| Product Code: ETC4398640 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 |
The Saudi Arabia Real-Time Bidding market is gaining traction in the digital advertising space. Real-time bidding platforms use data analytics and AI to make split-second decisions on ad placements, enabling advertisers to reach their target audiences effectively.
The Saudi Arabia Real-Time Bidding market is expanding rapidly with the surge in digital advertising. Real-time bidding platforms allow advertisers to bid on ad impressions in real-time, targeting specific audiences more effectively. As digital advertising continues to grow in prominence, the demand for real-time bidding solutions is increasing, helping advertisers optimize their campaigns, maximize reach, and achieve better ROI.
Real-time bidding challenges include optimizing programmatic advertising auctions, ensuring ad viewability and quality, and addressing the need for real-time bidding algorithms and platforms.
The pandemic transformed the advertising landscape, accelerating the adoption of real-time bidding (RTB) in Saudi Arabia. With changes in consumer behavior and the increased importance of online advertising, businesses relied on RTB for targeted and cost-effective ad placements. The crisis highlighted the value of real-time programmatic advertising.
In the Saudi Arabia Real-Time Bidding market, vendors like Google, Facebook, and Amazon are prominent players. They provide real-time bidding solutions to secure efficient advertising and marketing.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Saudi Arabia Real time Bidding Market Overview |
3.1 Saudi Arabia Country Macro Economic Indicators |
3.2 Saudi Arabia Real time Bidding Market Revenues & Volume, 2021 & 2031F |
3.3 Saudi Arabia Real time Bidding Market - Industry Life Cycle |
3.4 Saudi Arabia Real time Bidding Market - Porter's Five Forces |
3.5 Saudi Arabia Real time Bidding Market Revenues & Volume Share, By Applications, 2021 & 2031F |
3.6 Saudi Arabia Real time Bidding Market Revenues & Volume Share, By Auction, 2021 & 2031F |
3.7 Saudi Arabia Real time Bidding Market Revenues & Volume Share, By Ad Format, 2021 & 2031F |
3.8 Saudi Arabia Real time Bidding Market Revenues & Volume Share, By Device, 2021 & 2031F |
4 Saudi Arabia Real time Bidding Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing internet penetration and mobile usage in Saudi Arabia |
4.2.2 Growth in digital advertising spending in the region |
4.2.3 Rising demand for personalized and targeted advertising |
4.2.4 Advancements in technology and data analytics capabilities |
4.2.5 Shift towards programmatic advertising in the region |
4.3 Market Restraints |
4.3.1 Concerns over data privacy and regulations impacting ad targeting |
4.3.2 Limited awareness and understanding of real-time bidding among advertisers |
4.3.3 Competition from traditional advertising channels |
4.3.4 Economic uncertainties affecting marketing budgets |
4.3.5 Ad fraud and brand safety issues in digital advertising |
5 Saudi Arabia Real time Bidding Market Trends |
6 Saudi Arabia Real time Bidding Market, By Types |
6.1 Saudi Arabia Real time Bidding Market, By Applications |
6.1.1 Overview and Analysis |
6.1.2 Saudi Arabia Real time Bidding Market Revenues & Volume, By Applications, 2021-2031F |
6.1.3 Saudi Arabia Real time Bidding Market Revenues & Volume, By Media and entertainment, 2021-2031F |
6.1.4 Saudi Arabia Real time Bidding Market Revenues & Volume, By Games, 2021-2031F |
6.1.5 Saudi Arabia Real time Bidding Market Revenues & Volume, By Retail and e-Commerce, 2021-2031F |
6.1.6 Saudi Arabia Real time Bidding Market Revenues & Volume, By Travel and luxury, 2021-2031F |
6.1.7 Saudi Arabia Real time Bidding Market Revenues & Volume, By Mobile apps, 2021-2031F |
6.1.8 Saudi Arabia Real time Bidding Market Revenues & Volume, By Others, 2021-2031F |
6.2 Saudi Arabia Real time Bidding Market, By Auction |
6.2.1 Overview and Analysis |
6.2.2 Saudi Arabia Real time Bidding Market Revenues & Volume, By Open Auction, 2021-2031F |
6.2.3 Saudi Arabia Real time Bidding Market Revenues & Volume, By Invited Auction, 2021-2031F |
6.3 Saudi Arabia Real time Bidding Market, By Ad Format |
6.3.1 Overview and Analysis |
6.3.2 Saudi Arabia Real time Bidding Market Revenues & Volume, By RTB Image, 2021-2031F |
6.3.3 Saudi Arabia Real time Bidding Market Revenues & Volume, By RTB Video, 2021-2031F |
6.4 Saudi Arabia Real time Bidding Market, By Device |
6.4.1 Overview and Analysis |
6.4.2 Saudi Arabia Real time Bidding Market Revenues & Volume, By Mobiles, 2021-2031F |
6.4.3 Saudi Arabia Real time Bidding Market Revenues & Volume, By Desktops, 2021-2031F |
6.4.4 Saudi Arabia Real time Bidding Market Revenues & Volume, By Others, 2021-2031F |
7 Saudi Arabia Real time Bidding Market Import-Export Trade Statistics |
7.1 Saudi Arabia Real time Bidding Market Export to Major Countries |
7.2 Saudi Arabia Real time Bidding Market Imports from Major Countries |
8 Saudi Arabia Real time Bidding Market Key Performance Indicators |
8.1 Average CPM (Cost Per Mille) rates in the Saudi Arabia real-time bidding market |
8.2 Percentage increase in programmatic advertising spend in the region |
8.3 Number of active real-time bidding platforms and exchanges in Saudi Arabia |
8.4 Growth in the adoption of data management platforms (DMPs) by advertisers |
8.5 Average click-through rates (CTR) for real-time bidding campaigns in the Saudi market |
9 Saudi Arabia Real time Bidding Market - Opportunity Assessment |
9.1 Saudi Arabia Real time Bidding Market Opportunity Assessment, By Applications, 2021 & 2031F |
9.2 Saudi Arabia Real time Bidding Market Opportunity Assessment, By Auction, 2021 & 2031F |
9.3 Saudi Arabia Real time Bidding Market Opportunity Assessment, By Ad Format, 2021 & 2031F |
9.4 Saudi Arabia Real time Bidding Market Opportunity Assessment, By Device, 2021 & 2031F |
10 Saudi Arabia Real time Bidding Market - Competitive Landscape |
10.1 Saudi Arabia Real time Bidding Market Revenue Share, By Companies, 2024 |
10.2 Saudi Arabia Real time Bidding Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
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