| Product Code: ETC12955108 | Publication Date: Apr 2025 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sachin Kumar Rai | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
In 2024, Romania`s import trend for multivitamin supplements experienced a decline, with a growth rate of -2.87% compared to the previous year. The compound annual growth rate (CAGR) for the period 2020-2024 stood at -1.92%. This negative import momentum may be attributed to shifting consumer preferences, changing regulations, or market saturation affecting demand in the multivitamin supplements sector.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Romania Multivitamin Supplements Market Overview |
3.1 Romania Country Macro Economic Indicators |
3.2 Romania Multivitamin Supplements Market Revenues & Volume, 2022 & 2032F |
3.3 Romania Multivitamin Supplements Market - Industry Life Cycle |
3.4 Romania Multivitamin Supplements Market - Porter's Five Forces |
3.5 Romania Multivitamin Supplements Market Revenues & Volume Share, By Type, 2022 & 2032F |
3.6 Romania Multivitamin Supplements Market Revenues & Volume Share, By Form, 2022 & 2032F |
3.7 Romania Multivitamin Supplements Market Revenues & Volume Share, By Application, 2022 & 2032F |
3.8 Romania Multivitamin Supplements Market Revenues & Volume Share, By Consumer Group, 2022 & 2032F |
3.9 Romania Multivitamin Supplements Market Revenues & Volume Share, By Distribution Channel, 2022 & 2032F |
4 Romania Multivitamin Supplements Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer awareness about health and wellness |
4.2.2 Rising disposable income levels in Romania |
4.2.3 Growing trend towards preventive healthcare |
4.2.4 Aging population leading to higher demand for dietary supplements |
4.2.5 Expansion of distribution channels such as online retail platforms |
4.3 Market Restraints |
4.3.1 Stringent regulations and quality standards in the supplement industry |
4.3.2 Negative publicity or controversies surrounding multivitamin supplements |
4.3.3 Economic instability or fluctuations affecting consumer spending habits |
4.3.4 Competition from other health and wellness products |
4.3.5 Limited availability of personalized or specialty multivitamin supplements |
5 Romania Multivitamin Supplements Market Trends |
6 Romania Multivitamin Supplements Market, By Types |
6.1 Romania Multivitamin Supplements Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Romania Multivitamin Supplements Market Revenues & Volume, By Type, 2022 - 2032F |
6.1.3 Romania Multivitamin Supplements Market Revenues & Volume, By General Health, 2022 - 2032F |
6.1.4 Romania Multivitamin Supplements Market Revenues & Volume, By Bone Health, 2022 - 2032F |
6.1.5 Romania Multivitamin Supplements Market Revenues & Volume, By Brain Health, 2022 - 2032F |
6.1.6 Romania Multivitamin Supplements Market Revenues & Volume, By Heart Health, 2022 - 2032F |
6.1.7 Romania Multivitamin Supplements Market Revenues & Volume, By Immune Support, 2022 - 2032F |
6.2 Romania Multivitamin Supplements Market, By Form |
6.2.1 Overview and Analysis |
6.2.2 Romania Multivitamin Supplements Market Revenues & Volume, By Tablets, 2022 - 2032F |
6.2.3 Romania Multivitamin Supplements Market Revenues & Volume, By Capsules, 2022 - 2032F |
6.2.4 Romania Multivitamin Supplements Market Revenues & Volume, By Softgels, 2022 - 2032F |
6.2.5 Romania Multivitamin Supplements Market Revenues & Volume, By Gummies, 2022 - 2032F |
6.2.6 Romania Multivitamin Supplements Market Revenues & Volume, By Powders, 2022 - 2032F |
6.3 Romania Multivitamin Supplements Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 Romania Multivitamin Supplements Market Revenues & Volume, By Immunity Boost, 2022 - 2032F |
6.3.3 Romania Multivitamin Supplements Market Revenues & Volume, By Energy Enhancement, 2022 - 2032F |
6.3.4 Romania Multivitamin Supplements Market Revenues & Volume, By Anti-Aging, 2022 - 2032F |
6.3.5 Romania Multivitamin Supplements Market Revenues & Volume, By Stress Reduction, 2022 - 2032F |
6.3.6 Romania Multivitamin Supplements Market Revenues & Volume, By Digestive Health, 2022 - 2032F |
6.4 Romania Multivitamin Supplements Market, By Consumer Group |
6.4.1 Overview and Analysis |
6.4.2 Romania Multivitamin Supplements Market Revenues & Volume, By Adults, 2022 - 2032F |
6.4.3 Romania Multivitamin Supplements Market Revenues & Volume, By Children, 2022 - 2032F |
6.4.4 Romania Multivitamin Supplements Market Revenues & Volume, By Elderly, 2022 - 2032F |
6.4.5 Romania Multivitamin Supplements Market Revenues & Volume, By Pregnant Women, 2022 - 2032F |
6.4.6 Romania Multivitamin Supplements Market Revenues & Volume, By Athletes, 2022 - 2032F |
6.5 Romania Multivitamin Supplements Market, By Distribution Channel |
6.5.1 Overview and Analysis |
6.5.2 Romania Multivitamin Supplements Market Revenues & Volume, By Online Retail, 2022 - 2032F |
6.5.3 Romania Multivitamin Supplements Market Revenues & Volume, By Pharmacies, 2022 - 2032F |
6.5.4 Romania Multivitamin Supplements Market Revenues & Volume, By Supermarkets, 2022 - 2032F |
6.5.5 Romania Multivitamin Supplements Market Revenues & Volume, By Health Stores, 2022 - 2032F |
6.5.6 Romania Multivitamin Supplements Market Revenues & Volume, By E-Commerce, 2022 - 2032F |
7 Romania Multivitamin Supplements Market Import-Export Trade Statistics |
7.1 Romania Multivitamin Supplements Market Export to Major Countries |
7.2 Romania Multivitamin Supplements Market Imports from Major Countries |
8 Romania Multivitamin Supplements Market Key Performance Indicators |
8.1 Consumer engagement with health and wellness content online |
8.2 Percentage of population engaging in regular physical activity |
8.3 Number of health and wellness events or expos attended by Romanian consumers |
8.4 Adoption rate of digital health tracking tools and apps |
8.5 Growth in demand for organic or natural multivitamin supplements |
9 Romania Multivitamin Supplements Market - Opportunity Assessment |
9.1 Romania Multivitamin Supplements Market Opportunity Assessment, By Type, 2022 & 2032F |
9.2 Romania Multivitamin Supplements Market Opportunity Assessment, By Form, 2022 & 2032F |
9.3 Romania Multivitamin Supplements Market Opportunity Assessment, By Application, 2022 & 2032F |
9.4 Romania Multivitamin Supplements Market Opportunity Assessment, By Consumer Group, 2022 & 2032F |
9.5 Romania Multivitamin Supplements Market Opportunity Assessment, By Distribution Channel, 2022 & 2032F |
10 Romania Multivitamin Supplements Market - Competitive Landscape |
10.1 Romania Multivitamin Supplements Market Revenue Share, By Companies, 2025 |
10.2 Romania Multivitamin Supplements Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
To discover high-growth global markets and optimize your business strategy:
Click Here