Product Code: ETC322059 | Publication Date: Aug 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
The deodorants and antiperspirants market in Saudi Arabia is a significant segment of the personal care and cosmetics industry. Deodorants and antiperspirants are essential daily grooming products. In Saudi Arabia, the market is driven by factors like rising disposable income, urbanization, and a growing awareness of personal hygiene and grooming. Additionally, there is a shift toward natural and organic deodorant options to cater to health-conscious consumers.
The deodorants and antiperspirants market in Saudi Arabia is thriving owing to several key drivers. Firstly, the hot climate in the region has led to a high demand for personal hygiene products, including deodorants and antiperspirants. Moreover, changing lifestyles, increased disposable income, and a greater emphasis on personal grooming have boosted the use of such products. The market has also witnessed innovations in product formulations, such as long-lasting and skin-friendly options, which have further propelled its growth. Additionally, aggressive marketing and advertising campaigns by leading brands have played a crucial role in increasing consumer awareness and driving sales.
The Saudi Arabia Deodorants and Antiperspirants Market faces challenges related to changing consumer preferences for natural and eco-friendly products. Market players need to adapt to these trends while maintaining product effectiveness and safety. Regulatory compliance and marketing strategies that resonate with the target demographic are crucial for success.
The COVID-19 pandemic had a significant impact on the Saudi Arabia deodorants and antiperspirants market. With remote working becoming the norm and social gatherings being limited, the demand for personal care products like deodorants and antiperspirants declined. Consumer priorities shifted towards essential items, leading to a decrease in sales. The market faced challenges related to distribution disruptions and reduced footfall in retail outlets. As public interactions increase and consumer habits adjust, the deodorants and antiperspirants market is expected to recover, albeit gradually.
Major players in the Saudi Arabia Deodorants and Antiperspirants market include Unilever PLC, Procter & Gamble Company, and Beiersdorf AG.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Saudi Arabia Deodorants And Antiperspirants Market Overview |
3.1 Saudi Arabia Country Macro Economic Indicators |
3.2 Saudi Arabia Deodorants And Antiperspirants Market Revenues & Volume, 2021 & 2031F |
3.3 Saudi Arabia Deodorants And Antiperspirants Market - Industry Life Cycle |
3.4 Saudi Arabia Deodorants And Antiperspirants Market - Porter's Five Forces |
3.5 Saudi Arabia Deodorants And Antiperspirants Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 Saudi Arabia Deodorants And Antiperspirants Market Revenues & Volume Share, By Consumer Orientation, 2021 & 2031F |
3.7 Saudi Arabia Deodorants And Antiperspirants Market Revenues & Volume Share, By Sales Channel, 2021 & 2031F |
4 Saudi Arabia Deodorants And Antiperspirants Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about personal grooming and hygiene |
4.2.2 Growing disposable income leading to higher spending on personal care products |
4.2.3 Changing consumer preferences towards long-lasting and premium deodorants and antiperspirants |
4.3 Market Restraints |
4.3.1 Competition from local and international brands |
4.3.2 Cultural norms influencing usage patterns of deodorants and antiperspirants |
4.3.3 Price sensitivity among certain consumer segments |
5 Saudi Arabia Deodorants And Antiperspirants Market Trends |
6 Saudi Arabia Deodorants And Antiperspirants Market, By Types |
6.1 Saudi Arabia Deodorants And Antiperspirants Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Saudi Arabia Deodorants And Antiperspirants Market Revenues & Volume, By Product, 2021-2031F |
6.1.3 Saudi Arabia Deodorants And Antiperspirants Market Revenues & Volume, By Deodorants, 2021-2031F |
6.1.4 Saudi Arabia Deodorants And Antiperspirants Market Revenues & Volume, By Antiperspirants, 2021-2031F |
6.2 Saudi Arabia Deodorants And Antiperspirants Market, By Consumer Orientation |
6.2.1 Overview and Analysis |
6.2.2 Saudi Arabia Deodorants And Antiperspirants Market Revenues & Volume, By Deodorants and Antiperspirants for Women, 2021-2031F |
6.2.3 Saudi Arabia Deodorants And Antiperspirants Market Revenues & Volume, By Deodorants and Antiperspirants for Men, 2021-2031F |
6.2.4 Saudi Arabia Deodorants And Antiperspirants Market Revenues & Volume, By Unisex Deodorants and Antiperspirants, 2021-2031F |
6.3 Saudi Arabia Deodorants And Antiperspirants Market, By Sales Channel |
6.3.1 Overview and Analysis |
6.3.2 Saudi Arabia Deodorants And Antiperspirants Market Revenues & Volume, By Modern Trade, 2021-2031F |
6.3.3 Saudi Arabia Deodorants And Antiperspirants Market Revenues & Volume, By Drug Stores, 2021-2031F |
6.3.4 Saudi Arabia Deodorants And Antiperspirants Market Revenues & Volume, By Convenience Stores, 2021-2031F |
6.3.5 Saudi Arabia Deodorants And Antiperspirants Market Revenues & Volume, By Beauty Stores, 2021-2031F |
6.3.6 Saudi Arabia Deodorants And Antiperspirants Market Revenues & Volume, By Online Retail, 2021-2031F |
6.3.7 Saudi Arabia Deodorants And Antiperspirants Market Revenues & Volume, By Other Sales Channels, 2021-2031F |
7 Saudi Arabia Deodorants And Antiperspirants Market Import-Export Trade Statistics |
7.1 Saudi Arabia Deodorants And Antiperspirants Market Export to Major Countries |
7.2 Saudi Arabia Deodorants And Antiperspirants Market Imports from Major Countries |
8 Saudi Arabia Deodorants And Antiperspirants Market Key Performance Indicators |
8.1 Average revenue per user (ARPU) for deodorants and antiperspirants |
8.2 Rate of adoption of premium deodorant products |
8.3 Customer satisfaction and repeat purchase rates for specific brands or variants |
9 Saudi Arabia Deodorants And Antiperspirants Market - Opportunity Assessment |
9.1 Saudi Arabia Deodorants And Antiperspirants Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 Saudi Arabia Deodorants And Antiperspirants Market Opportunity Assessment, By Consumer Orientation, 2021 & 2031F |
9.3 Saudi Arabia Deodorants And Antiperspirants Market Opportunity Assessment, By Sales Channel, 2021 & 2031F |
10 Saudi Arabia Deodorants And Antiperspirants Market - Competitive Landscape |
10.1 Saudi Arabia Deodorants And Antiperspirants Market Revenue Share, By Companies, 2024 |
10.2 Saudi Arabia Deodorants And Antiperspirants Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |