Product Code: ETC317079 | Publication Date: Aug 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
Car air fresheners are popular accessories in Saudi Arabia, given the country`s climate and the amount of time people spend in their vehicles. The market for car air fresheners is characterized by a wide range of products, including hanging fresheners, spray variants, and vent clips. Consumer preferences for pleasant and long-lasting fragrances drive the market, with a preference for scents that provide a refreshing driving experience in the desert environment.
The Saudi Arabia car air fresheners market is experiencing growth driven by the expanding automotive sector and the rising consumer preference for a pleasant driving experience. As more individuals own cars and spend time commuting, the demand for car air fresheners has surged. The desire for a clean and inviting car interior environment, coupled with the variety of fragrances available, is a significant driver in this market. Additionally, manufacturers are focusing on product innovation, such as long-lasting and eco-friendly air fresheners, to cater to evolving consumer preferences. The market is also influenced by the growing awareness of air quality and hygiene, making car air fresheners an essential accessory.
The Saudi Arabia car air fresheners market encounters challenges associated with environmental concerns and consumer preferences. While car air fresheners are popular for enhancing the driving experience, the use of synthetic fragrances and single-use plastics raises environmental issues. Sustainable and eco-friendly alternatives are gaining traction, and companies in this market must adapt to changing consumer expectations.
The car air fresheners market faced significant challenges as people stayed home and limited their travel during lockdowns. With fewer people using cars, the demand for car air fresheners declined. As a result, manufacturers and retailers experienced reduced sales and revenue. The market has shown signs of recovery as restrictions eased, and people began using cars more frequently, but it might take time to regain pre-pandemic levels.
Notable players in the saudi arabia car air fresheners market include Godrej Consumer Products Limited, Reckitt Benckiser Group plc, and SC Johnson. These companies are well-known for their car air freshener products and their presence in the Saudi market.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Saudi Arabia Car Air Fresheners Market Overview |
3.1 Saudi Arabia Country Macro Economic Indicators |
3.2 Saudi Arabia Car Air Fresheners Market Revenues & Volume, 2021 & 2031F |
3.3 Saudi Arabia Car Air Fresheners Market - Industry Life Cycle |
3.4 Saudi Arabia Car Air Fresheners Market - Porter's Five Forces |
3.5 Saudi Arabia Car Air Fresheners Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 Saudi Arabia Car Air Fresheners Market Revenues & Volume Share, By End-User, 2021 & 2031F |
3.7 Saudi Arabia Car Air Fresheners Market Revenues & Volume Share, By Fragrance, 2021 & 2031F |
4 Saudi Arabia Car Air Fresheners Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income in Saudi Arabia leading to higher spending on car accessories. |
4.2.2 Growing awareness about hygiene and cleanliness among car owners. |
4.2.3 Rising popularity of carpooling and ride-sharing services increasing the demand for car air fresheners. |
4.3 Market Restraints |
4.3.1 Concerns about the environmental impact of synthetic air fresheners. |
4.3.2 Competition from alternative products such as natural air fresheners like essential oil diffusers. |
4.3.3 Fluctuating raw material prices affecting production costs. |
5 Saudi Arabia Car Air Fresheners Market Trends |
6 Saudi Arabia Car Air Fresheners Market, By Types |
6.1 Saudi Arabia Car Air Fresheners Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Saudi Arabia Car Air Fresheners Market Revenues & Volume, By Product, 2021-2031F |
6.1.3 Saudi Arabia Car Air Fresheners Market Revenues & Volume, By Gel & Cans, 2021-2031F |
6.1.4 Saudi Arabia Car Air Fresheners Market Revenues & Volume, By Spray/Aerosol, 2021-2031F |
6.1.5 Saudi Arabia Car Air Fresheners Market Revenues & Volume, By Paper Car Air Fresheners, 2021-2031F |
6.1.6 Saudi Arabia Car Air Fresheners Market Revenues & Volume, By Vents & Clips, 2021-2031F |
6.2 Saudi Arabia Car Air Fresheners Market, By End-User |
6.2.1 Overview and Analysis |
6.2.2 Saudi Arabia Car Air Fresheners Market Revenues & Volume, By Sports Car, 2021-2031F |
6.2.3 Saudi Arabia Car Air Fresheners Market Revenues & Volume, By Mid-range Car, 2021-2031F |
6.2.4 Saudi Arabia Car Air Fresheners Market Revenues & Volume, By SUV, 2021-2031F |
6.2.5 Saudi Arabia Car Air Fresheners Market Revenues & Volume, By Others, 2021-2031F |
6.3 Saudi Arabia Car Air Fresheners Market, By Fragrance |
6.3.1 Overview and Analysis |
6.3.2 Saudi Arabia Car Air Fresheners Market Revenues & Volume, By Scented, 2021-2031F |
6.3.3 Saudi Arabia Car Air Fresheners Market Revenues & Volume, By UnScented, 2021-2031F |
7 Saudi Arabia Car Air Fresheners Market Import-Export Trade Statistics |
7.1 Saudi Arabia Car Air Fresheners Market Export to Major Countries |
7.2 Saudi Arabia Car Air Fresheners Market Imports from Major Countries |
8 Saudi Arabia Car Air Fresheners Market Key Performance Indicators |
8.1 Customer satisfaction scores related to the longevity and effectiveness of the air freshener. |
8.2 Number of new product launches in the Saudi Arabian car air fresheners market. |
8.3 Percentage of repeat purchases indicating brand loyalty. |
8.4 Social media engagement metrics such as likes, shares, and comments on car air freshener brands' posts. |
9 Saudi Arabia Car Air Fresheners Market - Opportunity Assessment |
9.1 Saudi Arabia Car Air Fresheners Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 Saudi Arabia Car Air Fresheners Market Opportunity Assessment, By End-User, 2021 & 2031F |
9.3 Saudi Arabia Car Air Fresheners Market Opportunity Assessment, By Fragrance, 2021 & 2031F |
10 Saudi Arabia Car Air Fresheners Market - Competitive Landscape |
10.1 Saudi Arabia Car Air Fresheners Market Revenue Share, By Companies, 2024 |
10.2 Saudi Arabia Car Air Fresheners Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |