| Product Code: ETC422555 | Publication Date: Oct 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
In the realm of fashion and apparel, the shapewear market in Saudi Arabia is gaining traction as consumers seek to achieve desired body shapes and silhouettes. Shapewear has evolved from being merely functional to a fashion statement, with a growing emphasis on comfort and style. With a thriving e-commerce ecosystem, consumers have easy access to a wide range of shapewear options, driving the growth of this market segment.
The Saudi Arabia shapewear market is experiencing growth driven by changing fashion preferences and increased awareness of body aesthetics. Shapewear is in demand as it offers a solution for achieving desired body shapes and enhancing self-confidence. The market is further supported by marketing campaigns promoting body positivity and inclusivity.
In the Saudi Arabian shapewear market, long-term challenges include shifting beauty ideals and cultural factors. As body positivity gains traction globally, there might be a shift away from traditional shapewear that aims to alter body shapes. Furthermore, the conservative cultural norms in Saudi Arabia might influence consumer preferences towards more modest and comfortable clothing options, potentially impacting the demand for shapewear. Additionally, the availability of affordable and authentic shapewear products may be a concern, as counterfeits and substandard products can flood the market. Maintaining product quality and authenticity while adapting to evolving fashion trends is crucial for the shapewear industry in Saudi Arabia.
The shapewear market in Saudi Arabia also faced challenges due to the COVID-19 pandemic. With people staying at home more and attending fewer social events, the demand for shapewear, particularly formal and special occasion wear, decreased. Consumers shifted their priorities towards more comfortable clothing. However, as the situation improved and people began to return to work and social activities, there was a resurgence in demand for shapewear. This market is expected to rebound as people seek products that enhance their appearance and provide confidence in social settings.
In the Saudi Arabia shapewear market, major brands include Triumph, Spanx, and Maidenform.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Saudi Arabia Shapewear Market Overview |
3.1 Saudi Arabia Country Macro Economic Indicators |
3.2 Saudi Arabia Shapewear Market Revenues & Volume, 2021 & 2031F |
3.3 Saudi Arabia Shapewear Market - Industry Life Cycle |
3.4 Saudi Arabia Shapewear Market - Porter's Five Forces |
3.5 Saudi Arabia Shapewear Market Revenues & Volume Share, By End-user, 2021 & 2031F |
3.6 Saudi Arabia Shapewear Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Saudi Arabia Shapewear Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about body positivity and self-confidence |
4.2.2 Rising disposable income in Saudi Arabia |
4.2.3 Growing influence of social media and fashion trends |
4.3 Market Restraints |
4.3.1 Cultural norms and modesty considerations in Saudi Arabian society |
4.3.2 Limited availability of diverse sizes and styles to cater to different body types |
5 Saudi Arabia Shapewear Market Trends |
6 Saudi Arabia Shapewear Market, By Types |
6.1 Saudi Arabia Shapewear Market, By End-user |
6.1.1 Overview and Analysis |
6.1.2 Saudi Arabia Shapewear Market Revenues & Volume, By End-user, 2021-2031F |
6.1.3 Saudi Arabia Shapewear Market Revenues & Volume, By Male, 2021-2031F |
6.1.4 Saudi Arabia Shapewear Market Revenues & Volume, By Female, 2021-2031F |
6.2 Saudi Arabia Shapewear Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Saudi Arabia Shapewear Market Revenues & Volume, By Hypermarkets & Supermarkets, 2021-2031F |
6.2.3 Saudi Arabia Shapewear Market Revenues & Volume, By Specialty Stores, 2021-2031F |
6.2.4 Saudi Arabia Shapewear Market Revenues & Volume, By Online, 2021-2031F |
6.2.5 Saudi Arabia Shapewear Market Revenues & Volume, By Others, 2021-2031F |
7 Saudi Arabia Shapewear Market Import-Export Trade Statistics |
7.1 Saudi Arabia Shapewear Market Export to Major Countries |
7.2 Saudi Arabia Shapewear Market Imports from Major Countries |
8 Saudi Arabia Shapewear Market Key Performance Indicators |
8.1 Percentage increase in online searches for shapewear in Saudi Arabia |
8.2 Number of collaborations between shapewear brands and social media influencers in the region |
8.3 Growth in the number of retail outlets offering shapewear in key cities of Saudi Arabia |
9 Saudi Arabia Shapewear Market - Opportunity Assessment |
9.1 Saudi Arabia Shapewear Market Opportunity Assessment, By End-user, 2021 & 2031F |
9.2 Saudi Arabia Shapewear Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Saudi Arabia Shapewear Market - Competitive Landscape |
10.1 Saudi Arabia Shapewear Market Revenue Share, By Companies, 2024 |
10.2 Saudi Arabia Shapewear Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |