Product Code: ETC130907 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
Wafer biscuits are thin, crispy, and often layered snacks made from flour, sugar, fats, and other ingredients. They are popular worldwide as convenient and tasty snacks, often consumed with tea, coffee, or as standalone treats. In Saudi Arabia, wafer biscuits have gained popularity due to their convenient packaging, affordability, and wide range of flavors.
Changing consumer preferences: The shift towards snacking culture and the preference for convenient and ready-to-eat foods are driving the demand for wafer biscuits in Saudi Arabia. Population growth and urbanization: As the population grows and urbanization continues, there is an increasing demand for convenient and portable snack options, which positively impacts the wafer biscuit market. Marketing and advertising: Effective marketing and advertising campaigns by manufacturers and retailers contribute to increased consumer awareness and demand for wafer biscuits. Diversification of flavors: Manufacturers` efforts to introduce new and innovative flavors cater to consumers` taste preferences and attract new customer segments.
Competition from other snacks: The wafer biscuit market faces competition from various other snack categories, including cookies, crackers, and chocolate-based snacks, which may affect market share and growth. Price sensitivity: The price-conscious nature of consumers might lead to challenges in maintaining profit margins and market positioning. Health concerns: Growing health consciousness among consumers may drive demand towards healthier snack options, impacting traditional wafer biscuit sales.
The COVID-19 pandemic has had both positive and negative impacts on the food industry, including the wafer biscuit market in Saudi Arabia. During the lockdowns and restrictions, there might have been an increase in at-home consumption of packaged snacks like wafer biscuits. However, disruptions in the supply chain, manufacturing, and distribution could have posed challenges to the industry.
Some of the key players in the Saudi Arabia wafer biscuit market include: Albaik, Almarai, Nabisco, Mondelez International, Bahlsen, LU, Parle Products, Britannia Industries, ITC
Saudi Arabia Wafer Biscuit |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Saudi Arabia Wafer Biscuit Market Overview |
3.1 Saudi Arabia Country Macro Economic Indicators |
3.2 Saudi Arabia Wafer Biscuit Market Revenues & Volume, 2021 & 2031F |
3.3 Saudi Arabia Wafer Biscuit Market - Industry Life Cycle |
3.4 Saudi Arabia Wafer Biscuit Market - Porter's Five Forces |
3.5 Saudi Arabia Wafer Biscuit Market Revenues & Volume Share, By Form, 2021 & 2031F |
3.6 Saudi Arabia Wafer Biscuit Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Saudi Arabia Wafer Biscuit Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing urbanization and changing consumer lifestyles leading to higher demand for convenient snacks like wafer biscuits. |
4.2.2 Growing population and rising disposable incomes in Saudi Arabia driving the consumption of packaged food products. |
4.2.3 Innovation in flavors and packaging of wafer biscuits to cater to changing consumer preferences. |
4.3 Market Restraints |
4.3.1 Fluctuating raw material prices, such as cocoa and sugar, impacting the production cost of wafer biscuits. |
4.3.2 Intense competition from other snack options like cookies, cakes, and healthier alternatives affecting market growth. |
5 Saudi Arabia Wafer Biscuit Market Trends |
6 Saudi Arabia Wafer Biscuit Market, By Types |
6.1 Saudi Arabia Wafer Biscuit Market, By Form |
6.1.1 Overview and Analysis |
6.1.2 Saudi Arabia Wafer Biscuit Market Revenues & Volume, By Form, 2021-2031F |
6.1.3 Saudi Arabia Wafer Biscuit Market Revenues & Volume, By Cream Filled, 2021-2031F |
6.1.4 Saudi Arabia Wafer Biscuit Market Revenues & Volume, By Coated, 2021-2031F |
6.2 Saudi Arabia Wafer Biscuit Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Saudi Arabia Wafer Biscuit Market Revenues & Volume, By Super Markets/ Hyper Markets, 2021-2031F |
6.2.3 Saudi Arabia Wafer Biscuit Market Revenues & Volume, By Convenience Stores, 2021-2031F |
6.2.4 Saudi Arabia Wafer Biscuit Market Revenues & Volume, By Online retailers, 2021-2031F |
6.2.5 Saudi Arabia Wafer Biscuit Market Revenues & Volume, By Others, 2021-2031F |
7 Saudi Arabia Wafer Biscuit Market Import-Export Trade Statistics |
7.1 Saudi Arabia Wafer Biscuit Market Export to Major Countries |
7.2 Saudi Arabia Wafer Biscuit Market Imports from Major Countries |
8 Saudi Arabia Wafer Biscuit Market Key Performance Indicators |
8.1 Consumer engagement on social media platforms for wafer biscuit brands. |
8.2 Percentage of repeat purchases by consumers in Saudi Arabia. |
8.3 Number of new product launches and product variants in the wafer biscuit market. |
8.4 Growth in distribution channels and availability of wafer biscuits in retail outlets across Saudi Arabia. |
8.5 Rate of adoption of digital marketing strategies by wafer biscuit manufacturers in the Saudi market. |
9 Saudi Arabia Wafer Biscuit Market - Opportunity Assessment |
9.1 Saudi Arabia Wafer Biscuit Market Opportunity Assessment, By Form, 2021 & 2031F |
9.2 Saudi Arabia Wafer Biscuit Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Saudi Arabia Wafer Biscuit Market - Competitive Landscape |
10.1 Saudi Arabia Wafer Biscuit Market Revenue Share, By Companies, 2024 |
10.2 Saudi Arabia Wafer Biscuit Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |