Singapore Breakfast Cereal Market (2024-2030) | Revenue, Industry, Trends, Share, Companies, Growth, Outlook, Analysis, Value, Forecast & Size

Market Forecast By Product Type (Hot Cereal, RTE), By Distribution Channel (Supermarket, Convenience Stores, E-Commerce, Others) And Competitive Landscape
Product Code: ETC043387 Publication Date: Jul 2023 Updated Date: May 2024 Product Type: Report
Publisher: 6Wresearch No. of Pages: 70 No. of Figures: 35 No. of Tables: 5

Singapore Breakfast Cereal Market Competition 2023

Singapore Breakfast Cereal market currently, in 2023, has witnessed an HHI of 1318, Which has decreased slightly as compared to the HHI of 1628 in 2017. The market is moving towards highly competitive. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.

Singapore Export Potential Assessment For Breakfast Cereal Market (Values in USD Thousand)


Singapore Breakfast Cereal Market Synopsis

The Singapore breakfast cereal market is estimated to grow at a CAGR of 5.7% during the forecast period 2020-2026. This growth can be attributed to the increasing demand for convenience food, growing health concerns, and rising disposable incomes among consumers in Singapore. Moreover, the growing trend of snacking has also contributed to increased sales of breakfast cereals as snacks in recent years.

Market Drivers

The growing preference for nutritious yet convenient foods is driving market growth. Increasing consumer awareness about healthy eating habits and nutritional benefits are stimulating demand among customers across all age groups in Singapore. Furthermore, ready-to-eat options such as fortified cereal bars have become increasingly popular due to their easy availability and convenient packaging formats which has further fueled market growth prospects during the forecast period.

Market challenges

Despite strong fundamentals such as product innovation coupled with attractive packaging designs that help increase shelf appeal; high prices may impede market growth over the coming years due to lower affordability levels than other alternative breakfast options available in Singapore. In addition, competitive pressures from other snack categories such as instant noodles or sandwiches could limit gains made by breakfast cereals within overall FMCG space over 2020 - 2026 time frame given lack of differentiation between existing products on offer from major players operating within sector landscape.

Key players

Major companies operating within this space include Kellogg Co., Nestle SA, General Mills Inc., PepsiCo Inc., Quaker Oats Company (Pepsico) and Post Holdings Inc.

Covid-19 Impact

Consumption patterns have shifted significantly post Covid 19 outbreak resulting into surge purchasing of non perishable items like canned goods, dry fruits ETC including breakfast cereals. However supply chain disruptions caused by restrictions posed on transportation services will lead to price hikes which could adversely affect its consumption moving forward thus limiting upside potential for industry participants despite favorable positioning it enjoys amidst current pandemic scenario.

Key Highlights of the Report:

  • Singapore Breakfast Cereal Market Outlook
  • Market Size of Singapore Breakfast Cereal Market, 2023
  • Forecast of Singapore Breakfast Cereal Market, 2030
  • Historical Data and Forecast of Singapore Breakfast Cereal Revenues & Volume for the Period 2020-2030
  • Singapore Breakfast Cereal Market Trend Evolution
  • Singapore Breakfast Cereal Market Drivers and Challenges
  • Singapore Breakfast Cereal Price Trends
  • Singapore Breakfast Cereal Porter's Five Forces
  • Singapore Breakfast Cereal Industry Life Cycle
  • Historical Data and Forecast of Singapore Breakfast Cereal Market Revenues & Volume By Product Type for the Period 2020-2030
  • Historical Data and Forecast of Singapore Breakfast Cereal Market Revenues & Volume By Hot Cereal for the Period 2020-2030
  • Historical Data and Forecast of Singapore Breakfast Cereal Market Revenues & Volume By RTE for the Period 2020-2030
  • Historical Data and Forecast of Singapore Breakfast Cereal Market Revenues & Volume By Distribution Channel for the Period 2020-2030
  • Historical Data and Forecast of Singapore Breakfast Cereal Market Revenues & Volume By Supermarket for the Period 2020-2030
  • Historical Data and Forecast of Singapore Breakfast Cereal Market Revenues & Volume By Convenience Stores for the Period 2020-2030
  • Historical Data and Forecast of Singapore Breakfast Cereal Market Revenues & Volume By E-Commerce for the Period 2020-2030
  • Historical Data and Forecast of Singapore Breakfast Cereal Market Revenues & Volume By Others for the Period 2020-2030
  • Singapore Breakfast Cereal Import Export Trade Statistics
  • Market Opportunity Assessment By Product Type
  • Market Opportunity Assessment By Distribution Channel
  • Singapore Breakfast Cereal Top Companies Market Share
  • Singapore Breakfast Cereal Competitive Benchmarking By Technical and Operational Parameters
  • Singapore Breakfast Cereal Company Profiles
  • Singapore Breakfast Cereal Key Strategic Recommendations
Frequently Asked Questions About the Market Study (FAQs):
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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Singapore Breakfast Cereal Market Overview

3.1 Singapore Country Macro Economic Indicators

3.2 Singapore Breakfast Cereal Market Revenues & Volume, 2020 & 2030F

3.3 Singapore Breakfast Cereal Market - Industry Life Cycle

3.4 Singapore Breakfast Cereal Market - Porter's Five Forces

3.5 Singapore Breakfast Cereal Market Revenues & Volume Share, By Product Type, 2020 & 2030F

3.6 Singapore Breakfast Cereal Market Revenues & Volume Share, By Distribution Channel, 2020 & 2030F

4 Singapore Breakfast Cereal Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.3 Market Restraints

5 Singapore Breakfast Cereal Market Trends

6 Singapore Breakfast Cereal Market, By Types

6.1 Singapore Breakfast Cereal Market, By Product Type

6.1.1 Overview and Analysis

6.1.2 Singapore Breakfast Cereal Market Revenues & Volume, By Product Type, 2020-2030F

6.1.3 Singapore Breakfast Cereal Market Revenues & Volume, By Hot Cereal, 2020-2030F

6.1.4 Singapore Breakfast Cereal Market Revenues & Volume, By RTE, 2020-2030F

6.2 Singapore Breakfast Cereal Market, By Distribution Channel

6.2.1 Overview and Analysis

6.2.2 Singapore Breakfast Cereal Market Revenues & Volume, By Supermarket, 2020-2030F

6.2.3 Singapore Breakfast Cereal Market Revenues & Volume, By Convenience Stores, 2020-2030F

6.2.4 Singapore Breakfast Cereal Market Revenues & Volume, By E-Commerce, 2020-2030F

6.2.5 Singapore Breakfast Cereal Market Revenues & Volume, By Others, 2020-2030F

7 Singapore Breakfast Cereal Market Import-Export Trade Statistics

7.1 Singapore Breakfast Cereal Market Export to Major Countries

7.2 Singapore Breakfast Cereal Market Imports from Major Countries

8 Singapore Breakfast Cereal Market Key Performance Indicators

9 Singapore Breakfast Cereal Market - Opportunity Assessment

9.1 Singapore Breakfast Cereal Market Opportunity Assessment, By Product Type, 2020 & 2030F

9.2 Singapore Breakfast Cereal Market Opportunity Assessment, By Distribution Channel, 2020 & 2030F

10 Singapore Breakfast Cereal Market - Competitive Landscape

10.1 Singapore Breakfast Cereal Market Revenue Share, By Companies, 2023

10.2 Singapore Breakfast Cereal Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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