Product Code: ETC384461 | Publication Date: Aug 2022 | Updated Date: Feb 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
Ready chicken products are gaining popularity in Qatar as they offer convenience to consumers. These products, including marinated and pre-cooked chicken, align with the fast-paced lifestyles prevalent in the country. Local and international brands are competing to provide a diverse range of ready chicken products, meeting the demands of a dynamic consumer base.
The ready chicken products market in Qatar is poised for significant growth in the coming years. One of the key drivers of this market is the changing dietary preferences of the Qatari population. As lifestyles become more fast-paced, there is a growing demand for convenient and easily prepared food options, and ready chicken products fit this requirement perfectly. Moreover, the increasing influence of Western fast food culture and the influx of international chains have bolstered the popularity of chicken-based products. Additionally, concerns over food safety and hygiene have inclined consumers towards processed and packaged poultry products, further driving the market.
The Qatar ready chicken products market faces challenges related to competition from traditional, freshly-prepared dishes. Convincing consumers of the convenience, quality, and safety of ready-to-eat chicken products will be a significant hurdle. Additionally, ensuring that these products meet halal standards and are aligned with consumer preferences will be crucial for market penetration.
The COVID-19 pandemic significantly impacted the market for ready chicken products in Qatar. With the closure of dine-in options at restaurants and a shift towards home-cooked meals, there was a notable increase in demand for convenient, ready-to-cook or pre-marinated chicken products. This trend was further fueled by concerns over product safety and hygiene. Manufacturers in this sector adapted swiftly by introducing a wider range of ready chicken products and ensuring rigorous safety measures in their processing facilities. Despite initial disruptions in the supply chain, the sector demonstrated resilience and agility in meeting the evolving consumer demands.
The convenience of ready-to-cook and ready-to-eat chicken products has made them popular in Qatar. Key players in this market include Al-Maraai, Al-Wataniya Poultry, and Sadia, offering a wide range of pre-prepared chicken products to meet the fast-paced lifestyles of Qatar`s residents.