Product Code: ETC10209509 | Publication Date: Apr 2025 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 | |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Russia Programmatic Advertisement Market Overview |
3.1 Russia Country Macro Economic Indicators |
3.2 Russia Programmatic Advertisement Market Revenues & Volume, 2021 & 2031F |
3.3 Russia Programmatic Advertisement Market - Industry Life Cycle |
3.4 Russia Programmatic Advertisement Market - Porter's Five Forces |
3.5 Russia Programmatic Advertisement Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Russia Programmatic Advertisement Market Revenues & Volume Share, By Platform, 2021 & 2031F |
3.7 Russia Programmatic Advertisement Market Revenues & Volume Share, By Targeting Method, 2021 & 2031F |
3.8 Russia Programmatic Advertisement Market Revenues & Volume Share, By Features, 2021 & 2031F |
3.9 Russia Programmatic Advertisement Market Revenues & Volume Share, By End Use, 2021 & 2031F |
4 Russia Programmatic Advertisement Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing internet penetration and smartphone usage in Russia |
4.2.2 Growing demand for targeted and personalized advertising |
4.2.3 Advancements in technology leading to more sophisticated programmatic advertising solutions |
4.3 Market Restraints |
4.3.1 Data privacy concerns and regulations impacting targeting capabilities |
4.3.2 Economic instability and fluctuations affecting advertising budgets |
4.3.3 Lack of skilled professionals in the programmatic advertising industry |
5 Russia Programmatic Advertisement Market Trends |
6 Russia Programmatic Advertisement Market, By Types |
6.1 Russia Programmatic Advertisement Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Russia Programmatic Advertisement Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 Russia Programmatic Advertisement Market Revenues & Volume, By Real-time Bidding, 2021 - 2031F |
6.1.4 Russia Programmatic Advertisement Market Revenues & Volume, By Private Marketplace, 2021 - 2031F |
6.1.5 Russia Programmatic Advertisement Market Revenues & Volume, By Programmatic Direct, 2021 - 2031F |
6.1.6 Russia Programmatic Advertisement Market Revenues & Volume, By Open Auction, 2021 - 2031F |
6.2 Russia Programmatic Advertisement Market, By Platform |
6.2.1 Overview and Analysis |
6.2.2 Russia Programmatic Advertisement Market Revenues & Volume, By Mobile, 2021 - 2031F |
6.2.3 Russia Programmatic Advertisement Market Revenues & Volume, By Web, 2021 - 2031F |
6.2.4 Russia Programmatic Advertisement Market Revenues & Volume, By Social Media, 2021 - 2031F |
6.2.5 Russia Programmatic Advertisement Market Revenues & Volume, By Video, 2021 - 2031F |
6.3 Russia Programmatic Advertisement Market, By Targeting Method |
6.3.1 Overview and Analysis |
6.3.2 Russia Programmatic Advertisement Market Revenues & Volume, By Behavioral Targeting, 2021 - 2031F |
6.3.3 Russia Programmatic Advertisement Market Revenues & Volume, By Demographic Targeting, 2021 - 2031F |
6.3.4 Russia Programmatic Advertisement Market Revenues & Volume, By Contextual Targeting, 2021 - 2031F |
6.3.5 Russia Programmatic Advertisement Market Revenues & Volume, By Location-based, 2021 - 2031F |
6.4 Russia Programmatic Advertisement Market, By Features |
6.4.1 Overview and Analysis |
6.4.2 Russia Programmatic Advertisement Market Revenues & Volume, By AI Optimization, 2021 - 2031F |
6.4.3 Russia Programmatic Advertisement Market Revenues & Volume, By Automated Bidding, 2021 - 2031F |
6.4.4 Russia Programmatic Advertisement Market Revenues & Volume, By Data Analytics, 2021 - 2031F |
6.4.5 Russia Programmatic Advertisement Market Revenues & Volume, By Cross-platform, 2021 - 2031F |
6.5 Russia Programmatic Advertisement Market, By End Use |
6.5.1 Overview and Analysis |
6.5.2 Russia Programmatic Advertisement Market Revenues & Volume, By Digital Advertising, 2021 - 2031F |
6.5.3 Russia Programmatic Advertisement Market Revenues & Volume, By E-commerce, 2021 - 2031F |
6.5.4 Russia Programmatic Advertisement Market Revenues & Volume, By Media Agencies, 2021 - 2031F |
6.5.5 Russia Programmatic Advertisement Market Revenues & Volume, By Streaming Services, 2021 - 2031F |
7 Russia Programmatic Advertisement Market Import-Export Trade Statistics |
7.1 Russia Programmatic Advertisement Market Export to Major Countries |
7.2 Russia Programmatic Advertisement Market Imports from Major Countries |
8 Russia Programmatic Advertisement Market Key Performance Indicators |
8.1 Average CPM (Cost Per Mille) rates in the Russian programmatic advertising market |
8.2 Growth in the number of programmatic advertising campaigns run in Russia |
8.3 Adoption rate of programmatic advertising technology among Russian advertisers |
9 Russia Programmatic Advertisement Market - Opportunity Assessment |
9.1 Russia Programmatic Advertisement Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Russia Programmatic Advertisement Market Opportunity Assessment, By Platform, 2021 & 2031F |
9.3 Russia Programmatic Advertisement Market Opportunity Assessment, By Targeting Method, 2021 & 2031F |
9.4 Russia Programmatic Advertisement Market Opportunity Assessment, By Features, 2021 & 2031F |
9.5 Russia Programmatic Advertisement Market Opportunity Assessment, By End Use, 2021 & 2031F |
10 Russia Programmatic Advertisement Market - Competitive Landscape |
10.1 Russia Programmatic Advertisement Market Revenue Share, By Companies, 2024 |
10.2 Russia Programmatic Advertisement Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |