Product Code: ETC013199 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
The Saudi Arabia home appliances market is expected to witness a substantial growth over the forecast period as the country continues to upgrade its infrastructure and build new homes due to population growth. The rising disposable income of people in Saudi Arabia has also contributed towards the increased demand for home appliances such as refrigerators, air conditioners, washing machines, dishwashers, ovens, vacuum cleaners etc. Moreover, government initiatives and subsidies are likely to drive further growth in this market.
Rising disposable incomes among households in Saudi Arabia have led consumers to purchase more sophisticated electronic products with advanced features which has been driving the sales of various home appliances in the region. With rapid urbanization taking place across major cities like Riyadh, Jeddah etc., there is an increased demand for efficient electricity solutions that can meet consumer needs while reducing energy costs leading to higher sales of home appliance devices. Furthermore, investments made by both public and private sectors into housing projects along with increasing number of nuclear power plants being developed will lead to higher adoption rate of different appliance types within households thereby creating potential opportunities for players operating within this space.
Despite rising disposable income amongst households coupled with growing awareness about benefits derived from use of these devices , their cost still remains high which makes them unaffordable especially when compared against other nations thus limiting their penetration across lower income groups . Further fluctuations in economic conditions can affect purchasing decisions adversely affecting overall industry revenues. Inadequate standard regulations regarding quality parameters followed by manufacturers leads customers towards buying counterfeit or low grade products which not only reduces customer satisfaction but also affects industry reputation negatively . This challenge becomes accentuated during times when pandemics outbreaks occur as they force local businesses shut down making it difficult for importers/exporters procure premium quality goods from international markets.
The COVID-19 pandemic has had an immense impact on almost all industries worldwide; the Saudi Arabia home appliance market was no exception. Initially, there was decline in demand owing to lockdowns imposed across various regions which affected production and supply chain operations along with disruption in customer spending pattern as people were cautious while making discretionary purchases such as consumer durables like home appliances due to economic uncertainty resulting from job losses or pay cuts caused by reduced working hours since businesses moved towards work from home model leading up reduced footfall into stores. However later lockdown restrictions eased off gradually paving way for recovery where customers now prefer purchasing essential items like air conditioners and washing machines given that these two categories saw higher sales amidst pandemic thus indicating shift in trends because consumers wanted more control over indoor environment hygiene factor being major contributor here since most households stayed indoors majority time throughout duration of pandemic.
Some key players operating in Saudi Arabia Home Appliances Market include Samsung Electronics Co Ltd., LG Electronics Inc., Midea Group Co Ltd., Gree Electric Appliances Inc., Panasonic Corporation Of North America LLC,, Robert Bosch GmbHamong others.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Saudi Arabia Home Appliances Market Overview |
3.1 Saudi Arabia Country Macro Economic Indicators |
3.2 Saudi Arabia Home Appliances Market Revenues & Volume, 2021 & 2031F |
3.3 Saudi Arabia Home Appliances Market - Industry Life Cycle |
3.4 Saudi Arabia Home Appliances Market - Porter's Five Forces |
3.5 Saudi Arabia Home Appliances Market Revenues & Volume Share, By Product Types, 2021 & 2031F |
3.6 Saudi Arabia Home Appliances Market Revenues & Volume Share, By Technology, 2021 & 2031F |
3.7 Saudi Arabia Home Appliances Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Saudi Arabia Home Appliances Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of the population in Saudi Arabia |
4.2.2 Growth in urbanization leading to demand for modern home appliances |
4.2.3 Technological advancements driving the adoption of smart home appliances |
4.2.4 Government initiatives promoting energy-efficient appliances |
4.3 Market Restraints |
4.3.1 Volatile raw material prices affecting production costs |
4.3.2 Fluctuations in currency exchange rates impacting imported appliances |
4.3.3 Competitive market landscape leading to pricing pressures for manufacturers |
5 Saudi Arabia Home Appliances Market Trends |
6 Saudi Arabia Home Appliances Market, By Types |
6.1 Saudi Arabia Home Appliances Market, By Product Types |
6.1.1 Overview and Analysis |
6.1.2 Saudi Arabia Home Appliances Market Revenues & Volume, By Product Types, 2021-2031F |
6.1.3 Saudi Arabia Home Appliances Market Revenues & Volume, By Kitchen Appliances, 2021-2031F |
6.1.4 Saudi Arabia Home Appliances Market Revenues & Volume, By Washing Appliances, 2021-2031F |
6.1.5 Saudi Arabia Home Appliances Market Revenues & Volume, By Entertainment Appliances , 2021-2031F |
6.1.6 Saudi Arabia Home Appliances Market Revenues & Volume, By Air Conditioner, 2021-2031F |
6.1.7 Saudi Arabia Home Appliances Market Revenues & Volume, By Others, 2021-2031F |
6.2 Saudi Arabia Home Appliances Market, By Technology |
6.2.1 Overview and Analysis |
6.2.2 Saudi Arabia Home Appliances Market Revenues & Volume, By Wi-Fi, 2021-2031F |
6.2.3 Saudi Arabia Home Appliances Market Revenues & Volume, By Bluetooth, 2021-2031F |
6.2.4 Saudi Arabia Home Appliances Market Revenues & Volume, By ZigBee, 2021-2031F |
6.2.5 Saudi Arabia Home Appliances Market Revenues & Volume, By Radio Frequency Identification, 2021-2031F |
6.2.6 Saudi Arabia Home Appliances Market Revenues & Volume, By Cellular Technology, 2021-2031F |
6.2.7 Saudi Arabia Home Appliances Market Revenues & Volume, By IoT, 2021-2031F |
6.3 Saudi Arabia Home Appliances Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Saudi Arabia Home Appliances Market Revenues & Volume, By Retail, 2021-2031F |
6.3.3 Saudi Arabia Home Appliances Market Revenues & Volume, By E-commerce, 2021-2031F |
6.3.4 Saudi Arabia Home Appliances Market Revenues & Volume, By Others, 2021-2031F |
7 Saudi Arabia Home Appliances Market Import-Export Trade Statistics |
7.1 Saudi Arabia Home Appliances Market Export to Major Countries |
7.2 Saudi Arabia Home Appliances Market Imports from Major Countries |
8 Saudi Arabia Home Appliances Market Key Performance Indicators |
8.1 Household electricity consumption per capita |
8.2 Consumer confidence index |
8.3 Number of new residential construction projects |
8.4 Average household size |
8.5 Household debt-to-income ratio |
9 Saudi Arabia Home Appliances Market - Opportunity Assessment |
9.1 Saudi Arabia Home Appliances Market Opportunity Assessment, By Product Types, 2021 & 2031F |
9.2 Saudi Arabia Home Appliances Market Opportunity Assessment, By Technology, 2021 & 2031F |
9.3 Saudi Arabia Home Appliances Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Saudi Arabia Home Appliances Market - Competitive Landscape |
10.1 Saudi Arabia Home Appliances Market Revenue Share, By Companies, 2024 |
10.2 Saudi Arabia Home Appliances Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |