Product Code: ETC330915 | Publication Date: Aug 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
Poland`s licensed sports merchandise market is expanding with the demand for branded sports apparel, accessories, and memorabilia. Licensed sports merchandise includes products featuring logos and trademarks of sports teams and leagues. The market growth is driven by the increasing popularity of sports and the consumer interest in supporting their favorite teams.
The licensed sports merchandise market in Poland benefits from the growing popularity of sports and entertainment, driving demand for branded merchandise. Fans` enthusiasm for supporting their favorite teams and athletes fuels market growth. The expansion of online retail channels and licensing agreements with sports organizations contribute to market dynamics.
The licensed sports merchandise market in Poland encounters challenges related to brand management and market competition. Ensuring the authenticity and quality of licensed products while managing production and distribution costs is essential. Additionally, addressing competition from counterfeit products and adapting to changing consumer preferences for sports merchandise are significant challenges. The market must also navigate regulatory requirements related to intellectual property and product safety.
The licensed sports merchandise market in Poland is shaped by regulations related to intellectual property and consumer protection. The government sets standards for the licensing and production of sports merchandise to ensure compliance with trademark and copyright laws. There are also policies promoting transparency and fair practices in the merchandising industry.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Poland Licensed Sports Merchandise Market Overview |
3.1 Poland Country Macro Economic Indicators |
3.2 Poland Licensed Sports Merchandise Market Revenues & Volume, 2021 & 2031F |
3.3 Poland Licensed Sports Merchandise Market - Industry Life Cycle |
3.4 Poland Licensed Sports Merchandise Market - Porter's Five Forces |
3.5 Poland Licensed Sports Merchandise Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Poland Licensed Sports Merchandise Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
3.7 Poland Licensed Sports Merchandise Market Revenues & Volume Share, By Price Range, 2021 & 2031F |
3.8 Poland Licensed Sports Merchandise Market Revenues & Volume Share, By End-User, 2021 & 2031F |
4 Poland Licensed Sports Merchandise Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing popularity of sports and sporting events in Poland |
4.2.2 Growing disposable income and consumer spending on leisure activities |
4.2.3 Rise in the number of collaborations between sports leagues/teams and merchandise manufacturers |
4.3 Market Restraints |
4.3.1 Economic fluctuations and uncertainties impacting consumer purchasing power |
4.3.2 Competition from counterfeit or unlicensed sports merchandise |
4.3.3 Seasonality of sports events affecting demand for licensed merchandise |
5 Poland Licensed Sports Merchandise Market Trends |
6 Poland Licensed Sports Merchandise Market, By Types |
6.1 Poland Licensed Sports Merchandise Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Poland Licensed Sports Merchandise Market Revenues & Volume, By Product Type, 2021-2031F |
6.1.3 Poland Licensed Sports Merchandise Market Revenues & Volume, By Apparel and Footwear, 2021-2031F |
6.1.4 Poland Licensed Sports Merchandise Market Revenues & Volume, By Accessories and Gifts, 2021-2031F |
6.1.5 Poland Licensed Sports Merchandise Market Revenues & Volume, By Toys and Games, 2021-2031F |
6.1.6 Poland Licensed Sports Merchandise Market Revenues & Volume, By Others, 2021-2031F |
6.1.7 Poland Licensed Sports Merchandise Market Revenues & Volume, By , 2021-2031F |
6.2 Poland Licensed Sports Merchandise Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Poland Licensed Sports Merchandise Market Revenues & Volume, By Online Stores, 2021-2031F |
6.2.3 Poland Licensed Sports Merchandise Market Revenues & Volume, By Supermarkets and Hypermarkets, 2021-2031F |
6.2.4 Poland Licensed Sports Merchandise Market Revenues & Volume, By Departmental Stores, 2021-2031F |
6.2.5 Poland Licensed Sports Merchandise Market Revenues & Volume, By Specialty Stores, 2021-2031F |
6.2.6 Poland Licensed Sports Merchandise Market Revenues & Volume, By Others, 2021-2031F |
6.3 Poland Licensed Sports Merchandise Market, By Price Range |
6.3.1 Overview and Analysis |
6.3.2 Poland Licensed Sports Merchandise Market Revenues & Volume, By Premium, 2021-2031F |
6.3.3 Poland Licensed Sports Merchandise Market Revenues & Volume, By Economic, 2021-2031F |
6.4 Poland Licensed Sports Merchandise Market, By End-User |
6.4.1 Overview and Analysis |
6.4.2 Poland Licensed Sports Merchandise Market Revenues & Volume, By Men, 2021-2031F |
6.4.3 Poland Licensed Sports Merchandise Market Revenues & Volume, By Women, 2021-2031F |
6.4.4 Poland Licensed Sports Merchandise Market Revenues & Volume, By Children, 2021-2031F |
7 Poland Licensed Sports Merchandise Market Import-Export Trade Statistics |
7.1 Poland Licensed Sports Merchandise Market Export to Major Countries |
7.2 Poland Licensed Sports Merchandise Market Imports from Major Countries |
8 Poland Licensed Sports Merchandise Market Key Performance Indicators |
8.1 Number of partnerships between sports entities and merchandise manufacturers |
8.2 Consumer engagement levels with licensed sports merchandise on social media platforms |
8.3 Percentage of revenue allocated to marketing and promotion of licensed sports merchandise |
8.4 Customer satisfaction levels with the quality and variety of licensed sports merchandise |
8.5 Growth in online sales of licensed sports merchandise in Poland |
9 Poland Licensed Sports Merchandise Market - Opportunity Assessment |
9.1 Poland Licensed Sports Merchandise Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Poland Licensed Sports Merchandise Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
9.3 Poland Licensed Sports Merchandise Market Opportunity Assessment, By Price Range, 2021 & 2031F |
9.4 Poland Licensed Sports Merchandise Market Opportunity Assessment, By End-User, 2021 & 2031F |
10 Poland Licensed Sports Merchandise Market - Competitive Landscape |
10.1 Poland Licensed Sports Merchandise Market Revenue Share, By Companies, 2024 |
10.2 Poland Licensed Sports Merchandise Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |