Market Forecast By Flower Type (Rose, Carnation, Lilium, Chrysanthemum & Gerbera), By Application (Home, Commercial), By Distribution Channel (Supermarkets and Hypermarkets, Specialty Store/Florists, Online Retail, Others) And Competitive Landscape
Product Code: ETC381279 | Publication Date: Aug 2022 | Updated Date: Aug 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
As per 6Wresearch, Saudi Arabia Cut Flowers Market Size is projected to reach USD 14.9 billion by 2031 from USD 8.5 billion, growing at a CAGR between 5.1% during the 2025 to 2031. The increasing disposable income and an evolving preference for luxury and aesthetic lifestyles further boost the demand for cut flowers.
Report Name | Saudi Arabia Cut Flowers Market |
Forecast period | 2025-2031 |
CAGR | 5.1% |
Growing Sector | Events and Weddings |
The Saudi Arabia Cut Flowers Market report thoroughly covers the market by flower type, application, and distribution channel. The report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high-growth areas, and market drivers to help stakeholders align their strategies with current and future market dynamics.
The Saudi Arabia cut flowers market is driven by strong demand rooted in decorative requirements and cultural traditions. Religious ceremonies, weddings, home decoration, and corporate settings require fresh blooms. Even though local manufacturing includes varieties like lilies and roses, most premium and exotic flowers are imported. Urban landscaping initiatives and luxury hospitality projects also contribute to demand. The market blends aesthetic preferences with event-focused usage, influencing a dynamic floriculture opportunity across public and private sectors.
The Saudi Arabia Cut Flowers Market is anticipated to grow at a CAGR of 5.1% during the forecast period 2025-2031. Saudi Arabia cut flowers market growth is accelerated by rising interest in floral décor along with event celebrations, lifestyle changes, and tourism-related hospitality. Vision 2030’s focus on enhancing public spaces and mega-events fuels floral procurement for ceremonies and venues. Urbanization and increasing disposable incomes push workplace and home greenery. Market expansion is further supported by preference for credible sourcing and open-petaled varieties, while consumer enthusiasm for ornamentation and gifting also strengthens floral demand in commercial and retail channels.
The dry climate and high temperatures cause difficulties for local flower farming and post-harvest logistics. Majority of the cut flowers must be imported, increasing costs and supply chain weaknesses. Retailers’ choice for open-stage blooms needs delicate timing in sourcing. Shortage of water and irrigation demands increase production expenses. Regulatory difficulties and logistical requirements also strain operations, while COVID-era disruptions also redefined supply dependence and consumer behavior, necessitating adaptation and investment in cold chain and greenhouse technologies.
The cut flowers market in Saudi Arabia has been experiencing steady growth, driven by increasing consumer demand for floral arrangements in various social and cultural events. The market is influenced by trends such as the rising popularity of premium and exotic flower varieties, as well as a growing penchant for personalized bouquets. Additionally, online platforms and e-commerce channels have made it more convenient for consumers to purchase flowers, boosting sales across the region. Sustainability is also becoming a key focus, with vendors emphasizing eco-friendly packaging and sourcing practices. This evolving landscape highlights the dynamic and promising future of the cut flowers market in Saudi Arabia.
Major prospects encompass investing in greenhouse-grown flower farms with precision agriculture and drought-resistant varieties. Logistics and cold-chain services for same day delivery to urban centres are crucial. Tech-enabled floristry platforms providing tailored arrangements and subscription services can capture high-margin segments. Partnerships with event hotels, venues, and urban landscaping programs under Vision 2030 present potential. Import consolidation and quality assurance services customized to open-stage floral specifications further offer prospects.
Major players include regional floriculture groups involved in landscaping and event décor, such as Al-Dawood Royal Gardens, Saudi Co. for Green Buildings, and greenhouse operators. Distributors like Flower Hub and importers specialising in East African roses serve the retail and hospitality sectors. International online florists (Floward, Flowers4Jeddah) provide delivery services. These players differentiate via quality, supply reliability, event partnerships, and adherence to Saudi preferences for open bloom stages.
According to official Saudi government data, regulations are administered by ministries overseeing agricultural inputs, plant health, and exports. The Plant Health Department enforces export-import standards, quarantines, and pest control. Government initiatives under Vision 2030 support domestic greenhouse cultivation through research programs and urban beautification mandates. Compliance with quality, phytosanitary, and environmental standards ensures regulated flower imports. Programs like “Made in Saudi” also encourage local floriculture development.
The future of the cut flowers market in Saudi Arabia appears bright, driven by a combination of economic growth, cultural trends, and innovation. With increasing disposable incomes and a shift towards more luxurious and unique floral offerings, demand for exotic and premium flowers is expected to grow further. Technological advancements in agriculture, such as hydroponic systems and temperature-controlled greenhouses, are likely to boost local production, ensuring a reliable supply throughout the year. Furthermore, the growing emphasis on sustainability is anticipated to propel the adoption of organic farming methods and environmentally conscious packaging.
The report offers a comprehensive study of the following market segments and their leading categories:
According to Adammya, Senior Research Analyst at 6Wresearch, Roses dominate the Saudi Arabia cut flowers market, favored for their symbolic value and aesthetic appeal in weddings, religious ceremonies, and personal gifting. Open-stage roses are particularly preferred due to cultural gifting norms.
Event decoration leads the market by application, driven by high spending on weddings, corporate events, religious occasions, and national celebrations. Floral arrangements are essential for luxury venues, stage designs, and public displays.
Offline retail, including florists, supermarkets, and event planners, dominates the distribution landscape due to the preference for inspecting flowers before purchase. These outlets are preferred for their tactile and visual customer experience.
The report provides a detailed analysis of the following market segments