| Product Code: ETC026699 | Publication Date: Jul 2023 | Updated Date: Nov 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
Saudi Arabia`s import of deodorants and anti-perspirant products exhibited a notable growth trend from 2023 to 2024, with a growth rate of 25.23%. The compound annual growth rate (CAGR) for the period of 2020-2024 stood at 12.1%. This surge in imports can be attributed to a shift in consumer preferences towards personal care products and an increasing focus on hygiene, reflecting a rising demand for such products in the market.
The Saudi Arabia deodorants and anti-perspirant products market is estimated to register a healthy CAGR of over 6.1% during the forecast period, 2024??2031. The increasing population and changing lifestyle have resulted in higher disposable incomes, which has led to an increase in demand for personal care products. This trend will continue over the coming years as well. Moreover, with rising awareness about hygiene among consumers, many people are turning towards deodorants and antiperspirants to keep their body odors under control. Furthermore, increased product availability due to various online retail stores is expected to further boost the demand for these products in Saudi Arabia during the forecast period.
With rising disposable incomes among the population of Saudi Arabia, individuals are more likely to spend on personal care items such as deodorants and anti-perspirant products. This factor is expected to contribute significantly toward driving overall growth of this market throughout the forecast period of 2025-2031. The rapid urbanization coupled with changes in lifestyle has been identified as one of major factors positively impacting growth prospects for this industry over foreseeable future timespan. There has been a surge in consumer awareness about hygiene lately due mainly due introduction initiatives by government related programs like ??Cleanliness Campaign?? which is helping push up sales figures within this sector.
Despite regulations put forth by authorities regarding sale of contraband or counterfeit goods online there are still many websites selling them due lack proper enforcement from government bodies like Ministry Of Commerce And Industry (MOCI). This can be viewed potential risk factor disrupting smooth operations within industry going forward
The Covid-19 pandemic has had an overall positive impact on the demand for deodorants & anti-perspirant products due to increased focus on hygiene and sanitation among consumers worldwide. In addition, people have become more conscious about their bodies?? odour while they stay indoors most of the time amid lockdown restrictions imposed by countries across different regions globally. This will ultimately lead to an increase in sales of deodorants & anti-perspirant products in Saudi Arabia through 2031.
Major players operating in the Saudi Arabia Deodorants and Anti-Perspirant Products Market include Unilever PLC., Procter & Gamble Co., Beiersdorf AG, Henkel Corporation, Nivea Ltd., LUXURY Brand Partners LLC., Faaf USA Inc., Mennen SACARF (Saudi Arabia Cosmetic Research Foundation), Johnson & Johnson Services Inc., Church & Dwight Co.(Arm&Hammer) among others.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Saudi Arabia Deodorants and Anti-Perspirant Products Market Overview |
3.1 Saudi Arabia Country Macro Economic Indicators |
3.2 Saudi Arabia Deodorants and Anti-Perspirant Products Market Revenues & Volume, 2021 & 2031F |
3.3 Saudi Arabia Deodorants and Anti-Perspirant Products Market - Industry Life Cycle |
3.4 Saudi Arabia Deodorants and Anti-Perspirant Products Market - Porter's Five Forces |
3.5 Saudi Arabia Deodorants and Anti-Perspirant Products Market Revenues & Volume Share, By Function, 2021 & 2031F |
3.6 Saudi Arabia Deodorants and Anti-Perspirant Products Market Revenues & Volume Share, By Ingredient, 2021 & 2031F |
4 Saudi Arabia Deodorants and Anti-Perspirant Products Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing focus on personal hygiene and grooming in Saudi Arabia |
4.2.2 Growing awareness about the benefits of using deodorants and anti-perspirants |
4.2.3 Rising disposable income leading to higher spending on personal care products |
4.3 Market Restraints |
4.3.1 Cultural preferences favoring traditional scents or natural remedies over commercial deodorants |
4.3.2 Concerns about the potential health risks associated with certain chemical ingredients in deodorants |
4.3.3 Intense competition from local and international brands in the market |
5 Saudi Arabia Deodorants and Anti-Perspirant Products Market Trends |
6 Saudi Arabia Deodorants and Anti-Perspirant Products Market, By Types |
6.1 Saudi Arabia Deodorants and Anti-Perspirant Products Market, By Function |
6.1.1 Overview and Analysis |
6.1.2 Saudi Arabia Deodorants and Anti-Perspirant Products Market Revenues & Volume, By Function, 2021-2031F |
6.1.3 Saudi Arabia Deodorants and Anti-Perspirant Products Market Revenues & Volume, By Aerosol Spray, 2021-2031F |
6.1.4 Saudi Arabia Deodorants and Anti-Perspirant Products Market Revenues & Volume, By Cream, 2021-2031F |
6.1.5 Saudi Arabia Deodorants and Anti-Perspirant Products Market Revenues & Volume, By Roll-On, 2021-2031F |
6.1.6 Saudi Arabia Deodorants and Anti-Perspirant Products Market Revenues & Volume, By Gel, 2021-2031F |
6.2 Saudi Arabia Deodorants and Anti-Perspirant Products Market, By Ingredient |
6.2.1 Overview and Analysis |
6.2.2 Saudi Arabia Deodorants and Anti-Perspirant Products Market Revenues & Volume, By Alcohol, 2021-2031F |
6.2.3 Saudi Arabia Deodorants and Anti-Perspirant Products Market Revenues & Volume, By Antimicrobials, 2021-2031F |
6.2.4 Saudi Arabia Deodorants and Anti-Perspirant Products Market Revenues & Volume, By Conditioner and Moisturizer, 2021-2031F |
6.2.5 Saudi Arabia Deodorants and Anti-Perspirant Products Market Revenues & Volume, By Fragrances, 2021-2031F |
6.2.6 Saudi Arabia Deodorants and Anti-Perspirant Products Market Revenues & Volume, By Paraben and Propellants, 2021-2031F |
6.2.7 Saudi Arabia Deodorants and Anti-Perspirant Products Market Revenues & Volume, By Others, 2021-2031F |
7 Saudi Arabia Deodorants and Anti-Perspirant Products Market Import-Export Trade Statistics |
7.1 Saudi Arabia Deodorants and Anti-Perspirant Products Market Export to Major Countries |
7.2 Saudi Arabia Deodorants and Anti-Perspirant Products Market Imports from Major Countries |
8 Saudi Arabia Deodorants and Anti-Perspirant Products Market Key Performance Indicators |
8.1 Consumer engagement on social media platforms for deodorant brands |
8.2 Number of new product launches and innovations in the deodorant market |
8.3 Growth in the distribution channels for deodorants and anti-perspirant products |
8.4 Consumer surveys measuring satisfaction and loyalty towards specific deodorant brands |
8.5 Trends in the use of eco-friendly and natural ingredients in deodorant formulations |
9 Saudi Arabia Deodorants and Anti-Perspirant Products Market - Opportunity Assessment |
9.1 Saudi Arabia Deodorants and Anti-Perspirant Products Market Opportunity Assessment, By Function, 2021 & 2031F |
9.2 Saudi Arabia Deodorants and Anti-Perspirant Products Market Opportunity Assessment, By Ingredient, 2021 & 2031F |
10 Saudi Arabia Deodorants and Anti-Perspirant Products Market - Competitive Landscape |
10.1 Saudi Arabia Deodorants and Anti-Perspirant Products Market Revenue Share, By Companies, 2024 |
10.2 Saudi Arabia Deodorants and Anti-Perspirant Products Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |