| Product Code: ETC9171784 | Publication Date: Sep 2024 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The online music streaming market in Saudi Arabia is experiencing significant growth due to the increasing adoption of digital music platforms and the rise of smartphone usage among the population. With a young and tech-savvy demographic, there is a growing demand for convenient and accessible music streaming services. International streaming giants like Spotify and Anghami are competing with local players such as Deezer and SoundCloud to capture market share. The Saudi Arabian market presents opportunities for music streaming platforms to cater to diverse music preferences and offer localized content to attract and retain users. As internet penetration and digital payment methods continue to improve, the online music streaming market in Saudi Arabia is poised for further expansion in the coming years.
The Saudi Arabia online music streaming market is experiencing significant growth due to the increasing smartphone penetration and the rising popularity of digital music consumption among the young population. Key trends include the adoption of subscription-based models, the emergence of local music streaming platforms catering to Arabic content, and partnerships between streaming services and telecom companies to offer bundled packages. Opportunities in the market lie in the untapped potential of the Saudi youth demographic, the demand for personalized music recommendations, and the potential for live streaming events and exclusive content collaborations. As the market continues to evolve, there is room for further expansion and innovation to cater to the diverse music preferences of Saudi consumers and capitalize on the growing digital music landscape in the region.
In the Saudi Arabia Online Music Streaming Market, several challenges are faced, including limited access to international music catalogs due to licensing restrictions, cultural sensitivities and censorship regulations that restrict certain types of music content, and the preference for traditional music consumption methods such as radio and television. Additionally, the relatively low credit card penetration and digital payment adoption in the country pose challenges for monetizing streaming services. Furthermore, competition from free, unauthorized music streaming platforms and the lack of localized content tailored to the Saudi Arabian audience hinder the growth of legal music streaming services in the market. Overcoming these challenges will require addressing licensing issues, navigating cultural nuances, improving payment infrastructure, and investing in localized content creation to cater to the unique preferences of Saudi Arabian consumers.
The Saudi Arabia Online Music Streaming Market is primarily being driven by the increasing penetration of smartphones and internet connectivity in the region, leading to a growing number of consumers accessing music streaming platforms. The younger population in Saudi Arabia, who are more inclined towards digital music consumption, is also a key driver fueling the market growth. Additionally, the availability of a wide range of music genres and personalized playlists on streaming services, along with the convenience and affordability they offer, are attracting more users to shift from traditional music consumption methods to online streaming. Furthermore, the expanding music catalog and the entry of international music streaming platforms into the Saudi market are expected to drive further growth and competition in the online music streaming sector.
The Saudi Arabian government does not have specific policies targeted at the online music streaming market. However, the overall regulatory environment in the country influences the industry. The General Authority for Audiovisual Media (GCAM) is responsible for regulating and monitoring the audiovisual content in Saudi Arabia, including music streaming services. The government has been taking steps to liberalize the cultural sector, including music, as part of its Vision 2030 plan to diversify the economy. However, there are still restrictions on certain types of content due to cultural and religious sensitivities in the conservative society. Online music streaming platforms operating in Saudi Arabia need to comply with the content guidelines set by the GCAM to ensure they are in line with the country`s regulations.
