| Product Code: ETC11290966 | Publication Date: Apr 2025 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
The import of wallpapers to Portugal in 2024 saw a shift towards moderate concentration compared to the previous year, as indicated by the Herfindahl-Hirschman Index (HHI). Despite a concerning negative Compound Annual Growth Rate (CAGR) of -11.36% from 2020 to 2024, the steep decline in growth rate from 2023 to 2024 at -34.36% raises red flags. Spain, Metropolitan France, Germany, Italy, and Belgium emerged as the top exporters to Portugal in 2024, highlighting key trading partners in the wallpaper industry. Monitoring market dynamics and potential strategies for revitalizing this sector will be crucial for stakeholders.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Portugal Wallpapers Market Overview |
3.1 Portugal Country Macro Economic Indicators |
3.2 Portugal Wallpapers Market Revenues & Volume, 2021 & 2031F |
3.3 Portugal Wallpapers Market - Industry Life Cycle |
3.4 Portugal Wallpapers Market - Porter's Five Forces |
3.5 Portugal Wallpapers Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Portugal Wallpapers Market Revenues & Volume Share, By Material Used, 2021 & 2031F |
3.7 Portugal Wallpapers Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.8 Portugal Wallpapers Market Revenues & Volume Share, By End User, 2021 & 2031F |
4 Portugal Wallpapers Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing demand for interior decoration and renovation projects in Portugal |
4.2.2 Growing popularity of eco-friendly and sustainable wallpaper materials |
4.2.3 Rise in disposable income leading to higher spending on home decor |
4.3 Market Restraints |
4.3.1 Competition from alternative wall decor options such as paint, tiles, and wall decals |
4.3.2 Economic uncertainty impacting consumer willingness to invest in home improvement projects |
5 Portugal Wallpapers Market Trends |
6 Portugal Wallpapers Market, By Types |
6.1 Portugal Wallpapers Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Portugal Wallpapers Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 Portugal Wallpapers Market Revenues & Volume, By Vinyl Wallpaper, 2021 - 2031F |
6.1.4 Portugal Wallpapers Market Revenues & Volume, By Fabric Wallpaper, 2021 - 2031F |
6.1.5 Portugal Wallpapers Market Revenues & Volume, By Paper Wallpaper, 2021 - 2031F |
6.1.6 Portugal Wallpapers Market Revenues & Volume, By Grasscloth Wallpaper, 2021 - 2031F |
6.1.7 Portugal Wallpapers Market Revenues & Volume, By Others, 2021 - 2031F |
6.2 Portugal Wallpapers Market, By Material Used |
6.2.1 Overview and Analysis |
6.2.2 Portugal Wallpapers Market Revenues & Volume, By PVC, 2021 - 2031F |
6.2.3 Portugal Wallpapers Market Revenues & Volume, By Textile, 2021 - 2031F |
6.2.4 Portugal Wallpapers Market Revenues & Volume, By Paper, 2021 - 2031F |
6.2.5 Portugal Wallpapers Market Revenues & Volume, By Natural Fiber, 2021 - 2031F |
6.3 Portugal Wallpapers Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 Portugal Wallpapers Market Revenues & Volume, By Decorative, 2021 - 2031F |
6.3.3 Portugal Wallpapers Market Revenues & Volume, By Washable, 2021 - 2031F |
6.3.4 Portugal Wallpapers Market Revenues & Volume, By Peelable, 2021 - 2031F |
6.3.5 Portugal Wallpapers Market Revenues & Volume, By Textured, 2021 - 2031F |
6.4 Portugal Wallpapers Market, By End User |
6.4.1 Overview and Analysis |
6.4.2 Portugal Wallpapers Market Revenues & Volume, By Residential, 2021 - 2031F |
6.4.3 Portugal Wallpapers Market Revenues & Volume, By Hotels & Hospitality, 2021 - 2031F |
6.4.4 Portugal Wallpapers Market Revenues & Volume, By Offices & Workspaces, 2021 - 2031F |
6.4.5 Portugal Wallpapers Market Revenues & Volume, By Commercial Spaces, 2021 - 2031F |
7 Portugal Wallpapers Market Import-Export Trade Statistics |
7.1 Portugal Wallpapers Market Export to Major Countries |
7.2 Portugal Wallpapers Market Imports from Major Countries |
8 Portugal Wallpapers Market Key Performance Indicators |
8.1 Number of interior decoration and renovation projects in Portugal |
8.2 Adoption rate of eco-friendly wallpaper materials in the market |
8.3 Consumer sentiment towards spending on home decor |
8.4 Trend analysis of consumer preferences in wallpaper designs |
8.5 Sustainability certifications obtained by wallpaper manufacturers in Portugal |
9 Portugal Wallpapers Market - Opportunity Assessment |
9.1 Portugal Wallpapers Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Portugal Wallpapers Market Opportunity Assessment, By Material Used, 2021 & 2031F |
9.3 Portugal Wallpapers Market Opportunity Assessment, By Application, 2021 & 2031F |
9.4 Portugal Wallpapers Market Opportunity Assessment, By End User, 2021 & 2031F |
10 Portugal Wallpapers Market - Competitive Landscape |
10.1 Portugal Wallpapers Market Revenue Share, By Companies, 2024 |
10.2 Portugal Wallpapers Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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