Product Code: ETC411155 | Publication Date: Oct 2022 | Updated Date: Feb 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
Saudi Arabia Mandarin market currently, in 2023, has witnessed an HHI of 1973, Which has decreased moderately as compared to the HHI of 10000 in 2017. The market is moving towards moderately competitive. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.
The Saudi Arabia Mandarin market has experienced significant growth in recent years. Mandarins, with their easy-to-peel nature and sweet flavor, have gained popularity among consumers. The country`s climate is conducive to citrus cultivation, which has led to an increase in domestic production. Additionally, rising awareness of the health benefits associated with mandarins has further boosted their demand. The market is characterized by a mix of domestically grown mandarins and imported varieties, catering to a diverse range of preferences.
The Saudi Arabia mandarin market has witnessed growth due to consumers` inclination toward healthy and convenient snacks. Mandarins are appreciated for their sweet and refreshing flavor, making them a popular choice among consumers of all ages. The market`s expansion has also been supported by the perception of mandarins as a nutritious source of vitamins and minerals, encouraging their consumption as a part of a balanced diet. Moreover, the rising interest in fruit-based products and natural flavors has played a role in driving the demand for mandarins.
The Saudi Arabia mandarin market encounters challenges related to market saturation and consumer preferences. With various fruits available, mandarins need to stand out as a preferred choice. Educating consumers about the nutritional value, taste, and versatility of mandarins is crucial. Moreover, managing seasonal availability, addressing issues of freshness and quality, and competing with other popular fruits are notable hurdles. To overcome these challenges, the industry needs to focus on highlighting the unique attributes of mandarins and positioning them as a staple in the local diet.
The mandarin market in Saudi Arabia faced challenges during the pandemic. The closure of markets, restrictions on movement, and shifts in consumer behavior affected the demand for fresh produce, including mandarins. Reduced consumer footfall and disrupted supply chains led to sales declines for some periods. However, the market exhibited resilience as consumers adapted to purchasing groceries through online platforms. The market recovery was closely linked to the easing of restrictions and the reopening of retail outlets.
The major key players in the Saudi Arabia Mandarin Market are Al-Rabiah Trading Co., Madar Farms, Bateel International, Kibsons International LLC, Crown Prince Corporation FZCO, and Al Safi Danone. These companies offer a wide range of fresh mandarin products to customers across the country. Other prominent vendors in this market include Al Wadi Foods Co., SADAFCO (Saudi Dairy & Foodstuff Co.), Atyab Fruit Juice Company, Arabian Exotic Fruits & Vegetables LLC, and Dallah Group.