The future outlook for the Saudi Arabia Online Music Streaming Market looks promising, with significant growth expected in the coming years. Factors driving this growth include the increasing adoption of smartphones and internet connectivity, a growing young population with a strong appetite for digital content, and the shift towards digital music consumption. The market is also likely to benefit from the entry of global streaming platforms into the region, offering a wider range of music content to consumers. Additionally, collaborations between local and international artists, as well as the rising popularity of music events and festivals in the region, are expected to further boost the demand for online music streaming services in Saudi Arabia. Overall, the market is poised for expansion and innovation, presenting opportunities for both local and international players to capitalize on the growing demand for digital music services in the country.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Saudi Arabia Online Music Streaming Market Overview |
3.1 Saudi Arabia Country Macro Economic Indicators |
3.2 Saudi Arabia Online Music Streaming Market Revenues & Volume, 2021 & 2031F |
3.3 Saudi Arabia Online Music Streaming Market - Industry Life Cycle |
3.4 Saudi Arabia Online Music Streaming Market - Porter's Five Forces |
3.5 Saudi Arabia Online Music Streaming Market Revenues & Volume Share, By Service, 2021 & 2031F |
3.6 Saudi Arabia Online Music Streaming Market Revenues & Volume Share, By Revenue Model, 2021 & 2031F |
3.7 Saudi Arabia Online Music Streaming Market Revenues & Volume Share, By Platform, 2021 & 2031F |
3.8 Saudi Arabia Online Music Streaming Market Revenues & Volume Share, By Content Type, 2021 & 2031F |
3.9 Saudi Arabia Online Music Streaming Market Revenues & Volume Share, By End User, 2021 & 2031F |
4 Saudi Arabia Online Music Streaming Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing internet penetration and smartphone usage in Saudi Arabia. |
4.2.2 Growing popularity of music streaming platforms and services. |
4.2.3 Rising disposable income leading to higher spending on entertainment and leisure activities. |
4.3 Market Restraints |
4.3.1 Limited availability of high-speed internet in some regions of Saudi Arabia. |
4.3.2 Regulatory challenges and restrictions on content in the conservative Saudi Arabian market. |
4.3.3 Competition from traditional media sources such as radio and TV. |
5 Saudi Arabia Online Music Streaming Market Trends |
6 Saudi Arabia Online Music Streaming Market, By Types |
6.1 Saudi Arabia Online Music Streaming Market, By Service |
6.1.1 Overview and Analysis |
6.1.2 Saudi Arabia Online Music Streaming Market Revenues & Volume, By Service, 2021- 2031F |
6.1.3 Saudi Arabia Online Music Streaming Market Revenues & Volume, By On-demand Streaming, 2021- 2031F |
6.1.4 Saudi Arabia Online Music Streaming Market Revenues & Volume, By Live Streaming, 2021- 2031F |
6.2 Saudi Arabia Online Music Streaming Market, By Revenue Model |
6.2.1 Overview and Analysis |
6.2.2 Saudi Arabia Online Music Streaming Market Revenues & Volume, By Subscription, 2021- 2031F |
6.2.3 Saudi Arabia Online Music Streaming Market Revenues & Volume, By Non-Subscription, 2021- 2031F |
6.3 Saudi Arabia Online Music Streaming Market, By Platform |
6.3.1 Overview and Analysis |
6.3.2 Saudi Arabia Online Music Streaming Market Revenues & Volume, By App, 2021- 2031F |
6.3.3 Saudi Arabia Online Music Streaming Market Revenues & Volume, By Browser, 2021- 2031F |
6.4 Saudi Arabia Online Music Streaming Market, By Content Type |
6.4.1 Overview and Analysis |
6.4.2 Saudi Arabia Online Music Streaming Market Revenues & Volume, By Audio, 2021- 2031F |
6.4.3 Saudi Arabia Online Music Streaming Market Revenues & Volume, By Video, 2021- 2031F |
6.5 Saudi Arabia Online Music Streaming Market, By End User |
6.5.1 Overview and Analysis |
6.5.2 Saudi Arabia Online Music Streaming Market Revenues & Volume, By Individual, 2021- 2031F |
6.5.3 Saudi Arabia Online Music Streaming Market Revenues & Volume, By Commercial, 2021- 2031F |
7 Saudi Arabia Online Music Streaming Market Import-Export Trade Statistics |
7.1 Saudi Arabia Online Music Streaming Market Export to Major Countries |
7.2 Saudi Arabia Online Music Streaming Market Imports from Major Countries |
8 Saudi Arabia Online Music Streaming Market Key Performance Indicators |
8.1 Average time spent per user on music streaming platforms. |
8.2 Number of unique monthly users accessing online music streaming services. |
8.3 Percentage increase in subscription-based revenue from Saudi Arabian users. |
9 Saudi Arabia Online Music Streaming Market - Opportunity Assessment |
9.1 Saudi Arabia Online Music Streaming Market Opportunity Assessment, By Service, 2021 & 2031F |
9.2 Saudi Arabia Online Music Streaming Market Opportunity Assessment, By Revenue Model, 2021 & 2031F |
9.3 Saudi Arabia Online Music Streaming Market Opportunity Assessment, By Platform, 2021 & 2031F |
9.4 Saudi Arabia Online Music Streaming Market Opportunity Assessment, By Content Type, 2021 & 2031F |
9.5 Saudi Arabia Online Music Streaming Market Opportunity Assessment, By End User, 2021 & 2031F |
10 Saudi Arabia Online Music Streaming Market - Competitive Landscape |
10.1 Saudi Arabia Online Music Streaming Market Revenue Share, By Companies, 2024 |
10.2 Saudi Arabia Online Music Streaming Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |