| Product Code: ETC041636 | Publication Date: Jan 2021 | Updated Date: Nov 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
In the Poland newspaper market, the import trend experienced significant growth, with a remarkable 85.21% increase from 2023 to 2024. The compound annual growth rate (CAGR) for imports between 2020 and 2024 stood at 48.54%. This surge could be attributed to a notable shift in demand for foreign newspapers, potentially influenced by changing consumer preferences or trade agreements impacting import dynamics.
The Newspaper market in Poland is projected to grow at a stable growth rate of 1.13% by 2027, highlighting the country's increasing focus on advanced technologies within the Europe region, where Germany holds the dominant position, followed closely by United Kingdom, France, Italy and Russia, shaping overall regional demand.

Polands newspaper market is evolving as digital media and online platforms transform the way news is consumed. While traditional print newspapers face challenges, digital subscriptions and online news services are growing, driven by changing consumer preferences and technological advancements.
The newspaper market in Poland is evolving as the industry adapts to changing consumer preferences and the digitalization of media. While traditional print newspapers face challenges from digital news platforms, there is still a demand for print publications in certain segments. The market`s dynamics are influenced by shifts in advertising revenue, the rise of online and mobile news consumption, and the need for newspapers to innovate and diversify their offerings to remain relevant in the digital age.
The newspaper market in Poland is facing significant challenges due to the ongoing decline in print readership. The rise of digital media and online news platforms has led to a shift in consumer preferences, with many opting for free or subscription-based digital content. Advertising revenue, which traditionally supported newspapers, has also shifted to online platforms, further reducing profitability. The costs associated with print production and distribution remain high, making it difficult for print newspapers to compete with their digital counterparts. Additionally, the market is facing issues related to media consolidation and regulatory pressures.
The newspaper market in Poland is influenced by government media regulations and cultural policies that promote press freedom and support the publishing industry. National initiatives aimed at ensuring the sustainability of local journalism contribute to the growth of the newspaper market, addressing challenges posed by digital transformation and changing consumer behaviors.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Poland Newspaper Market Overview |
3.1 Poland Country Macro Economic Indicators |
3.2 Poland Newspaper Market Revenues & Volume, 2021 & 2031F |
3.3 Poland Newspaper Market - Industry Life Cycle |
3.4 Poland Newspaper Market - Porter's Five Forces |
3.5 Poland Newspaper Market Revenues & Volume Share, By Platform, 2021 & 2031F |
3.6 Poland Newspaper Market Revenues & Volume Share, By Business Model, 2021 & 2031F |
4 Poland Newspaper Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Poland Newspaper Market Trends |
6 Poland Newspaper Market, By Types |
6.1 Poland Newspaper Market, By Platform |
6.1.1 Overview and Analysis |
6.1.2 Poland Newspaper Market Revenues & Volume, By Platform, 2021-2031F |
6.1.3 Poland Newspaper Market Revenues & Volume, By Print, 2021-2031F |
6.1.4 Poland Newspaper Market Revenues & Volume, By Digital, 2021-2031F |
6.2 Poland Newspaper Market, By Business Model |
6.2.1 Overview and Analysis |
6.2.2 Poland Newspaper Market Revenues & Volume, By Subscription, 2021-2031F |
6.2.3 Poland Newspaper Market Revenues & Volume, By Advertising, 2021-2031F |
7 Poland Newspaper Market Import-Export Trade Statistics |
7.1 Poland Newspaper Market Export to Major Countries |
7.2 Poland Newspaper Market Imports from Major Countries |
8 Poland Newspaper Market Key Performance Indicators |
9 Poland Newspaper Market - Opportunity Assessment |
9.1 Poland Newspaper Market Opportunity Assessment, By Platform, 2021 & 2031F |
9.2 Poland Newspaper Market Opportunity Assessment, By Business Model, 2021 & 2031F |
10 Poland Newspaper Market - Competitive Landscape |
10.1 Poland Newspaper Market Revenue Share, By Companies, 2024 |
10.2 Poland Newspaper Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |