| Product Code: ETC12413782 | Publication Date: Apr 2025 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 | |
In 2024, Portugal witnessed a significant influx of handheld massager imports, with top exporters being Spain, China, Bulgaria, Metropolitan France, and Germany. Despite the high Herfindahl-Hirschman Index (HHI) indicating market concentration, the industry showed a remarkable Compound Annual Growth Rate (CAGR) of 19.09% from 2020 to 2024. However, there was a slight decline in the growth rate from 2023 to 2024 at -12.66%, reflecting a potential shift in market dynamics. This data underscores the competitive landscape and evolving trends within the handheld massager import sector in Portugal.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Portugal Handheld Massager Market Overview |
3.1 Portugal Country Macro Economic Indicators |
3.2 Portugal Handheld Massager Market Revenues & Volume, 2021 & 2031F |
3.3 Portugal Handheld Massager Market - Industry Life Cycle |
3.4 Portugal Handheld Massager Market - Porter's Five Forces |
3.5 Portugal Handheld Massager Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Portugal Handheld Massager Market Revenues & Volume Share, By Technology, 2021 & 2031F |
3.7 Portugal Handheld Massager Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.8 Portugal Handheld Massager Market Revenues & Volume Share, By End User, 2021 & 2031F |
3.9 Portugal Handheld Massager Market Revenues & Volume Share, By Power Source, 2021 & 2031F |
4 Portugal Handheld Massager Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about the benefits of massage therapy for relaxation and pain relief |
4.2.2 Growing health and wellness trend leading to higher demand for personal care products |
4.2.3 Rise in disposable income and willingness to spend on self-care products |
4.3 Market Restraints |
4.3.1 Competitive market with a wide range of handheld massagers available at different price points |
4.3.2 Economic instability impacting consumer spending on non-essential items |
4.3.3 Limited innovation in the handheld massager market leading to stagnant growth |
5 Portugal Handheld Massager Market Trends |
6 Portugal Handheld Massager Market, By Types |
6.1 Portugal Handheld Massager Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Portugal Handheld Massager Market Revenues & Volume, By Product Type, 2021 - 2031F |
6.1.3 Portugal Handheld Massager Market Revenues & Volume, By Percussion Massagers, 2021 - 2031F |
6.1.4 Portugal Handheld Massager Market Revenues & Volume, By Shiatsu Massagers, 2021 - 2031F |
6.1.5 Portugal Handheld Massager Market Revenues & Volume, By Deep Tissue Massagers, 2021 - 2031F |
6.1.6 Portugal Handheld Massager Market Revenues & Volume, By Mini Massagers, 2021 - 2031F |
6.1.7 Portugal Handheld Massager Market Revenues & Volume, By Dual-Head Massagers, 2021 - 2031F |
6.2 Portugal Handheld Massager Market, By Technology |
6.2.1 Overview and Analysis |
6.2.2 Portugal Handheld Massager Market Revenues & Volume, By Vibration Technology, 2021 - 2031F |
6.2.3 Portugal Handheld Massager Market Revenues & Volume, By Heat Therapy, 2021 - 2031F |
6.2.4 Portugal Handheld Massager Market Revenues & Volume, By Infrared Technology, 2021 - 2031F |
6.2.5 Portugal Handheld Massager Market Revenues & Volume, By Acupressure, 2021 - 2031F |
6.2.6 Portugal Handheld Massager Market Revenues & Volume, By Pulsating Technology, 2021 - 2031F |
6.3 Portugal Handheld Massager Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 Portugal Handheld Massager Market Revenues & Volume, By Muscle Pain Relief, 2021 - 2031F |
6.3.3 Portugal Handheld Massager Market Revenues & Volume, By Stress Reduction, 2021 - 2031F |
6.3.4 Portugal Handheld Massager Market Revenues & Volume, By Sports Recovery, 2021 - 2031F |
6.3.5 Portugal Handheld Massager Market Revenues & Volume, By Blood Circulation, 2021 - 2031F |
6.3.6 Portugal Handheld Massager Market Revenues & Volume, By Joint Pain Relief, 2021 - 2031F |
6.4 Portugal Handheld Massager Market, By End User |
6.4.1 Overview and Analysis |
6.4.2 Portugal Handheld Massager Market Revenues & Volume, By Individuals, 2021 - 2031F |
6.4.3 Portugal Handheld Massager Market Revenues & Volume, By Athletes, 2021 - 2031F |
6.4.4 Portugal Handheld Massager Market Revenues & Volume, By Physiotherapists, 2021 - 2031F |
6.4.5 Portugal Handheld Massager Market Revenues & Volume, By Office Workers, 2021 - 2031F |
6.4.6 Portugal Handheld Massager Market Revenues & Volume, By Seniors, 2021 - 2031F |
6.5 Portugal Handheld Massager Market, By Power Source |
6.5.1 Overview and Analysis |
6.5.2 Portugal Handheld Massager Market Revenues & Volume, By Rechargeable, 2021 - 2031F |
6.5.3 Portugal Handheld Massager Market Revenues & Volume, By Battery-Powered, 2021 - 2031F |
6.5.4 Portugal Handheld Massager Market Revenues & Volume, By USB Charging, 2021 - 2031F |
6.5.5 Portugal Handheld Massager Market Revenues & Volume, By Plug-In Electric, 2021 - 2031F |
6.5.6 Portugal Handheld Massager Market Revenues & Volume, By Solar-Powered, 2021 - 2031F |
7 Portugal Handheld Massager Market Import-Export Trade Statistics |
7.1 Portugal Handheld Massager Market Export to Major Countries |
7.2 Portugal Handheld Massager Market Imports from Major Countries |
8 Portugal Handheld Massager Market Key Performance Indicators |
8.1 Customer satisfaction ratings for handheld massagers |
8.2 Number of new product launches and innovations in the handheld massager market |
8.3 Percentage of repeat purchases by consumers |
8.4 Average time spent on using handheld massagers |
8.5 Social media engagement and online reviews for handheld massager brands |
9 Portugal Handheld Massager Market - Opportunity Assessment |
9.1 Portugal Handheld Massager Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Portugal Handheld Massager Market Opportunity Assessment, By Technology, 2021 & 2031F |
9.3 Portugal Handheld Massager Market Opportunity Assessment, By Application, 2021 & 2031F |
9.4 Portugal Handheld Massager Market Opportunity Assessment, By End User, 2021 & 2031F |
9.5 Portugal Handheld Massager Market Opportunity Assessment, By Power Source, 2021 & 2031F |
10 Portugal Handheld Massager Market - Competitive Landscape |
10.1 Portugal Handheld Massager Market Revenue Share, By Companies, 2024 |
10.2 Portugal Handheld Massager Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |