Product Code: ETC411575 | Publication Date: Oct 2022 | Updated Date: Feb 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
The market for fresh peaches in Saudi Arabia has witnessed notable growth, propelled by factors such as changing dietary preferences, a growing population, and increased disposable income. Fresh peaches are valued for their juiciness, sweetness, and nutritional content, making them a popular choice among health-conscious consumers. Both domestic production and imports play a role in meeting consumer demand. The market benefits from advancements in cold storage and transportation, ensuring that fresh peaches remain available even during off-seasons. Retailers often promote the fruit`s benefits, including its vitamin C content and potential digestive advantages. As consumers seek natural and unprocessed foods, the demand for fresh peaches is expected to continue its upward trajectory.
The Saudi Arabia fresh peaches market has been driven by the consumer preference for natural and seasonal produce. Fresh peaches are celebrated for their juicy texture and sweet flavor, making them a sought-after fruit during their peak season. The demand for fresh and locally grown produce has fueled the consumption of fresh peaches, often enjoyed on their own or used in desserts, beverages, and salads. The market`s growth has also been supported by the perception of peaches as a healthy and nutritious fruit option.
Challenges in the Saudi Arabia fresh peaches market include seasonality and transportation logistics. Fresh peaches might be available only during specific times of the year, limiting their consistent availability. Addressing the challenges of sourcing and transporting fresh peaches to maintain quality and freshness is crucial. Moreover, consumer education about the nutritional benefits, taste, and culinary potential of fresh peaches is necessary. To overcome these challenges, the industry needs to focus on creating awareness about the unique qualities of fresh peaches and their potential as a seasonal treat.
The fresh peaches market in Saudi Arabia faced challenges due to the COVID-19 pandemic. Lockdowns and restrictions on movement disrupted supply chains, impacting the availability of imported peaches. The closure of restaurants and hospitality sectors further affected demand. However, the market also experienced a surge in demand for fresh, locally produced fruits as consumers focused on health and nutrition. This shift in consumer behavior encouraged local producers and retailers to adapt their strategies to meet the changing preferences.
In the Saudi Arabia fresh peaches market, there are key players such as Almarai, Al-Watania, and Al-Dawood.