| Product Code: ETC4380619 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 |
The mobile money market in Romania is on the rise as digital payments become more prevalent. Mobile money services enable users to perform financial transactions using their mobile devices, providing a convenient and secure alternative to traditional banking.
The Romania mobile money market is expanding due to the adoption of mobile payment solutions, digital wallets, and financial inclusion initiatives. Mobile money services enable secure transactions, fund transfers, and access to banking services through mobile devices, particularly in underserved regions. Collaboration between telecom operators, financial institutions, and fintech companies drives market growth, supporting the shift towards cashless economies and digital financial services.
In the Romania Mobile Money Market, regulatory compliance and financial inclusion are primary challenges. Mobile money services enable digital payments, remittances, and financial transactions via mobile devices, but regulatory complexities, security concerns, and access barriers hinder widespread adoption. Providers must collaborate with regulatory authorities, enhance mobile money infrastructure security, and expand financial literacy initiatives to promote trust, accessibility, and inclusivity in mobile financial services.
Romanian government policies regarding the mobile money market focus on financial inclusion and digital payments. Regulations govern mobile money services, mobile banking apps, and electronic payment systems to promote safe, secure, and efficient financial transactions while protecting consumer rights and financial stability.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Romania Mobile Money Market Overview |
3.1 Romania Country Macro Economic Indicators |
3.2 Romania Mobile Money Market Revenues & Volume, 2021 & 2031F |
3.3 Romania Mobile Money Market - Industry Life Cycle |
3.4 Romania Mobile Money Market - Porter's Five Forces |
3.5 Romania Mobile Money Market Revenues & Volume Share, By Transaction mode, 2021 & 2031F |
3.6 Romania Mobile Money Market Revenues & Volume Share, By Nature of Payment, 2021 & 2031F |
3.7 Romania Mobile Money Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.8 Romania Mobile Money Market Revenues & Volume Share, By Type of Payments, 2021 & 2031F |
4 Romania Mobile Money Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing smartphone penetration in Romania |
4.2.2 Growing adoption of digital payment solutions |
4.2.3 Government initiatives to promote cashless transactions |
4.3 Market Restraints |
4.3.1 Lack of awareness about mobile money services among the population |
4.3.2 Limited merchant acceptance of mobile payments |
4.3.3 Concerns regarding data security and privacy |
5 Romania Mobile Money Market Trends |
6 Romania Mobile Money Market, By Types |
6.1 Romania Mobile Money Market, By Transaction mode |
6.1.1 Overview and Analysis |
6.1.2 Romania Mobile Money Market Revenues & Volume, By Transaction mode, 2021-2031F |
6.1.3 Romania Mobile Money Market Revenues & Volume, By Point of Sale (PoS), 2021-2031F |
6.1.4 Romania Mobile Money Market Revenues & Volume, By Mobile Apps, 2021-2031F |
6.1.5 Romania Mobile Money Market Revenues & Volume, By QR codes, 2021-2031F |
6.2 Romania Mobile Money Market, By Nature of Payment |
6.2.1 Overview and Analysis |
6.2.2 Romania Mobile Money Market Revenues & Volume, By Person to Person (P2P), 2021-2031F |
6.2.3 Romania Mobile Money Market Revenues & Volume, By Person to Business (P2B), 2021-2031F |
6.2.4 Romania Mobile Money Market Revenues & Volume, By Business to Person (B2P), 2021-2031F |
6.2.5 Romania Mobile Money Market Revenues & Volume, By Business to Business (B2B), 2021-2031F |
6.3 Romania Mobile Money Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 Romania Mobile Money Market Revenues & Volume, By Money transfers, 2021-2031F |
6.3.3 Romania Mobile Money Market Revenues & Volume, By Bill Payments, 2021-2031F |
6.3.4 Romania Mobile Money Market Revenues & Volume, By Airtime Transfer and Top-Ups, 2021-2031F |
6.3.5 Romania Mobile Money Market Revenues & Volume, By Travel and Ticketing, 2021-2031F |
6.3.6 Romania Mobile Money Market Revenues & Volume, By Merchandise and Coupons, 2021-2031F |
6.4 Romania Mobile Money Market, By Type of Payments |
6.4.1 Overview and Analysis |
6.4.2 Romania Mobile Money Market Revenues & Volume, By Remote Payments, 2021-2031F |
6.4.3 Romania Mobile Money Market Revenues & Volume, By Proximity Payments, 2021-2031F |
7 Romania Mobile Money Market Import-Export Trade Statistics |
7.1 Romania Mobile Money Market Export to Major Countries |
7.2 Romania Mobile Money Market Imports from Major Countries |
8 Romania Mobile Money Market Key Performance Indicators |
8.1 Number of active mobile money users in Romania |
8.2 Average transaction value through mobile money platforms |
8.3 Percentage of population using mobile money services |
8.4 Growth rate of mobile money transactions |
8.5 Customer satisfaction with mobile money platforms |
9 Romania Mobile Money Market - Opportunity Assessment |
9.1 Romania Mobile Money Market Opportunity Assessment, By Transaction mode, 2021 & 2031F |
9.2 Romania Mobile Money Market Opportunity Assessment, By Nature of Payment, 2021 & 2031F |
9.3 Romania Mobile Money Market Opportunity Assessment, By Application, 2021 & 2031F |
9.4 Romania Mobile Money Market Opportunity Assessment, By Type of Payments, 2021 & 2031F |
10 Romania Mobile Money Market - Competitive Landscape |
10.1 Romania Mobile Money Market Revenue Share, By Companies, 2024 |
10.2 Romania Mobile Money Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |