| Product Code: ETC8866337 | Publication Date: Sep 2024 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Poland Location-based Advertising Market Overview |
3.1 Poland Country Macro Economic Indicators |
3.2 Poland Location-based Advertising Market Revenues & Volume, 2021 & 2031F |
3.3 Poland Location-based Advertising Market - Industry Life Cycle |
3.4 Poland Location-based Advertising Market - Porter's Five Forces |
3.5 Poland Location-based Advertising Market Revenues & Volume Share, By Component, 2021 & 2031F |
3.6 Poland Location-based Advertising Market Revenues & Volume Share, By Promotion Type, 2021 & 2031F |
3.7 Poland Location-based Advertising Market Revenues & Volume Share, By Advertisement Type, 2021 & 2031F |
3.8 Poland Location-based Advertising Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.9 Poland Location-based Advertising Market Revenues & Volume Share, By Industry Vertical, 2021 & 2031F |
4 Poland Location-based Advertising Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing smartphone penetration in Poland, leading to a larger audience for location-based advertising. |
4.2.2 Growing demand from businesses to target customers based on their location for more effective marketing. |
4.2.3 Advancements in location-based technologies, such as GPS and beacon technology, enhancing the precision and effectiveness of targeted advertising campaigns. |
4.3 Market Restraints |
4.3.1 Regulatory challenges related to data privacy and consent laws impacting the collection and use of location data for advertising purposes. |
4.3.2 Competition among advertising platforms and agencies leading to pricing pressures and margin compression. |
4.3.3 Consumer concerns over privacy and data security, leading to potential backlash against location-based advertising practices. |
5 Poland Location-based Advertising Market Trends |
6 Poland Location-based Advertising Market, By Types |
6.1 Poland Location-based Advertising Market, By Component |
6.1.1 Overview and Analysis |
6.1.2 Poland Location-based Advertising Market Revenues & Volume, By Component, 2021- 2031F |
6.1.3 Poland Location-based Advertising Market Revenues & Volume, By Geofencing, 2021- 2031F |
6.1.4 Poland Location-based Advertising Market Revenues & Volume, By Geotargeting, 2021- 2031F |
6.1.5 Poland Location-based Advertising Market Revenues & Volume, By Beacon Advertising, 2021- 2031F |
6.1.6 Poland Location-based Advertising Market Revenues & Volume, By Geoconquesting, 2021- 2031F |
6.2 Poland Location-based Advertising Market, By Promotion Type |
6.2.1 Overview and Analysis |
6.2.2 Poland Location-based Advertising Market Revenues & Volume, By Banner Display/Pop-ups Promotions, 2021- 2031F |
6.2.3 Poland Location-based Advertising Market Revenues & Volume, By Video Promotion, 2021- 2031F |
6.2.4 Poland Location-based Advertising Market Revenues & Volume, By Search Result Promotion, 2021- 2031F |
6.2.5 Poland Location-based Advertising Market Revenues & Volume, By E-Mail and Messages, 2021- 2031F |
6.2.6 Poland Location-based Advertising Market Revenues & Volume, By Social Media Content Promotion, 2021- 2031F |
6.2.7 Poland Location-based Advertising Market Revenues & Volume, By Voice Calling Promotion, 2021- 2031F |
6.3 Poland Location-based Advertising Market, By Advertisement Type |
6.3.1 Overview and Analysis |
6.3.2 Poland Location-based Advertising Market Revenues & Volume, By Push Advertising, 2021- 2031F |
6.3.3 Poland Location-based Advertising Market Revenues & Volume, By Pull Advertising, 2021- 2031F |
6.4 Poland Location-based Advertising Market, By Application |
6.4.1 Overview and Analysis |
6.4.2 Poland Location-based Advertising Market Revenues & Volume, By Retail Outlets, 2021- 2031F |
6.4.3 Poland Location-based Advertising Market Revenues & Volume, By Public Spaces, 2021- 2031F |
6.4.4 Poland Location-based Advertising Market Revenues & Volume, By Airports, 2021- 2031F |
6.4.5 Poland Location-based Advertising Market Revenues & Volume, By Others, 2021- 2031F |
6.5 Poland Location-based Advertising Market, By Industry Vertical |
6.5.1 Overview and Analysis |
6.5.2 Poland Location-based Advertising Market Revenues & Volume, By Retail, 2021- 2031F |
6.5.3 Poland Location-based Advertising Market Revenues & Volume, By Hospitality, 2021- 2031F |
6.5.4 Poland Location-based Advertising Market Revenues & Volume, By Healthcare, 2021- 2031F |
6.5.5 Poland Location-based Advertising Market Revenues & Volume, By BFSI, 2021- 2031F |
6.5.6 Poland Location-based Advertising Market Revenues & Volume, By Education, 2021- 2031F |
6.5.7 Poland Location-based Advertising Market Revenues & Volume, By Technology & Media, 2021- 2031F |
6.5.8 Poland Location-based Advertising Market Revenues & Volume, By Automotive, 2021- 2031F |
6.5.9 Poland Location-based Advertising Market Revenues & Volume, By Automotive, 2021- 2031F |
7 Poland Location-based Advertising Market Import-Export Trade Statistics |
7.1 Poland Location-based Advertising Market Export to Major Countries |
7.2 Poland Location-based Advertising Market Imports from Major Countries |
8 Poland Location-based Advertising Market Key Performance Indicators |
8.1 Click-through rates (CTR) on location-based ads, indicating the effectiveness of targeted campaigns. |
8.2 Return on Investment (ROI) for businesses utilizing location-based advertising to measure the success of their marketing efforts. |
8.3 Engagement metrics such as dwell time or foot traffic uplift, showcasing the impact of location-based ads on driving customer actions. |
9 Poland Location-based Advertising Market - Opportunity Assessment |
9.1 Poland Location-based Advertising Market Opportunity Assessment, By Component, 2021 & 2031F |
9.2 Poland Location-based Advertising Market Opportunity Assessment, By Promotion Type, 2021 & 2031F |
9.3 Poland Location-based Advertising Market Opportunity Assessment, By Advertisement Type, 2021 & 2031F |
9.4 Poland Location-based Advertising Market Opportunity Assessment, By Application, 2021 & 2031F |
9.5 Poland Location-based Advertising Market Opportunity Assessment, By Industry Vertical, 2021 & 2031F |
10 Poland Location-based Advertising Market - Competitive Landscape |
10.1 Poland Location-based Advertising Market Revenue Share, By Companies, 2024 |
10.2 Poland Location-based Advertising Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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