Market Forecast By Product Type (Lightweight Strollers, Jogging Strollers, Standard Strollers, Double / Triple Strollers, Multi-Optional System Strollers), By Age (0 - 6 months, 6 - 12 months, 12 - 36 months), By Sales Channel (BaBoutiques, Specialty Stores, Modern Trade, Departmental Stores, Mono-brand Stores, Online retailers, Other Sales Channel) And Competitive Landscape
Product Code: ETC432035 | Publication Date: Nov 2022 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
Saudi Arabia Baby Prams And Strollers Market is projected to grow during the forecast period. This is mainly due to increasing demand from the working-class population, owing to increasing number of child births in the country. Additionally, there is growing interest in using these products for leisure activities such as outings and shopping trips.
According to 6Wresearch, the Saudi Arabia Baby Prams And Strollers Market size is expected to grow during 2022-2028. A Baby Pram is a lightweight carriage that can be used with either one or two infants. They are typically made of sturdy materials such as aluminium or steel, and come in a variety of colours and designs. Some features that may be included on a Baby Pram include adjustable height, padded seats, cup holders, and canopy coverage. The main advantage of using a Baby Pram is that it gives parents more freedom to move around while carrying their child.
A Baby Stroller is perfect for use when you need to transport more than one infant at a time. They come in different shapes and sizes, so they can accommodate any baby's needs. Some popular features on Baby Strollers include:
The growth in adoption of baby products such as prams and strollers in Saudi Arabia is attributed to factors such as increasing number of births, better maternal health care facilities available in various parts of the country, rising disposable income among families in the country, growing trend among women to work outside their homes after childbirth, increasing need for mobility for elderly people living in multi-unit dwellings such as apartments complexes etc.
The Saudi Arabia Baby Prams And Strollers Market growth can also be attributed to the increasing rates of childbirth, as well as the growing population in Saudi Arabia, rising consumer demand for baby products and increasing number of first-time mothers in the country.
The increase in awareness among women about the importance of a healthy lifestyle is expected to drive this market. Additionally, the increasing preference for having children later in life is likely to augment the demand for these products. Moreover, various factors such as an improved socioeconomic condition and rising disposable income are also likely to stimulate the growth of this market in Saudi Arabia.
Some of the challenges that the Saudi Arabia Baby Prams And Strollers Market revenue face includes low awareness about these products among consumers; inadequate infrastructure; stringent safety regulations; and lack of retail presence in some regions. However, with concerted efforts by the manufacturers, these challenges can be overcome in time.
On the basis of product type, the Saudi Arabia Baby Prams And Strollers Market share is dominated by carriage for one infant. This is followed by carriage for two infants. However, a significant growth potential exists in the arena of carriage for one infant as this segment offers a wide range of features that are attractive to consumers such as easy handling and portability.
The single-seat category is expected to dominate the market owing to its lower cost. However, double-seater baby prams are forecast to grow at a higher CAGR between 2016 and 2021 owing to their advantages such as improved comfort for infants and parents alike. Baby joggers are also forecast to witness high growth in this market due to their popularity among parents who want an easy way to take their children for walks.
Based on Sales Channel, the baby carriage market is dominated by traditional and online stores. Specialty stores where you can find everything from designer strollers to American-made carriages, are popular among expats and Saudis alike. Modern Trade, a chain of departmental stores found in malls throughout the country, stocks both carriages and strollers. boutiques offer a wider range of options than modern trade but they are not as ubiquitous.
The pandemic affected the Global Baby Prams and Strollers Market, as the market was closed due to strict lockdowns imposed across the globe. The fear of the virus led to less pregnancy as the impact of COVID-19 on the kid was unknown and is still not fully discovered. This has significantly affected the sales of Baby Prams and Strollers in Saudi Arabia.
The companies are all vying for a share of this lucrative market. They offer products such as infant car seats, strollers, high chairs, bouncers and more for both babies and toddlers. The manufacturers have created innovative designs that appeal to consumers across regions. Some of these design features include foldable frames that can be easily stored when not in use; easy-to-use controls; lightweight construction; and different colour options.
The report offers a comprehensive study of the subsequent market segments: