Product Code: ETC299919 | Publication Date: Aug 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
The packaged chicken market in Saudi Arabia has undergone significant expansion in response to changing consumer lifestyles and preferences. Urbanization and busier schedules have led to an increased demand for convenient food options. Packaged chicken offers ready-to-cook or ready-to-eat solutions, aligning with the modern consumer`s need for quick and easy meal solutions. Local and international food companies compete in this market, offering a range of products from fresh to frozen, and marinated to pre-cooked. Food safety, quality, and diverse product offerings are key drivers shaping the growth of the packaged chicken market.
The Saudi Arabia packaged chicken market is influenced by several key drivers. The country`s growing population, urbanization, and changing lifestyles drive the demand for convenient and ready-to-cook food options like packaged chicken. Packaged chicken products offer convenience, consistency, and versatility in meal preparation. The expansion of the food retail and foodservice industries further supports market growth. Technological advancements in packaging and processing techniques, such as modified atmosphere packaging (MAP) and vacuum sealing, enhance product shelf life and quality. Additionally, the government`s efforts to ensure food safety and quality standards influence consumer trust and drive the demand for packaged chicken products.
In the Saudi Arabia Packaged Chicken market, challenges include ensuring the safety and quality of packaged chicken products to meet consumer expectations. Strict hygiene and food safety standards are essential, and any lapses can lead to public health concerns. The market also faces competition from fresh chicken options, which are perceived as more natural and less processed. Additionally, fluctuating poultry prices and supply chain disruptions can affect the cost and availability of packaged chicken products.
The packaged chicken market in Saudi Arabia faced mixed impacts from the COVID-19 pandemic. While there was an initial surge in demand for packaged and frozen chicken products as consumers stocked up on essential items, the market later witnessed challenges related to supply chain disruptions and labor shortages in processing plants. As the food industry adapts to new health and safety protocols, the packaged chicken market is expected to stabilize and continue to meet consumer demand.
In the Saudi Arabia Packaged Chicken market, prominent players include Almarai Company, Sadia (a BRF S.A. brand), Al Watania Poultry, Fakieh Poultry Farms, and Almunajem Foods. These companies are well-known for their packaged chicken products in Saudi Arabia.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Saudi Arabia Packaged Chicken Market Overview |
3.1 Saudi Arabia Country Macro Economic Indicators |
3.2 Saudi Arabia Packaged Chicken Market Revenues & Volume, 2021 & 2031F |
3.3 Saudi Arabia Packaged Chicken Market - Industry Life Cycle |
3.4 Saudi Arabia Packaged Chicken Market - Porter's Five Forces |
3.5 Saudi Arabia Packaged Chicken Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Saudi Arabia Packaged Chicken Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.7 Saudi Arabia Packaged Chicken Market Revenues & Volume Share, By Sales Channel, 2021 & 2031F |
4 Saudi Arabia Packaged Chicken Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growth in urban population leading to increased demand for convenient food options. |
4.2.2 Rising consumer awareness about food safety and hygiene. |
4.2.3 Increasing disposable income of consumers leading to a shift towards packaged and processed foods. |
4.3 Market Restraints |
4.3.1 Fluctuating prices of raw materials impacting production costs. |
4.3.2 Stringent regulations related to food labeling and packaging. |
4.3.3 Intense competition among key market players. |
5 Saudi Arabia Packaged Chicken Market Trends |
6 Saudi Arabia Packaged Chicken Market, By Types |
6.1 Saudi Arabia Packaged Chicken Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Saudi Arabia Packaged Chicken Market Revenues & Volume, By Type, 2021-2031F |
6.1.3 Saudi Arabia Packaged Chicken Market Revenues & Volume, By Fresh, 2021-2031F |
6.1.4 Saudi Arabia Packaged Chicken Market Revenues & Volume, By Frozen, 2021-2031F |
6.2 Saudi Arabia Packaged Chicken Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Saudi Arabia Packaged Chicken Market Revenues & Volume, By Household, 2021-2031F |
6.2.3 Saudi Arabia Packaged Chicken Market Revenues & Volume, By Restaurants, 2021-2031F |
6.2.4 Saudi Arabia Packaged Chicken Market Revenues & Volume, By Others, 2021-2031F |
6.3 Saudi Arabia Packaged Chicken Market, By Sales Channel |
6.3.1 Overview and Analysis |
6.3.2 Saudi Arabia Packaged Chicken Market Revenues & Volume, By Hypermarket & Supermarket, 2021-2031F |
6.3.3 Saudi Arabia Packaged Chicken Market Revenues & Volume, By Convenience Store, 2021-2031F |
6.3.4 Saudi Arabia Packaged Chicken Market Revenues & Volume, By Specialty Store, 2021-2031F |
6.3.5 Saudi Arabia Packaged Chicken Market Revenues & Volume, By Online Store, 2021-2031F |
6.3.6 Saudi Arabia Packaged Chicken Market Revenues & Volume, By Others, 2021-2031F |
7 Saudi Arabia Packaged Chicken Market Import-Export Trade Statistics |
7.1 Saudi Arabia Packaged Chicken Market Export to Major Countries |
7.2 Saudi Arabia Packaged Chicken Market Imports from Major Countries |
8 Saudi Arabia Packaged Chicken Market Key Performance Indicators |
8.1 Consumer trust and perception towards packaged chicken products. |
8.2 Adoption rate of innovative packaging solutions in the market. |
8.3 Frequency of new product launches and market penetration strategies by key players. |
9 Saudi Arabia Packaged Chicken Market - Opportunity Assessment |
9.1 Saudi Arabia Packaged Chicken Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Saudi Arabia Packaged Chicken Market Opportunity Assessment, By Application, 2021 & 2031F |
9.3 Saudi Arabia Packaged Chicken Market Opportunity Assessment, By Sales Channel, 2021 & 2031F |
10 Saudi Arabia Packaged Chicken Market - Competitive Landscape |
10.1 Saudi Arabia Packaged Chicken Market Revenue Share, By Companies, 2024 |
10.2 Saudi Arabia Packaged Chicken Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |