Product Code: ETC331959 | Publication Date: Aug 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
The Saudi Arabia Makeup Market is projected to witness mixed growth rate patterns during 2025 to 2029. Starting at 9.63% in 2025, the market peaks at 11.06% in 2027, and settles at 7.95% by 2029.
The makeup market in Saudi Arabia encompasses a wide range of cosmetic products, including foundation, mascara, eyeshadow, and blush, among others. It is driven by evolving beauty trends, cultural influences, and consumer preferences. Makeup products are used for daily wear, special occasions, and professional makeup applications. The market features both international and local cosmetic brands, each offering a variety of shades and formulations to cater to diverse consumer needs.
The Saudi Arabia Makeup market is experiencing significant growth due to evolving beauty trends and cultural shifts. Makeup has become an essential part of self-expression and confidence-building for individuals, particularly among the younger generation. Social media platforms have played a pivotal role in shaping beauty standards and driving the demand for makeup products. The market is characterized by a wide range of products catering to various skin tones and preferences.
The Saudi Arabia Makeup Market faces challenges related to cultural norms and preferences. The market must navigate conservative consumer preferences while catering to the growing demand for makeup products. Additionally, competition is fierce, with both international and local brands vying for market share. Ensuring product quality, safety, and compliance with regulatory standards is paramount.
The Saudi Arabia makeup market encountered a unique set of challenges due to the COVID-19 pandemic. With public health concerns and restrictions on social gatherings, consumers reduced their usage of cosmetics, impacting the market`s growth. The closure of retail outlets and shifting consumer preferences towards natural and minimalistic makeup further influenced the market dynamics. Cosmetic companies had to innovate by emphasizing online sales channels and introducing products tailored to the new normal.
Leading players could include a variety of cosmetics brands, both international and local, such as L`Or?al, Est?e Lauder, and Arabian Oud.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Saudi Arabia Makeup Market Overview |
3.1 Saudi Arabia Country Macro Economic Indicators |
3.2 Saudi Arabia Makeup Market Revenues & Volume, 2021 & 2031F |
3.3 Saudi Arabia Makeup Market - Industry Life Cycle |
3.4 Saudi Arabia Makeup Market - Porter's Five Forces |
3.5 Saudi Arabia Makeup Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 Saudi Arabia Makeup Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.7 Saudi Arabia Makeup Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Saudi Arabia Makeup Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income among Saudi women |
4.2.2 Growing influence of social media and beauty influencers |
4.2.3 Rising awareness about skincare and makeup products |
4.3 Market Restraints |
4.3.1 Cultural norms and conservative attitudes towards makeup |
4.3.2 High import taxes on cosmetics |
4.3.3 Limited availability of international makeup brands |
5 Saudi Arabia Makeup Market Trends |
6 Saudi Arabia Makeup Market, By Types |
6.1 Saudi Arabia Makeup Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Saudi Arabia Makeup Market Revenues & Volume, By Product, 2021-2031F |
6.1.3 Saudi Arabia Makeup Market Revenues & Volume, By Powders, 2021-2031F |
6.1.4 Saudi Arabia Makeup Market Revenues & Volume, By Gels, 2021-2031F |
6.1.5 Saudi Arabia Makeup Market Revenues & Volume, By Lotions, 2021-2031F |
6.1.6 Saudi Arabia Makeup Market Revenues & Volume, By Others, 2021-2031F |
6.2 Saudi Arabia Makeup Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Saudi Arabia Makeup Market Revenues & Volume, By Lips, 2021-2031F |
6.2.3 Saudi Arabia Makeup Market Revenues & Volume, By Eyes, 2021-2031F |
6.2.4 Saudi Arabia Makeup Market Revenues & Volume, By Face, 2021-2031F |
6.2.5 Saudi Arabia Makeup Market Revenues & Volume, By Others, 2021-2031F |
6.3 Saudi Arabia Makeup Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Saudi Arabia Makeup Market Revenues & Volume, By Supermarkets/hypermarkets, 2021-2031F |
6.3.3 Saudi Arabia Makeup Market Revenues & Volume, By Exclusive Brand Stores, 2021-2031F |
6.3.4 Saudi Arabia Makeup Market Revenues & Volume, By Online/e-commerce Channels, 2021-2031F |
6.3.5 Saudi Arabia Makeup Market Revenues & Volume, By Others, 2021-2031F |
7 Saudi Arabia Makeup Market Import-Export Trade Statistics |
7.1 Saudi Arabia Makeup Market Export to Major Countries |
7.2 Saudi Arabia Makeup Market Imports from Major Countries |
8 Saudi Arabia Makeup Market Key Performance Indicators |
8.1 Average spending per capita on makeup products |
8.2 Number of beauty influencers collaborating with makeup brands |
8.3 Percentage of women using makeup on a daily basis |
8.4 Growth in the number of specialty makeup stores |
8.5 Adoption rate of innovative makeup products |
9 Saudi Arabia Makeup Market - Opportunity Assessment |
9.1 Saudi Arabia Makeup Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 Saudi Arabia Makeup Market Opportunity Assessment, By Application, 2021 & 2031F |
9.3 Saudi Arabia Makeup Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Saudi Arabia Makeup Market - Competitive Landscape |
10.1 Saudi Arabia Makeup Market Revenue Share, By Companies, 2024 |
10.2 Saudi Arabia Makeup Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |