| Product Code: ETC053299 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
The Saudi Arabia Toilet Paper Market is projected to witness mixed growth rate patterns during 2025 to 2029. Growth accelerates to 12.97% in 2028, following an initial rate of 9.67%, before easing to 11.79% at the end of the period.

The Saudi Arabia toilet paper market is estimated to register a CAGR of 7.2% during the forecast period (2025-2031). The major factors driving the growth of the market are increasing population, rising disposable income, and changes in consumer lifestyles and preferences. Moreover, favorable government policies such as import duty exemption on various raw materials have also contributed to the growth of this market.
The growing population has led to an increase in demand for toilet paper due to increased hygiene awareness among individuals across different age groups. This has caused manufacturers?? focus on innovation and product development regarding design, packaging, material used in tissue production etc., thus leading to an upsurge in sales for these products. The rising disposable incomes amongst consumers drive them towards spending more on personal care products like facial tissues or napkins rather than just using traditional cloth towels or handkerchiefs which were used earlier by majority households; hence creating greater opportunities for players operating within this space in Saudi Arabia market.
Since recycled papers need more energy and water compared with new paper pulp when producing it, environmental efficiency poses challenge for manufacturers who use recycled papers as their primary source into manufacturing of tissue products as there might be chances that sustainability goals will not be achieved if they invest heavily only into recycled quality fibers while making their finished goods.
Amid pandemic , household consumption behaviours has shifted suddenly where people had started stocking up essential items including bathroom rolls , causing disruption supply chains globally ; however once lockdown restrictions eased off , normalcy resumed back again but still continued fears around virus spread may lead some consumers changing brands according their own preference or availability within store shelf vicinity . Markets further got impacted from second wave outbreak both economically & socially pushing online retailers offering doorstep delivery services at discounted prices than retail stores throughout parts regionally further stimulating demand side equation hereon forth.
The key players operating in the Saudi Arabia toilet paper market include Procter & Gamble Co., Kimberly Clark Corporation, SCA Group (Essity), Hengan International Group Company Limited, Sofidel SPA Group, Shanghai Sofine Nonwovens Co Ltd., Georgia Pacific LLC., WEPA Hygieneprodukte GmbH & Co KG., Purus International BV (Purus Labs) and Nippon Paper Industries Co Ltd amongst others.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Saudi Arabia Toilet Paper Market Overview |
3.1 Saudi Arabia Country Macro Economic Indicators |
3.2 Saudi Arabia Toilet Paper Market Revenues & Volume, 2021 & 2031F |
3.3 Saudi Arabia Toilet Paper Market - Industry Life Cycle |
3.4 Saudi Arabia Toilet Paper Market - Porter's Five Forces |
3.5 Saudi Arabia Toilet Paper Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Saudi Arabia Toilet Paper Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 Saudi Arabia Toilet Paper Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing population and urbanization in Saudi Arabia leading to higher demand for household products. |
4.2.2 Growing awareness about hygiene and sanitation practices driving the demand for toilet paper. |
4.2.3 Rise in disposable income levels leading to higher purchasing power for consumers to buy premium toilet paper products. |
4.3 Market Restraints |
4.3.1 Fluctuating raw material prices such as pulp and recycled paper impacting the production costs of toilet paper. |
4.3.2 Intense competition among toilet paper manufacturers leading to price wars and margin pressures. |
4.3.3 Environmental concerns and regulations related to the use of paper products affecting the market dynamics. |
5 Saudi Arabia Toilet Paper Market Trends |
6 Saudi Arabia Toilet Paper Market, By Types |
6.1 Saudi Arabia Toilet Paper Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Saudi Arabia Toilet Paper Market Revenues & Volume, By Product Type, 2021-2031F |
6.1.3 Saudi Arabia Toilet Paper Market Revenues & Volume, By Pulp Paper, 2021-2031F |
6.1.4 Saudi Arabia Toilet Paper Market Revenues & Volume, By Recycled Paper, 2021-2031F |
6.2 Saudi Arabia Toilet Paper Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Saudi Arabia Toilet Paper Market Revenues & Volume, By Household, 2021-2031F |
6.2.3 Saudi Arabia Toilet Paper Market Revenues & Volume, By Commercial, 2021-2031F |
7 Saudi Arabia Toilet Paper Market Import-Export Trade Statistics |
7.1 Saudi Arabia Toilet Paper Market Export to Major Countries |
7.2 Saudi Arabia Toilet Paper Market Imports from Major Countries |
8 Saudi Arabia Toilet Paper Market Key Performance Indicators |
8.1 Average selling price per unit of toilet paper. |
8.2 Consumer satisfaction scores related to toilet paper quality and softness. |
8.3 Percentage of households using premium or eco-friendly toilet paper options. |
8.4 Recycling rate of used toilet paper products. |
8.5 Adoption rate of innovative toilet paper products such as scented or biodegradable options. |
9 Saudi Arabia Toilet Paper Market - Opportunity Assessment |
9.1 Saudi Arabia Toilet Paper Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Saudi Arabia Toilet Paper Market Opportunity Assessment, By Application, 2021 & 2031F |
10 Saudi Arabia Toilet Paper Market - Competitive Landscape |
10.1 Saudi Arabia Toilet Paper Market Revenue Share, By Companies, 2024 |
10.2 Saudi Arabia Toilet Paper Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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