| Product Code: ETC5381135 | Publication Date: Nov 2023 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
In 2024, Republic of Macedonia continued to see robust import shipments of postcards, with top exporters being China, Italy, Serbia, UK, and Germany. The high Herfindahl-Hirschman Index (HHI) indicates a concentrated market. The impressive compound annual growth rate (CAGR) of 33.47% from 2020 to 2024 demonstrates a thriving postcard import market in North Macedonia. Moreover, the growth rate of 20.11% from 2023 to 2024 highlights the sustained momentum in this sector.

North Macedonia's Postcard market is anticipated to experience a growing growth rate of 5.35% by 2027, reflecting trends observed in the largest economy Germany, followed by United Kingdom, France, Italy and Russia.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Republic of Macedonia Postcard Market Overview |
3.1 Republic of Macedonia Country Macro Economic Indicators |
3.2 Republic of Macedonia Postcard Market Revenues & Volume, 2021 & 2031F |
3.3 Republic of Macedonia Postcard Market - Industry Life Cycle |
3.4 Republic of Macedonia Postcard Market - Porter's Five Forces |
3.5 Republic of Macedonia Postcard Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Republic of Macedonia Postcard Market Revenues & Volume Share, By Usage, 2021 & 2031F |
3.7 Republic of Macedonia Postcard Market Revenues & Volume Share, By End-User, 2021 & 2031F |
4 Republic of Macedonia Postcard Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growth in tourism industry in Republic of Macedonia |
4.2.2 Increasing popularity of postcards as a souvenir item |
4.2.3 Rising trend of sending personalized postcards |
4.2.4 Growing interest in traditional and cultural artifacts |
4.2.5 Government initiatives to promote local arts and crafts |
4.3 Market Restraints |
4.3.1 Competition from digital alternatives like e-cards and social media greetings |
4.3.2 Fluctuating postal rates and delivery times |
4.3.3 Economic instability impacting disposable income for non-essential items |
4.3.4 Environmental concerns regarding paper usage and waste |
4.3.5 Limited access to international markets for Macedonian postcard vendors |
5 Republic of Macedonia Postcard Market Trends |
6 Republic of Macedonia Postcard Market Segmentations |
6.1 Republic of Macedonia Postcard Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Republic of Macedonia Postcard Market Revenues & Volume, By General Purpose, 2021-2031F |
6.1.3 Republic of Macedonia Postcard Market Revenues & Volume, By Private Label, 2021-2031F |
6.2 Republic of Macedonia Postcard Market, By Usage |
6.2.1 Overview and Analysis |
6.2.2 Republic of Macedonia Postcard Market Revenues & Volume, By General Purpose Re-Loadable Card, 2021-2031F |
6.2.3 Republic of Macedonia Postcard Market Revenues & Volume, By Government Benefit/Disbursement Card, 2021-2031F |
6.2.4 Republic of Macedonia Postcard Market Revenues & Volume, By Payroll Card, 2021-2031F |
6.2.5 Republic of Macedonia Postcard Market Revenues & Volume, By Others, 2021-2031F |
6.3 Republic of Macedonia Postcard Market, By End-User |
6.3.1 Overview and Analysis |
6.3.2 Republic of Macedonia Postcard Market Revenues & Volume, By Retail Establishments, 2021-2031F |
6.3.3 Republic of Macedonia Postcard Market Revenues & Volume, By Corporate Institutions, 2021-2031F |
6.3.4 Republic of Macedonia Postcard Market Revenues & Volume, By Government, 2021-2031F |
6.3.5 Republic of Macedonia Postcard Market Revenues & Volume, By Financial Institutions, 2021-2031F |
7 Republic of Macedonia Postcard Market Import-Export Trade Statistics |
7.1 Republic of Macedonia Postcard Market Export to Major Countries |
7.2 Republic of Macedonia Postcard Market Imports from Major Countries |
8 Republic of Macedonia Postcard Market Key Performance Indicators |
8.1 Number of tourists visiting Republic of Macedonia |
8.2 Percentage of postcard sales to total souvenir sales in the country |
8.3 Frequency of postcard purchases per tourist |
8.4 Number of local artisans producing postcards |
8.5 Participation rate in government-sponsored arts and crafts events |
9 Republic of Macedonia Postcard Market - Opportunity Assessment |
9.1 Republic of Macedonia Postcard Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Republic of Macedonia Postcard Market Opportunity Assessment, By Usage, 2021 & 2031F |
9.3 Republic of Macedonia Postcard Market Opportunity Assessment, By End-User, 2021 & 2031F |
10 Republic of Macedonia Postcard Market - Competitive Landscape |
10.1 Republic of Macedonia Postcard Market Revenue Share, By Companies, 2024 |
10.2 Republic of Macedonia Postcard Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |