Product Code: ETC10705060 | Publication Date: Apr 2025 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 | |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Romania OOH and DOOH Market Overview |
3.1 Romania Country Macro Economic Indicators |
3.2 Romania OOH and DOOH Market Revenues & Volume, 2021 & 2031F |
3.3 Romania OOH and DOOH Market - Industry Life Cycle |
3.4 Romania OOH and DOOH Market - Porter's Five Forces |
3.5 Romania OOH and DOOH Market Revenues & Volume Share, By Format, 2021 & 2031F |
3.6 Romania OOH and DOOH Market Revenues & Volume Share, By Location, 2021 & 2031F |
3.7 Romania OOH and DOOH Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.8 Romania OOH and DOOH Market Revenues & Volume Share, By Technology, 2021 & 2031F |
3.9 Romania OOH and DOOH Market Revenues & Volume Share, By End User, 2021 & 2031F |
4 Romania OOH and DOOH Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing digitalization and adoption of advanced technologies in advertising |
4.2.2 Growth in the number of smartphone users and internet penetration rates in Romania |
4.2.3 Rising focus on targeted and personalized advertising strategies |
4.3 Market Restraints |
4.3.1 Economic uncertainty and fluctuations impacting advertising budgets |
4.3.2 Regulatory challenges and restrictions on outdoor advertising placements |
4.3.3 Competition from other advertising channels such as online, social media, and TV |
5 Romania OOH and DOOH Market Trends |
6 Romania OOH and DOOH Market, By Types |
6.1 Romania OOH and DOOH Market, By Format |
6.1.1 Overview and Analysis |
6.1.2 Romania OOH and DOOH Market Revenues & Volume, By Format, 2021 - 2031F |
6.1.3 Romania OOH and DOOH Market Revenues & Volume, By Billboards, 2021 - 2031F |
6.1.4 Romania OOH and DOOH Market Revenues & Volume, By Transit Ads, 2021 - 2031F |
6.1.5 Romania OOH and DOOH Market Revenues & Volume, By Street Furniture, 2021 - 2031F |
6.1.6 Romania OOH and DOOH Market Revenues & Volume, By Indoor Screens, 2021 - 2031F |
6.1.7 Romania OOH and DOOH Market Revenues & Volume, By Others, 2021 - 2031F |
6.2 Romania OOH and DOOH Market, By Location |
6.2.1 Overview and Analysis |
6.2.2 Romania OOH and DOOH Market Revenues & Volume, By Highways, 2021 - 2031F |
6.2.3 Romania OOH and DOOH Market Revenues & Volume, By Transit Stations, 2021 - 2031F |
6.2.4 Romania OOH and DOOH Market Revenues & Volume, By Public Spaces, 2021 - 2031F |
6.2.5 Romania OOH and DOOH Market Revenues & Volume, By Malls, 2021 - 2031F |
6.2.6 Romania OOH and DOOH Market Revenues & Volume, By Others, 2021 - 2031F |
6.3 Romania OOH and DOOH Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 Romania OOH and DOOH Market Revenues & Volume, By Retail, 2021 - 2031F |
6.3.3 Romania OOH and DOOH Market Revenues & Volume, By Transportation, 2021 - 2031F |
6.3.4 Romania OOH and DOOH Market Revenues & Volume, By Entertainment, 2021 - 2031F |
6.3.5 Romania OOH and DOOH Market Revenues & Volume, By Corporate, 2021 - 2031F |
6.3.6 Romania OOH and DOOH Market Revenues & Volume, By Others, 2021 - 2031F |
6.4 Romania OOH and DOOH Market, By Technology |
6.4.1 Overview and Analysis |
6.4.2 Romania OOH and DOOH Market Revenues & Volume, By LED, 2021 - 2031F |
6.4.3 Romania OOH and DOOH Market Revenues & Volume, By LCD, 2021 - 2031F |
6.4.4 Romania OOH and DOOH Market Revenues & Volume, By Projection, 2021 - 2031F |
6.4.5 Romania OOH and DOOH Market Revenues & Volume, By QR Code Integration, 2021 - 2031F |
6.4.6 Romania OOH and DOOH Market Revenues & Volume, By Others, 2021 - 2031F |
6.5 Romania OOH and DOOH Market, By End User |
6.5.1 Overview and Analysis |
6.5.2 Romania OOH and DOOH Market Revenues & Volume, By Advertisers, 2021 - 2031F |
6.5.3 Romania OOH and DOOH Market Revenues & Volume, By Brands, 2021 - 2031F |
6.5.4 Romania OOH and DOOH Market Revenues & Volume, By Government, 2021 - 2031F |
6.5.5 Romania OOH and DOOH Market Revenues & Volume, By SMEs, 2021 - 2031F |
6.5.6 Romania OOH and DOOH Market Revenues & Volume, By Others, 2021 - 2031F |
7 Romania OOH and DOOH Market Import-Export Trade Statistics |
7.1 Romania OOH and DOOH Market Export to Major Countries |
7.2 Romania OOH and DOOH Market Imports from Major Countries |
8 Romania OOH and DOOH Market Key Performance Indicators |
8.1 Average daily footfall in high-traffic OOH locations |
8.2 Engagement rates with interactive DOOH displays |
8.3 Percentage increase in programmatic advertising investments in OOH and DOOH |
8.4 Growth in partnerships between OOH/DOOH providers and data analytics firms |
8.5 Adoption rate of dynamic content and real-time advertising in DOOH campaigns |
9 Romania OOH and DOOH Market - Opportunity Assessment |
9.1 Romania OOH and DOOH Market Opportunity Assessment, By Format, 2021 & 2031F |
9.2 Romania OOH and DOOH Market Opportunity Assessment, By Location, 2021 & 2031F |
9.3 Romania OOH and DOOH Market Opportunity Assessment, By Application, 2021 & 2031F |
9.4 Romania OOH and DOOH Market Opportunity Assessment, By Technology, 2021 & 2031F |
9.5 Romania OOH and DOOH Market Opportunity Assessment, By End User, 2021 & 2031F |
10 Romania OOH and DOOH Market - Competitive Landscape |
10.1 Romania OOH and DOOH Market Revenue Share, By Companies, 2024 |
10.2 Romania OOH and DOOH Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |