Product Code: ETC006119 | Publication Date: Jul 2023 | Updated Date: Apr 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
The Saudi Arabia Laundry Care Products Market is projected to witness mixed growth rate patterns during 2025 to 2029. The growth rate begins at 10.35% in 2025, climbs to a high of 12.09% in 2027, and moderates to 9.11% by 2029.
The Saudi Arabia laundry care products market is expected to grow at a CAGR of 8.5% during the forecast period 2025-2031. The increasing demand for fabric care and home cleaning & hygiene products are driving the growth of the market in Saudi Arabia. Increasing urbanization, changing lifestyle preferences and rising disposable income levels have also contributed to this growth. In addition, innovative product launches and aggressive marketing strategies adopted by key players will further propel the laundry care products market in Saudi Arabia over the forecast period.
The growing awareness about health, hygiene and cleanliness among consumers has increased their demand for fabric care products such as detergents, fabric softeners, stain removers etc., thus providing a boost to the overall laundry care products market in Saudi Arabia. Rising consumer preference towards convenience-driven solutions has propelled growth within the segment of liquid detergents providing an impetus to overall sales within this space over recent years. Furthermore, time constraints due to hectic lifestyles necessitates usage of fast-acting cleaning agents which have positively impacted sales volumes across leading brands operating within this sector.
Counterfeit or low quality/ counterfeit laundrycare items are widely available throughout major retail outlets across Saudi Arabia which impedes sales among genuine suppliers due to loss of customer trust while impacting profit margins negatively amidst heightened competition from similar competitors operating under different names selling counterfeits versions or substandard goods based on cost considerations instead of quality ones.
The Covid ?? 19 pandemic has had significant impacts on various industries , including that related to laundrycare items . As per recent reports , production activities were temporarily halted due to non availabilityof raw materials caused by supply chain disruptions while government imposed social distancing protocols alongwith closuresof physical stores.
The key players operating in the Saudi Arabia Laundry Care Products market include Henkel AG & Co., Unilever Plc., Procter & Gamble Co., Clorox Company, S.C Johnson & Son Inc., Reckitt Benckiser Group Plc., Church & Dwight Co., Kao Corporation, Lion Corporation Ltd and Godrej Industries Limited. These companies have adopted strategies such as product launches, mergers&acquisitions partnerships and expansions to cater to the growing needs of consumers across the country.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Saudi Arabia Laundry Care Products Market Overview |
3.1 Saudi Arabia Country Macro Economic Indicators |
3.2 Saudi Arabia Laundry Care Products Market Revenues & Volume, 2021 & 2031F |
3.3 Saudi Arabia Laundry Care Products Market - Industry Life Cycle |
3.4 Saudi Arabia Laundry Care Products Market - Porter's Five Forces |
3.5 Saudi Arabia Laundry Care Products Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Saudi Arabia Laundry Care Products Market Revenues & Volume Share, By Product Form Type, 2021 & 2031F |
3.8 Saudi Arabia Laundry Care Products Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Saudi Arabia Laundry Care Products Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Saudi Arabia Laundry Care Products Market Trends |
6 Saudi Arabia Laundry Care Products Market, By Types |
6.1 Saudi Arabia Laundry Care Products Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Saudi Arabia Laundry Care Products Market Revenues & Volume, By Product Type, 2021-2031F |
6.1.3 Saudi Arabia Laundry Care Products Market Revenues & Volume, By Detergent, 2021-2031F |
6.1.4 Saudi Arabia Laundry Care Products Market Revenues & Volume, By Fabric Softener, 2021-2031F |
6.1.5 Saudi Arabia Laundry Care Products Market Revenues & Volume, By Bleach, 2021-2031F |
6.1.6 Saudi Arabia Laundry Care Products Market Revenues & Volume, By Speciality Products, 2021-2031F |
6.2 Saudi Arabia Laundry Care Products Market, By Product Form Type |
6.2.1 Overview and Analysis |
6.2.2 Saudi Arabia Laundry Care Products Market Revenues & Volume, By Bar/Cake, 2021-2031F |
6.2.3 Saudi Arabia Laundry Care Products Market Revenues & Volume, By Powder, 2021-2031F |
6.2.4 Saudi Arabia Laundry Care Products Market Revenues & Volume, By Liquid, 2021-2031F |
6.4 Saudi Arabia Laundry Care Products Market, By Distribution Channel |
6.4.1 Overview and Analysis |
6.4.2 Saudi Arabia Laundry Care Products Market Revenues & Volume, By Online, 2021-2031F |
6.4.3 Saudi Arabia Laundry Care Products Market Revenues & Volume, By Offline, 2021-2031F |
7 Saudi Arabia Laundry Care Products Market Import-Export Trade Statistics |
7.1 Saudi Arabia Laundry Care Products Market Export to Major Countries |
7.2 Saudi Arabia Laundry Care Products Market Imports from Major Countries |
8 Saudi Arabia Laundry Care Products Market Key Performance Indicators |
9 Saudi Arabia Laundry Care Products Market - Opportunity Assessment |
9.1 Saudi Arabia Laundry Care Products Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Saudi Arabia Laundry Care Products Market Opportunity Assessment, By Product Form Type, 2021 & 2031F |
9.4 Saudi Arabia Laundry Care Products Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Saudi Arabia Laundry Care Products Market - Competitive Landscape |
10.1 Saudi Arabia Laundry Care Products Market Revenue Share, By Companies, 2024 |
10.2 Saudi Arabia Laundry Care Products Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |