Product Code: ETC013178 | Publication Date: Jun 2023 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
Romania is the second largest home appliances market in Central and Eastern Europe. The Romania home appliances market is estimated to be valued at around ?2 billion, with an expected average growth of 3-5% per year over the next five years. According to 6Wresearch, Romania has one of the highest shares of appliance ownership in Europe, with a penetration rate of 97%. This high level can mainly be attributed to low prices; according to GFK`s World Home Appliances Report 2019/2020, Romania has some of the lowest prices for household electrical goods in comparison with other countries across the European Union.
The first quarter in 2020 started off very strong due to consumer confidence being higher than ever before and increased spending during Christmas season. However, this was quickly reversed after lockdown measures were implemented due to the Covid 19 pandemic where most stores ceased their operations or had limited access for customers leading up until summer months. Despite this negative impact on sales there were still some positive developments such as eCommerce sales increasing by double digits compared pre-pandemic levels which helped soften the blow from reduced store traffic numbers and kept total retail revenue relatively stable overall during that period (Q1 & Q2). Going forward into 2021 it?s likely that consumer confidence will remain weak given economic uncertainty caused by disruptions but demand should recover gradually as restrictions ease allowing greater access once again for shoppers who are willing risk venturing outside their homes safely again when possible.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Romania Home Appliances Market Overview |
3.1 Romania Country Macro Economic Indicators |
3.2 Romania Home Appliances Market Revenues & Volume, 2019 & 2026F |
3.3 Romania Home Appliances Market - Industry Life Cycle |
3.4 Romania Home Appliances Market - Porter's Five Forces |
3.5 Romania Home Appliances Market Revenues & Volume Share, By Product Types, 2019 & 2026F |
3.6 Romania Home Appliances Market Revenues & Volume Share, By Technology, 2019 & 2026F |
3.7 Romania Home Appliances Market Revenues & Volume Share, By Distribution Channel, 2019 & 2026F |
4 Romania Home Appliances Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Romania Home Appliances Market Trends |
6 Romania Home Appliances Market, By Types |
6.1 Romania Home Appliances Market, By Product Types |
6.1.1 Overview and Analysis |
6.1.2 Romania Home Appliances Market Revenues & Volume, By Product Types, 2016 - 2026F |
6.1.3 Romania Home Appliances Market Revenues & Volume, By Kitchen Appliances, 2016 - 2026F |
6.1.4 Romania Home Appliances Market Revenues & Volume, By Washing Appliances, 2016 - 2026F |
6.1.5 Romania Home Appliances Market Revenues & Volume, By Entertainment Appliances , 2016 - 2026F |
6.1.6 Romania Home Appliances Market Revenues & Volume, By Air Conditioner, 2016 - 2026F |
6.1.7 Romania Home Appliances Market Revenues & Volume, By Others, 2016 - 2026F |
6.2 Romania Home Appliances Market, By Technology |
6.2.1 Overview and Analysis |
6.2.2 Romania Home Appliances Market Revenues & Volume, By Wi-Fi, 2016 - 2026F |
6.2.3 Romania Home Appliances Market Revenues & Volume, By Bluetooth, 2016 - 2026F |
6.2.4 Romania Home Appliances Market Revenues & Volume, By ZigBee, 2016 - 2026F |
6.2.5 Romania Home Appliances Market Revenues & Volume, By Radio Frequency Identification, 2016 - 2026F |
6.2.6 Romania Home Appliances Market Revenues & Volume, By Cellular Technology, 2016 - 2026F |
6.2.7 Romania Home Appliances Market Revenues & Volume, By IoT, 2016 - 2026F |
6.3 Romania Home Appliances Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Romania Home Appliances Market Revenues & Volume, By Retail, 2016 - 2026F |
6.3.3 Romania Home Appliances Market Revenues & Volume, By E-commerce, 2016 - 2026F |
6.3.4 Romania Home Appliances Market Revenues & Volume, By Others, 2016 - 2026F |
7 Romania Home Appliances Market Import-Export Trade Statistics |
7.1 Romania Home Appliances Market Export to Major Countries |
7.2 Romania Home Appliances Market Imports from Major Countries |
8 Romania Home Appliances Market Key Performance Indicators |
9 Romania Home Appliances Market - Opportunity Assessment |
9.1 Romania Home Appliances Market Opportunity Assessment, By Product Types, 2019 & 2026F |
9.2 Romania Home Appliances Market Opportunity Assessment, By Technology, 2019 & 2026F |
9.3 Romania Home Appliances Market Opportunity Assessment, By Distribution Channel, 2019 & 2026F |
10 Romania Home Appliances Market - Competitive Landscape |
10.1 Romania Home Appliances Market Revenue Share, By Companies, 2019 |
10.2 Romania Home Appliances Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |