| Product Code: ETC017858 | Publication Date: Jun 2023 | Updated Date: Jan 2026 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
In the Romania soap and detergents market, the import trend exhibited a growth rate of 4.34% from 2023 to 2024, with a compound annual growth rate (CAGR) of 2.06% from 2020 to 2024. This increase in import momentum can be attributed to a steady demand shift towards higher-quality products, indicating market stability and consumer preference for imported soap and detergents.
The soap and detergent market in Romania is expected to grow at a CAGR of 4.4% during the forecast period of 2020-2026. This steady growth can be attributed to increasing per capita consumption due to rising incomes, expanding population base, improving living standards, growing awareness about hygiene and health benefits associated with using soaps and detergents as well as increased advertising activities by major players. In addition, strong economic growth in the country along with rising disposable income also supports the demand for these products.
The major players operating in the Romania soap and detergent market are Unilever Rom?nia SRL (Uniplus), Henkel Romania SRL (Persil/Dixan), Procter & Gamble Production RDC SRL (Ariel) and SC Johnson Productos de Consumo SA (Glade). The companies focus on product innovation as well as promotional campaigns to retain their leading positions in this competitive environment. Moreover, they have been introducing new brands such as Tide Ultra Stain Release or Persil Powercaps which offer improved performance compared to traditional formulations while reducing environmental impact due to reduced packaging waste.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Romania Soap and detergents Market Overview |
3.1 Romania Country Macro Economic Indicators |
3.2 Romania Soap and detergents Market Revenues & Volume, 2019 & 2026F |
3.3 Romania Soap and detergents Market - Industry Life Cycle |
3.4 Romania Soap and detergents Market - Porter's Five Forces |
3.5 Romania Soap and detergents Market Revenues & Volume Share, By Product, 2019 & 2026F |
3.6 Romania Soap and detergents Market Revenues & Volume Share, By Applications, 2019 & 2026F |
4 Romania Soap and detergents Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Romania Soap and detergents Market Trends |
6 Romania Soap and detergents Market, By Types |
6.1 Romania Soap and detergents Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Romania Soap and detergents Market Revenues & Volume, By Product, 2016 - 2026F |
6.1.3 Romania Soap and detergents Market Revenues & Volume, By Household detergents, 2016 - 2026F |
6.1.4 Romania Soap and detergents Market Revenues & Volume, By Industrial soaps & detergents, 2016 - 2026F |
6.1.5 Romania Soap and detergents Market Revenues & Volume, By Household soaps, 2016 - 2026F |
6.1.6 Romania Soap and detergents Market Revenues & Volume, By Others, 2016 - 2026F |
6.2 Romania Soap and detergents Market, By Applications |
6.2.1 Overview and Analysis |
6.2.2 Romania Soap and detergents Market Revenues & Volume, By Homecare Detergents, 2016 - 2026F |
6.2.3 Romania Soap and detergents Market Revenues & Volume, By Industrial Soap and Detergent, 2016 - 2026F |
6.2.4 Romania Soap and detergents Market Revenues & Volume, By Homecare Soaps, 2016 - 2026F |
6.2.5 Romania Soap and detergents Market Revenues & Volume, By Others, 2016 - 2026F |
7 Romania Soap and detergents Market Import-Export Trade Statistics |
7.1 Romania Soap and detergents Market Export to Major Countries |
7.2 Romania Soap and detergents Market Imports from Major Countries |
8 Romania Soap and detergents Market Key Performance Indicators |
9 Romania Soap and detergents Market - Opportunity Assessment |
9.1 Romania Soap and detergents Market Opportunity Assessment, By Product, 2019 & 2026F |
9.2 Romania Soap and detergents Market Opportunity Assessment, By Applications, 2019 & 2026F |
10 Romania Soap and detergents Market - Competitive Landscape |
10.1 Romania Soap and detergents Market Revenue Share, By Companies, 2019 |
10.2 Romania Soap and detergents Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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