| Product Code: ETC8890557 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The online beauty and personal care products import market in Portugal continued to thrive in 2024, with top exporting countries such as Spain, Metropolitan France, and the Netherlands dominating the market. Despite high concentration levels indicated by the Herfindahl-Hirschman Index (HHI), the industry saw a strong compound annual growth rate (CAGR) of 13.07% from 2020 to 2024. The growth momentum was sustained with a notable growth rate of 4.35% from 2023 to 2024, underscoring the resilience and appeal of imported beauty and personal care products in the Portuguese market.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Portugal Online Beauty and Personal Care Products Market Overview |
3.1 Portugal Country Macro Economic Indicators |
3.2 Portugal Online Beauty and Personal Care Products Market Revenues & Volume, 2021 & 2031F |
3.3 Portugal Online Beauty and Personal Care Products Market - Industry Life Cycle |
3.4 Portugal Online Beauty and Personal Care Products Market - Porter's Five Forces |
3.5 Portugal Online Beauty and Personal Care Products Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 Portugal Online Beauty and Personal Care Products Market Revenues & Volume Share, By Ingredient, 2021 & 2031F |
3.7 Portugal Online Beauty and Personal Care Products Market Revenues & Volume Share, By End-User, 2021 & 2031F |
4 Portugal Online Beauty and Personal Care Products Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing internet penetration in Portugal leading to a larger online customer base for beauty and personal care products |
4.2.2 Growing popularity of e-commerce platforms and online marketplaces offering a wide range of beauty and personal care products |
4.2.3 Rising consumer awareness regarding beauty and personal care products, leading to higher demand for online purchases |
4.3 Market Restraints |
4.3.1 Lack of physical interaction with products before purchase, impacting consumer confidence in online beauty and personal care products |
4.3.2 Competition from traditional brick-and-mortar stores and established beauty retailers |
4.3.3 Concerns about product authenticity and quality in online purchases, leading to hesitancy among some consumers |
5 Portugal Online Beauty and Personal Care Products Market Trends |
6 Portugal Online Beauty and Personal Care Products Market, By Types |
6.1 Portugal Online Beauty and Personal Care Products Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Portugal Online Beauty and Personal Care Products Market Revenues & Volume, By Product, 2021- 2031F |
6.1.3 Portugal Online Beauty and Personal Care Products Market Revenues & Volume, By Personal Care Products, 2021- 2031F |
6.1.4 Portugal Online Beauty and Personal Care Products Market Revenues & Volume, By Cosmetics/Makeup Products, 2021- 2031F |
6.2 Portugal Online Beauty and Personal Care Products Market, By Ingredient |
6.2.1 Overview and Analysis |
6.2.2 Portugal Online Beauty and Personal Care Products Market Revenues & Volume, By Synthetic, 2021- 2031F |
6.2.3 Portugal Online Beauty and Personal Care Products Market Revenues & Volume, By Natural and Organic, 2021- 2031F |
6.3 Portugal Online Beauty and Personal Care Products Market, By End-User |
6.3.1 Overview and Analysis |
6.3.2 Portugal Online Beauty and Personal Care Products Market Revenues & Volume, By Male, 2021- 2031F |
6.3.3 Portugal Online Beauty and Personal Care Products Market Revenues & Volume, By Female, 2021- 2031F |
7 Portugal Online Beauty and Personal Care Products Market Import-Export Trade Statistics |
7.1 Portugal Online Beauty and Personal Care Products Market Export to Major Countries |
7.2 Portugal Online Beauty and Personal Care Products Market Imports from Major Countries |
8 Portugal Online Beauty and Personal Care Products Market Key Performance Indicators |
8.1 Average order value (AOV) to track the average amount spent by customers per order, indicating the purchasing power and preferences of consumers |
8.2 Conversion rate to measure the percentage of website visitors who make a purchase, reflecting the effectiveness of marketing strategies and user experience |
8.3 Customer retention rate to monitor the percentage of customers who return to make repeat purchases, indicating brand loyalty and satisfaction levels |
9 Portugal Online Beauty and Personal Care Products Market - Opportunity Assessment |
9.1 Portugal Online Beauty and Personal Care Products Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 Portugal Online Beauty and Personal Care Products Market Opportunity Assessment, By Ingredient, 2021 & 2031F |
9.3 Portugal Online Beauty and Personal Care Products Market Opportunity Assessment, By End-User, 2021 & 2031F |
10 Portugal Online Beauty and Personal Care Products Market - Competitive Landscape |
10.1 Portugal Online Beauty and Personal Care Products Market Revenue Share, By Companies, 2024 |
10.2 Portugal Online Beauty and Personal Care Products Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |