| Product Code: ETC8854923 | Publication Date: Sep 2024 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
Swimwear demand in the Philippines is driven by the countrys extensive coastal geography, growing tourism sector, and rising participation in water sports and leisure activities. Womens swimwear offerings range from modest designs to fashion-forward styles, catering to diverse preferences. Both domestic manufacturers and international brands serve the market, supported by seasonal retail cycles and holiday-driven purchases. The industry is increasingly influenced by trends in sustainable materials and inclusive sizing.
The womens swimwear market in the Philippines benefits from the countrys tropical climate, tourism culture, and growing body-positivity movements. Consumers are looking for inclusive sizing, trendy designs, and UV-protective materials. Domestic swimwear labels are gaining popularity by incorporating local prints and sustainable materials into their designs.
The womens swimwear market in the Philippines faces challenges related to changing fashion trends and the need for sustainable materials. Consumers are increasingly seeking eco-friendly products, but sourcing affordable sustainable fabrics remains difficult. Additionally, intense competition from international brands and local manufacturers pressures pricing and innovation. Seasonality also affects demand, limiting sales mostly to summer or vacation periods.
Swimwear demand grows alongside rising beach tourism and fitness trends. Investment in diverse sizing, trendy designs, and eco-friendly fabrics can attract a broad consumer base. Collaborations with resorts and fitness centers offer co-branding opportunities. Expanding online retail presence and offering virtual fitting experiences improve purchase confidence and sales conversion.
Swimwear, tied closely to the tourism and apparel sectors, benefits from policies supporting both industries. The DTI encourages swimwear manufacturing through MSME development programs, while the Department of Tourism indirectly boosts demand through domestic travel campaigns. Swimwear imports are regulated with standard duties, and local producers may gain from creative industry incentives and export support programs. The BPS oversees labeling and textile quality standards.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Philippines Women's Swimwear Market Overview |
3.1 Philippines Country Macro Economic Indicators |
3.2 Philippines Women's Swimwear Market Revenues & Volume, 2021 & 2031F |
3.3 Philippines Women's Swimwear Market - Industry Life Cycle |
3.4 Philippines Women's Swimwear Market - Porter's Five Forces |
3.5 Philippines Women's Swimwear Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Philippines Women's Swimwear Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.7 Philippines Women's Swimwear Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Philippines Women's Swimwear Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income among Filipino women |
4.2.2 Growing popularity of beach vacations and water-related activities |
4.2.3 Fashion trends favoring swimwear |
4.2.4 Rise of online shopping platforms offering a wide variety of swimwear options |
4.3 Market Restraints |
4.3.1 Seasonal nature of swimwear demand |
4.3.2 Competitive pricing pressures in the market |
4.3.3 Limited awareness of sustainable and eco-friendly swimwear options |
5 Philippines Women's Swimwear Market Trends |
6 Philippines Women's Swimwear Market, By Types |
6.1 Philippines Women's Swimwear Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Philippines Women's Swimwear Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 Philippines Women's Swimwear Market Revenues & Volume, By Sports Swimwear, 2021- 2031F |
6.1.4 Philippines Women's Swimwear Market Revenues & Volume, By Regular/Leisure Swimwear, 2021- 2031F |
6.2 Philippines Women's Swimwear Market, By Product Type |
6.2.1 Overview and Analysis |
6.2.2 Philippines Women's Swimwear Market Revenues & Volume, By One-piece Bikinis, 2021- 2031F |
6.2.3 Philippines Women's Swimwear Market Revenues & Volume, By Other Product Types, 2021- 2031F |
6.3 Philippines Women's Swimwear Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Philippines Women's Swimwear Market Revenues & Volume, By Mass, 2021- 2031F |
6.3.3 Philippines Women's Swimwear Market Revenues & Volume, By Premium, 2021- 2031F |
7 Philippines Women's Swimwear Market Import-Export Trade Statistics |
7.1 Philippines Women's Swimwear Market Export to Major Countries |
7.2 Philippines Women's Swimwear Market Imports from Major Countries |
8 Philippines Women's Swimwear Market Key Performance Indicators |
8.1 Social media engagement and influencer collaborations |
8.2 Website traffic and online conversions |
8.3 Customer satisfaction and repeat purchase rates |
9 Philippines Women's Swimwear Market - Opportunity Assessment |
9.1 Philippines Women's Swimwear Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Philippines Women's Swimwear Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.3 Philippines Women's Swimwear Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Philippines Women's Swimwear Market - Competitive Landscape |
10.1 Philippines Women's Swimwear Market Revenue Share, By Companies, 2024 |
10.2 Philippines Women's Swimwear Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |