| Product Code: ETC4382836 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 |
The cross-platform and mobile advertising market in Poland is growing rapidly as advertisers seek to reach consumers across multiple devices and platforms. With the increasing use of smartphones, tablets, and other connected devices, cross-platform advertising has become essential for reaching target audiences effectively. The market is driven by advancements in digital advertising technologies, data analytics, and the rise of social media as a powerful marketing channel.
The cross-platform and mobile advertising market in Poland is driven by the rapid growth of mobile device usage and the increasing importance of multi-channel marketing strategies. As consumers spend more time on mobile devices, advertisers are focusing on reaching audiences across various platforms to maximize their impact. The rise in mobile internet usage, advancements in mobile ad technologies, and the growing popularity of mobile apps contribute to the expansion of the market. Additionally, the demand for targeted and personalized advertising solutions drives the adoption of cross-platform and mobile advertising strategies.
The cross platform and mobile advertising market in Poland is challenged by ad-blocking technologies, which reduce the effectiveness of online ads. Data privacy regulations limit the ability to collect and use consumer data for targeted advertising. Additionally, there is intense competition among advertisers to capture consumer attention in an increasingly crowded digital space, necessitating constant innovation.
The cross-platform and mobile advertising market in Poland is influenced by government regulations that aim to protect consumer privacy and promote fair advertising practices. The government supports the growth of digital advertising while ensuring compliance with data protection laws and regulations that safeguard user privacy.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Poland Cross Platform and Mobile Advertising Market Overview |
3.1 Poland Country Macro Economic Indicators |
3.2 Poland Cross Platform and Mobile Advertising Market Revenues & Volume, 2021 & 2031F |
3.3 Poland Cross Platform and Mobile Advertising Market - Industry Life Cycle |
3.4 Poland Cross Platform and Mobile Advertising Market - Porter's Five Forces |
3.5 Poland Cross Platform and Mobile Advertising Market Revenues & Volume Share, By Advertisement Type, 2021 & 2031F |
3.6 Poland Cross Platform and Mobile Advertising Market Revenues & Volume Share, By Platform, 2021 & 2031F |
3.7 Poland Cross Platform and Mobile Advertising Market Revenues & Volume Share, By End User, 2021 & 2031F |
4 Poland Cross Platform and Mobile Advertising Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing smartphone penetration rate in Poland |
4.2.2 Rising internet usage and digital media consumption |
4.2.3 Growing demand for personalized and targeted advertising |
4.3 Market Restraints |
4.3.1 Data privacy concerns and regulations impacting ad targeting capabilities |
4.3.2 Competition from traditional advertising channels |
4.3.3 Ad blocking technology affecting the reach of mobile ads |
5 Poland Cross Platform and Mobile Advertising Market Trends |
6 Poland Cross Platform and Mobile Advertising Market, By Types |
6.1 Poland Cross Platform and Mobile Advertising Market, By Advertisement Type |
6.1.1 Overview and Analysis |
6.1.2 Poland Cross Platform and Mobile Advertising Market Revenues & Volume, By Advertisement Type, 2021-2031F |
6.1.3 Poland Cross Platform and Mobile Advertising Market Revenues & Volume, By Search, 2021-2031F |
6.1.4 Poland Cross Platform and Mobile Advertising Market Revenues & Volume, By Native Social, 2021-2031F |
6.1.5 Poland Cross Platform and Mobile Advertising Market Revenues & Volume, By Display, 2021-2031F |
6.1.6 Poland Cross Platform and Mobile Advertising Market Revenues & Volume, By Video, 2021-2031F |
6.1.7 Poland Cross Platform and Mobile Advertising Market Revenues & Volume, By SMS, 2021-2031F |
6.1.8 Poland Cross Platform and Mobile Advertising Market Revenues & Volume, By Audio, 2021-2031F |
6.2 Poland Cross Platform and Mobile Advertising Market, By Platform |
6.2.1 Overview and Analysis |
6.2.2 Poland Cross Platform and Mobile Advertising Market Revenues & Volume, By Smartphones, 2021-2031F |
6.2.3 Poland Cross Platform and Mobile Advertising Market Revenues & Volume, By Tablets, 2021-2031F |
6.2.4 Poland Cross Platform and Mobile Advertising Market Revenues & Volume, By Desktops, 2021-2031F |
6.2.5 Poland Cross Platform and Mobile Advertising Market Revenues & Volume, By Smart Televisions, 2021-2031F |
6.3 Poland Cross Platform and Mobile Advertising Market, By End User |
6.3.1 Overview and Analysis |
6.3.2 Poland Cross Platform and Mobile Advertising Market Revenues & Volume, By Small and Medium Enterprises, 2021-2031F |
6.3.3 Poland Cross Platform and Mobile Advertising Market Revenues & Volume, By Large Enterprises, 2021-2031F |
7 Poland Cross Platform and Mobile Advertising Market Import-Export Trade Statistics |
7.1 Poland Cross Platform and Mobile Advertising Market Export to Major Countries |
7.2 Poland Cross Platform and Mobile Advertising Market Imports from Major Countries |
8 Poland Cross Platform and Mobile Advertising Market Key Performance Indicators |
8.1 Average click-through rate (CTR) on mobile ads |
8.2 Cost per thousand impressions (CPM) for cross-platform advertising campaigns |
8.3 Mobile ad engagement rate |
8.4 Cross-platform ad reach and frequency |
8.5 Conversion rate from mobile and cross-platform ads |
9 Poland Cross Platform and Mobile Advertising Market - Opportunity Assessment |
9.1 Poland Cross Platform and Mobile Advertising Market Opportunity Assessment, By Advertisement Type, 2021 & 2031F |
9.2 Poland Cross Platform and Mobile Advertising Market Opportunity Assessment, By Platform, 2021 & 2031F |
9.3 Poland Cross Platform and Mobile Advertising Market Opportunity Assessment, By End User, 2021 & 2031F |
10 Poland Cross Platform and Mobile Advertising Market - Competitive Landscape |
10.1 Poland Cross Platform and Mobile Advertising Market Revenue Share, By Companies, 2024 |
10.2 Poland Cross Platform and Mobile Advertising Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |