Product Code: ETC410915 | Publication Date: Oct 2022 | Updated Date: Feb 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
Crispbread, known for its crunchiness and versatility, has secured a niche in the Saudi Arabia market. Its appeal as a healthier snack option has contributed to its popularity among health-conscious consumers. The market showcases a range of domestic and imported crispbread varieties, often positioned as a complement to cheese, spreads, and dips. The convenience factor and increasing awareness about whole-grain options have further supported the demand for crispbread.
The Saudi Arabia crispbread market is driven by the growing preference for healthier snack options. Crispbread, known for its low-calorie and high-fiber content, aligns with the rising consumer interest in nutritious and convenient snacks.
The Saudi Arabia crispbread market faces challenges related to consumer awareness and preferences. Crispbread might be less familiar to local consumers, who typically have a preference for freshly baked bread and other traditional baked goods. Introducing crispbread as a convenient and healthy snacking option requires extensive marketing efforts to educate consumers about its benefits. Additionally, ensuring a consistent supply of crispbread with a variety of flavors and textures, managing distribution logistics, and positioning crispbread as a viable alternative to other snacks are significant challenges that manufacturers need to address.
The COVID-19 pandemic had a mixed impact on the crispbread market in Saudi Arabia. As lockdowns and movement restrictions were implemented, there was a surge in demand for packaged and shelf-stable foods, including crispbread. Consumers sought out convenient and long-lasting options for snacking and meals at home. This led to increased sales of crispbread products. However, disruptions in supply chains, including import challenges and distribution bottlenecks, occasionally affected the availability of certain varieties and brands. Overall, the crispbread market benefited from changing consumer behavior during the pandemic.
The key players in the Saudi Arabia crispbread market are Nabati, Al-Rashed Food Co., Keva Industries, and Sada Biscuits. Nabati is a leading manufacturer of snacks such as biscuits and wafers, while Al-Rashed Food Co. produces snack foods including potato chips and other extruded products. Keva Industries specializes in producing a variety of specialty food products including crackers, biscuit assortments, baked goods, confectioneries, cookies and cakes. Lastly, Sada Biscuits is engaged in the production of a wide range of savory snacks such as crackers and chips for both local consumption as well as export to various countries around the world.