market Overview |
3.1 Philippines Country Macro Economic Indicators |
3.2 Philippines Womens Non-athletic Footwear Market Revenues & Volume, 2021 & 2031F |
3.3 Philippines Womens Non-athletic Footwear Market - Industry Life Cycle |
3.4 Philippines Womens Non-athletic Footwear Market - Porter's Five Forces |
3.5 Philippines Womens Non-athletic Footwear Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Philippines Womens Non-athletic Footwear Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 Philippines Womens Non-athletic Footwear Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of women in the Philippines |
4.2.2 Changing fashion trends and preferences among Filipino women |
4.2.3 Growth in online retail and e-commerce platforms offering a wide range of non-athletic footwear options |
4.3 Market Restraints |
4.3.1 Economic uncertainty and fluctuations impacting consumer spending |
4.3.2 Competition from international brands and counterfeit products affecting market growth |
4.3.3 Challenges in distribution and logistics infrastructure for reaching remote areas in the Philippines |
5 Philippines Womens Non-athletic Footwear Market Trends |
6 Philippines Womens Non-athletic Footwear Market, By Types |
6.1 Philippines Womens Non-athletic Footwear Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Philippines Womens Non-athletic Footwear Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 Philippines Womens Non-athletic Footwear Market Revenues & Volume, By Boots, 2021- 2031F |
6.1.4 Philippines Womens Non-athletic Footwear Market Revenues & Volume, By High Heels, 2021- 2031F |
6.1.5 Philippines Womens Non-athletic Footwear Market Revenues & Volume, By Flats Shoes, 2021- 2031F |
6.1.6 Philippines Womens Non-athletic Footwear Market Revenues & Volume, By Sandals, 2021- 2031F |
6.1.7 Philippines Womens Non-athletic Footwear Market Revenues & Volume, By Other, 2021- 2031F |
6.2 Philippines Womens Non-athletic Footwear Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Philippines Womens Non-athletic Footwear Market Revenues & Volume, By Online Sales, 2021- 2031F |
6.2.3 Philippines Womens Non-athletic Footwear Market Revenues & Volume, By Offline Sales, 2021- 2031F |
7 Philippines Womens Non-athletic Footwear Market Import-Export Trade Statistics |
7.1 Philippines Womens Non-athletic Footwear Market Export to Major Countries |
7.2 Philippines Womens Non-athletic Footwear Market Imports from Major Countries |
8 Philippines Womens Non-athletic Footwear Market Key Performance Indicators |
8.1 Average selling price (ASP) of women's non-athletic footwear in the Philippines |
8.2 Number of new product launches and collaborations in the market |
8.3 Consumer sentiment and perception towards local brands vs international brands |
8.4 Social media engagement and influencer partnerships for non-athletic footwear brands |
8.5 Percentage of sales generated from online channels compared to traditional brick-and-mortar stores |
9 Philippines Womens Non-athletic Footwear Market - Opportunity Assessment |
9.1 Philippines Womens Non-athletic Footwear Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Philippines Womens Non-athletic Footwear Market Opportunity Assessment, By Application, 2021 & 2031F |
10 Philippines Womens Non-athletic Footwear Market - Competitive Landscape |
10.1 Philippines Womens Non-athletic Footwear Market Revenue Share, By Companies, 2024 |
10.2 Philippines Womens Non-athletic Footwear Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |