| Product Code: ETC021392 | Publication Date: Jun 2023 | Updated Date: Aug 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
Russia Soap market currently, in 2023, has witnessed an HHI of 1044, Which has decreased slightly as compared to the HHI of 1071 in 2017. The market is moving towards highly competitive. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.
Russia is a major consumer of soap and detergents, with the market estimated to be worth around $2.8 billion in 2016. This figure was up from $1.9 billion in 2011, indicating that demand for these products is growing across the country as people?s incomes rise and their standards of living improve. The majority of soaps sold in Russia are bar soaps, which account for an estimated 80% of total sales volume and 45% by value; liquid hand wash accounts for 15% by volume and 10% by value; body wash makes up 4%, while other types make up 1%. Unilever dominates this sector with a share estimated at 60%, followed by Procter & Gamble (20%), Henkel (10%) and others (10%). Online retailing is also becoming increasingly popular among consumers as it offers convenience and cost savings, allowing them to shop anytime anywhere instead of going to physical stores where product availability can be limited.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Russia Soap Market Overview |
3.1 Russia Country Macro Economic Indicators |
3.2 Russia Soap Market Revenues & Volume, 2019 & 2026F |
3.3 Russia Soap Market - Industry Life Cycle |
3.4 Russia Soap Market - Porter's Five Forces |
3.5 Russia Soap Market Revenues & Volume Share, By Type, 2019 & 2026F |
3.6 Russia Soap Market Revenues & Volume Share, By Application , 2019 & 2026F |
3.7 Russia Soap Market Revenues & Volume Share, By Distribution Channel, 2019 & 2026F |
4 Russia Soap Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about hygiene and personal care practices in Russia |
4.2.2 Growing disposable income leading to higher spending on premium soap products |
4.2.3 Rising demand for organic and natural soap products in the market |
4.3 Market Restraints |
4.3.1 Price sensitivity of consumers impacting the adoption of premium soap products |
4.3.2 Competition from alternative hygiene products like shower gels and body washes |
5 Russia Soap Market Trends |
6 Russia Soap Market, By Types |
6.1 Russia Soap Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Russia Soap Market Revenues & Volume, By Type, 2016 - 2026F |
6.1.3 Russia Soap Market Revenues & Volume, By Bar Soap, 2016 - 2026F |
6.1.4 Russia Soap Market Revenues & Volume, By Liquid Soap, 2016 - 2026F |
6.2 Russia Soap Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Russia Soap Market Revenues & Volume, By Household, 2016 - 2026F |
6.2.3 Russia Soap Market Revenues & Volume, By Commercial, 2016 - 2026F |
6.2.4 Russia Soap Market Revenues & Volume, By Other, 2016 - 2026F |
6.3 Russia Soap Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Russia Soap Market Revenues & Volume, By Modern Trade, 2016 - 2026F |
6.3.3 Russia Soap Market Revenues & Volume, By Traditional Trade, 2016 - 2026F |
6.3.4 Russia Soap Market Revenues & Volume, By Online, 2016 - 2026F |
7 Russia Soap Market Import-Export Trade Statistics |
7.1 Russia Soap Market Export to Major Countries |
7.2 Russia Soap Market Imports from Major Countries |
8 Russia Soap Market Key Performance Indicators |
8.1 Average selling price of soap products in Russia |
8.2 Percentage of organic and natural soap products in the market |
8.3 Consumer satisfaction and loyalty towards soap brands |
8.4 Number of new product launches in the soap market |
8.5 Market penetration of premium soap products |
9 Russia Soap Market - Opportunity Assessment |
9.1 Russia Soap Market Opportunity Assessment, By Type, 2019 & 2026F |
9.2 Russia Soap Market Opportunity Assessment, By Application , 2019 & 2026F |
9.3 Russia Soap Market Opportunity Assessment, By Distribution Channel, 2019 & 2026F |
10 Russia Soap Market - Competitive Landscape |
10.1 Russia Soap Market Revenue Share, By Companies, 2019 |
10.2 Russia Soap Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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