Product Code: ETC044359 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
The liqueur market in Saudi Arabia is estimated to grow at a CAGR of 4.9% during the forecast period 2025-2031. Rapid urbanization, rising disposable income and changing lifestyles are enhancing the demand for alcoholic beverages in the country. In addition, increasing consumption of spirits among young people has triggered growth in the Saudi Arabia liqueur market. Furthermore, manufacturers are launching innovative flavors such as coffee and almond which have further elevated consumer interest and preference for various types of liquors available across this region. The popular liqueurs include whiskey, vodka, brandy & cognac and tequila.
Rising Consumption Of Alcoholic Beverages: With an increase in disposable incomes and higher expenditure on luxury items like alcohol by millennials in this country, there has been a rise in consumption of alcoholic beverages since past few years which is expected to continue over the forecast period as well thereby driving demand for liqueurs here as well. Over past few years tourism activities have increased significantly due to government initiatives supporting tourism sector along with growing number of expats working here resulting into higher revenue opportunities from hospitality industry that also includes sale of various alcoholic beverages including liquors adding fuel to its growth prospects here over forecast period too.
Stringent Regulatory Policies On Alcohol Advertising And Promotion : Government authorities have imposed strict rules on advertising or promoting any type of liquor products owing their social implications leading to limited promotional activities by players hampering overall market potential for its growth here over long run ahead.
However, stringent government regulations against production, use, and sale of alcohol are likely to impede market growth in Saudi Arabia. Also, due to Covid-19 pandemic most bars & restaurants in 2025 had shut down which caused a huge decline in liqueur consumption across all regions in 2025 compared to 2025 numbers; however 2025 is expected to show signs of recovery with further rise projected by 2022 onwards driven by economic stability & recovery from pandemic effects along with introduction of new products that appeal younger population.
Major players operating in the Saudi Arabia liqueurs market include Diageo Plc., Pernod Ricard SA., Bacardi Limited., Brown Forman Corporation., Carlsberg Brewery A/S, Gruppo Campari SPA amongst others. These companies focus on product innovation through novel flavors apart from differentiating their offerings through various marketing strategies such as promotional campaigns or branding activities.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Saudi Arabia Liqueurs Market Overview |
3.1 Saudi Arabia Country Macro Economic Indicators |
3.2 Saudi Arabia Liqueurs Market Revenues & Volume, 2021 & 2031F |
3.3 Saudi Arabia Liqueurs Market - Industry Life Cycle |
3.4 Saudi Arabia Liqueurs Market - Porter's Five Forces |
3.5 Saudi Arabia Liqueurs Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Saudi Arabia Liqueurs Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
3.7 Saudi Arabia Liqueurs Market Revenues & Volume Share, By Packaging, 2021 & 2031F |
4 Saudi Arabia Liqueurs Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of consumers in Saudi Arabia |
4.2.2 Growing tourism industry in the region leading to higher demand for liqueurs |
4.2.3 Changing consumer preferences towards premium and exotic liqueur flavors |
4.3 Market Restraints |
4.3.1 Strict regulations and cultural norms related to alcohol consumption in Saudi Arabia |
4.3.2 High taxes on alcoholic beverages affecting pricing and consumption |
4.3.3 Limited availability of retail outlets selling liqueurs in the country |
5 Saudi Arabia Liqueurs Market Trends |
6 Saudi Arabia Liqueurs Market, By Types |
6.1 Saudi Arabia Liqueurs Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Saudi Arabia Liqueurs Market Revenues & Volume, By Type, 2021-2031F |
6.1.3 Saudi Arabia Liqueurs Market Revenues & Volume, By Neutrals/Bitters, 2021-2031F |
6.1.4 Saudi Arabia Liqueurs Market Revenues & Volume, By Creams, 2021-2031F |
6.1.5 Saudi Arabia Liqueurs Market Revenues & Volume, By Fruit Flavored, 2021-2031F |
6.1.6 Saudi Arabia Liqueurs Market Revenues & Volume, By Others, 2021-2031F |
6.2 Saudi Arabia Liqueurs Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Saudi Arabia Liqueurs Market Revenues & Volume, By Convenience Stores, 2021-2031F |
6.2.3 Saudi Arabia Liqueurs Market Revenues & Volume, By On Premises, 2021-2031F |
6.2.4 Saudi Arabia Liqueurs Market Revenues & Volume, By Retailers, 2021-2031F |
6.2.5 Saudi Arabia Liqueurs Market Revenues & Volume, By Supermarkets, 2021-2031F |
6.3 Saudi Arabia Liqueurs Market, By Packaging |
6.3.1 Overview and Analysis |
6.3.2 Saudi Arabia Liqueurs Market Revenues & Volume, By Glass, 2021-2031F |
6.3.3 Saudi Arabia Liqueurs Market Revenues & Volume, By PET Bottle, 2021-2031F |
6.3.4 Saudi Arabia Liqueurs Market Revenues & Volume, By Metal Can, 2021-2031F |
6.3.5 Saudi Arabia Liqueurs Market Revenues & Volume, By Others, 2021-2031F |
7 Saudi Arabia Liqueurs Market Import-Export Trade Statistics |
7.1 Saudi Arabia Liqueurs Market Export to Major Countries |
7.2 Saudi Arabia Liqueurs Market Imports from Major Countries |
8 Saudi Arabia Liqueurs Market Key Performance Indicators |
8.1 Number of new liqueur product launches in the Saudi market |
8.2 Growth in the number of bars and restaurants offering a diverse range of liqueurs |
8.3 Increase in the per capita consumption of liqueurs in Saudi Arabia |
8.4 Level of investment in marketing and promotion activities for liqueur brands in the country |
9 Saudi Arabia Liqueurs Market - Opportunity Assessment |
9.1 Saudi Arabia Liqueurs Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Saudi Arabia Liqueurs Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
9.3 Saudi Arabia Liqueurs Market Opportunity Assessment, By Packaging, 2021 & 2031F |
10 Saudi Arabia Liqueurs Market - Competitive Landscape |
10.1 Saudi Arabia Liqueurs Market Revenue Share, By Companies, 2024 |
10.2 Saudi Arabia Liqueurs Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |