Product Code: ETC021779 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
The Saudi Arabia perfumes and perfumery products market is estimated to grow at a CAGR of 6.8% during the forecast period 2025-2031, driven by increasing demand for premium and luxury fragrances from customers, due to the growing disposable income in the region. A surge in product launches with innovative packaging designs has also been observed in this market. The availability of various types of imported products has resulted in increased competition among the regional players. Further, online retail channels have emerged as an efficient distribution platform for these products across the Kingdom over recent years.
Consumers are increasingly willing to splurge on high-end perfumed goods due to rising disposable incomes in this region over recent years, thereby fuelling growth within the perfumes & perfume products market across Saudi Arabia. This trend is further accentuated by increasing awareness about personal grooming among consumers here coupled with easy access to international brands through e-commerce portals such as Amazon or Aliexpress etc., thus boosting local sales figures significantly over recent years. Companies operating within this space are increasingly introducing innovative products with attractive packaging designs along with unique fragrances that cater specifically towards consumer needs and preferences; thereby creating a strong brand presence within this domain throughout Saudi Arabia . This trend is expected to further boost demands for locally produced or imported branded items going forward, thus driving up revenues generated through sales here.
High Cost Of Imported Goods For Local Companies To Compete Against Regional Brands : Local companies find it difficult to compete against regional brands who offer similar quality at lower prices due primarily because of their ability import goods from other countries where production cost may be cheaper than what can be achieved domestically . As such , many local businesses will continue facing stiff competition from international suppliers until they can reduce their own costs while keeping quality standards high enough ?to satisfy customer needs
COVID 19 pandemic led to government imposed lockdowns and restriction on movement all over world thus adversely affecting retail industry as well as beauty & cosmetics industry including perfumes & fragrance business on global level since it relies heavily on physical stores and direct contact between distributors & customers for sales promotion activities such as sampling etc., leading to short term supply chain disruptions . However this situation has been improving along with relaxation of restrictions across countries globally thus reducing impact of COVID 19 pandemic on businesses worldwide including perfume & fragrance sector.
Some major key players operating in Saudi Arabia perfumes and Fragrance products market are Coty Inc., LVMH Group , Estee Lauder Companies Inc., Avon Products Corporation , Clarins Group , Chanel SA , Procter & Gamble Company etc.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Saudi Arabia Perfumes and Perfumery Products Market Overview |
3.1 Saudi Arabia Country Macro Economic Indicators |
3.2 Saudi Arabia Perfumes and Perfumery Products Market Revenues & Volume, 2021 & 2031F |
3.3 Saudi Arabia Perfumes and Perfumery Products Market - Industry Life Cycle |
3.4 Saudi Arabia Perfumes and Perfumery Products Market - Porter's Five Forces |
3.5 Saudi Arabia Perfumes and Perfumery Products Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 Saudi Arabia Perfumes and Perfumery Products Market Revenues & Volume Share, By End-User, 2021 & 2031F |
3.7 Saudi Arabia Perfumes and Perfumery Products Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Saudi Arabia Perfumes and Perfumery Products Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing disposable income in Saudi Arabia, leading to increased spending on luxury products like perfumes. |
4.2.2 Rising trend of personal grooming and self-care among the Saudi population. |
4.2.3 Influence of social media and celebrity endorsements on consumer preferences for perfumes. |
4.2.4 Increasing tourism in Saudi Arabia, creating demand for perfumes as souvenirs. |
4.2.5 Growth of e-commerce platforms providing a convenient way for consumers to purchase perfumes. |
4.3 Market Restraints |
4.3.1 Strict regulations on certain ingredients used in perfumes, impacting product formulations. |
4.3.2 Competition from international luxury perfume brands entering the Saudi market. |
4.3.3 Seasonal fluctuations in demand for perfumes based on religious and cultural events. |
4.3.4 Economic uncertainties and fluctuations in oil prices affecting consumer spending. |
4.3.5 Limited awareness and access to niche perfumery products among the Saudi population. |
5 Saudi Arabia Perfumes and Perfumery Products Market Trends |
6 Saudi Arabia Perfumes and Perfumery Products Market, By Types |
6.1 Saudi Arabia Perfumes and Perfumery Products Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Saudi Arabia Perfumes and Perfumery Products Market Revenues & Volume, By Product, 2021-2031F |
6.1.3 Saudi Arabia Perfumes and Perfumery Products Market Revenues & Volume, By Premium , 2021-2031F |
6.1.4 Saudi Arabia Perfumes and Perfumery Products Market Revenues & Volume, By Mass, 2021-2031F |
6.2 Saudi Arabia Perfumes and Perfumery Products Market, By End-User |
6.2.1 Overview and Analysis |
6.2.2 Saudi Arabia Perfumes and Perfumery Products Market Revenues & Volume, By Men, 2021-2031F |
6.2.3 Saudi Arabia Perfumes and Perfumery Products Market Revenues & Volume, By Women, 2021-2031F |
6.2.4 Saudi Arabia Perfumes and Perfumery Products Market Revenues & Volume, By Unisex, 2021-2031F |
6.3 Saudi Arabia Perfumes and Perfumery Products Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Saudi Arabia Perfumes and Perfumery Products Market Revenues & Volume, By Online, 2021-2031F |
6.3.3 Saudi Arabia Perfumes and Perfumery Products Market Revenues & Volume, By Offline, 2021-2031F |
7 Saudi Arabia Perfumes and Perfumery Products Market Import-Export Trade Statistics |
7.1 Saudi Arabia Perfumes and Perfumery Products Market Export to Major Countries |
7.2 Saudi Arabia Perfumes and Perfumery Products Market Imports from Major Countries |
8 Saudi Arabia Perfumes and Perfumery Products Market Key Performance Indicators |
8.1 Social media engagement and reach of perfume brands in Saudi Arabia. |
8.2 Number of tourists purchasing perfumes in duty-free shops at Saudi Arabian airports. |
8.3 Growth in online sales of perfumes in Saudi Arabia. |
8.4 Customer satisfaction and loyalty metrics for local perfumery brands. |
8.5 Participation and attendance at perfume industry events and exhibitions in Saudi Arabia. |
9 Saudi Arabia Perfumes and Perfumery Products Market - Opportunity Assessment |
9.1 Saudi Arabia Perfumes and Perfumery Products Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 Saudi Arabia Perfumes and Perfumery Products Market Opportunity Assessment, By End-User, 2021 & 2031F |
9.3 Saudi Arabia Perfumes and Perfumery Products Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Saudi Arabia Perfumes and Perfumery Products Market - Competitive Landscape |
10.1 Saudi Arabia Perfumes and Perfumery Products Market Revenue Share, By Companies, 2024 |
10.2 Saudi Arabia Perfumes and Perfumery Products Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |