| Product Code: ETC5034414 | Publication Date: Nov 2023 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
Serbia`s import trend for gifts, novelties, and souvenirs showed significant growth from 2023 to 2024, with a growth rate of 51.75%. The compound annual growth rate (CAGR) for the period 2020-2024 stood at 16.0%. This surge in imports could be attributed to increased demand for unique and culturally significant products, reflecting a potential shift in consumer preferences or a broader market recovery post-pandemic.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Serbia Gifts Novelty and Souvenirs Market Overview |
3.1 Serbia Country Macro Economic Indicators |
3.2 Serbia Gifts Novelty and Souvenirs Market Revenues & Volume, 2021 & 2031F |
3.3 Serbia Gifts Novelty and Souvenirs Market - Industry Life Cycle |
3.4 Serbia Gifts Novelty and Souvenirs Market - Porter's Five Forces |
3.5 Serbia Gifts Novelty and Souvenirs Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 Serbia Gifts Novelty and Souvenirs Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Serbia Gifts Novelty and Souvenirs Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing tourism industry in Serbia |
4.2.2 Increasing demand for unique and authentic souvenirs |
4.2.3 Rise in disposable income leading to higher spending on gifts and novelties |
4.3 Market Restraints |
4.3.1 Fluctuating exchange rates impacting import costs |
4.3.2 Competition from online retailers and e-commerce platforms |
5 Serbia Gifts Novelty and Souvenirs Market Trends |
6 Serbia Gifts Novelty and Souvenirs Market Segmentations |
6.1 Serbia Gifts Novelty and Souvenirs Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Serbia Gifts Novelty and Souvenirs Market Revenues & Volume, By Souvenirs and Novelty Items, 2021-2031F |
6.1.3 Serbia Gifts Novelty and Souvenirs Market Revenues & Volume, By Seasonal Decorations, 2021-2031F |
6.1.4 Serbia Gifts Novelty and Souvenirs Market Revenues & Volume, By Greeting Cards, 2021-2031F |
6.1.5 Serbia Gifts Novelty and Souvenirs Market Revenues & Volume, By Other Gift Items, 2021-2031F |
6.2 Serbia Gifts Novelty and Souvenirs Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Serbia Gifts Novelty and Souvenirs Market Revenues & Volume, By Offline, 2021-2031F |
6.2.3 Serbia Gifts Novelty and Souvenirs Market Revenues & Volume, By Online, 2021-2031F |
7 Serbia Gifts Novelty and Souvenirs Market Import-Export Trade Statistics |
7.1 Serbia Gifts Novelty and Souvenirs Market Export to Major Countries |
7.2 Serbia Gifts Novelty and Souvenirs Market Imports from Major Countries |
8 Serbia Gifts Novelty and Souvenirs Market Key Performance Indicators |
8.1 Average spending per tourist on souvenirs in Serbia |
8.2 Number of tourists visiting Serbia annually |
8.3 Percentage of locally sourced gifts and novelties in the market |
8.4 Number of new souvenir shops opening in key tourist areas |
8.5 Customer satisfaction scores for souvenir shopping experience |
9 Serbia Gifts Novelty and Souvenirs Market - Opportunity Assessment |
9.1 Serbia Gifts Novelty and Souvenirs Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 Serbia Gifts Novelty and Souvenirs Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Serbia Gifts Novelty and Souvenirs Market - Competitive Landscape |
10.1 Serbia Gifts Novelty and Souvenirs Market Revenue Share, By Companies, 2024 |
10.2 Serbia Gifts Novelty and Souvenirs Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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