| Product Code: ETC026687 | Publication Date: Jul 2023 | Updated Date: Mar 2026 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
Singapore`s import trend for deodorants and anti-perspirant products exhibited a slight decline from 2023 to 2024, with a growth rate of -0.28%. However, the compound annual growth rate (CAGR) for the period of 2020-2024 stood at a healthy 5.96%. This dip in import momentum could be attributed to shifting consumer preferences, market saturation, or changes in trade policies affecting the sector`s stability.

The Singapore deodorants and anti-perspirant products market is projected to register a CAGR of 5.5% during the forecast period, 2024???2031. The growth in the market is due to high demand for long lasting body fragrances among the consumers, rising urbanization and increasing disposable income in Singapore. Moreover, the rapid growth of supermarkets & hypermarkets along with e-commerce websites has increased availability of these products to consumers which further stimulates the growth of this market. Furthermore, increase in awareness about personal hygiene amongst young population will also drive the demand for deodorants and anti-perspirant products over forecast period. Additionally, growing focus on product innovation by key players will create more opportunities for this industry in near future.
High Demand for Long Lasting Body Fragrances Among Consumers, Rising Urbanization & Increasing Disposable Income, Rapid Growth Of Supermarkets & Hypermarkets Along With E-Commerce Websites, Increase In Awareness About Personal Hygiene Among Young Population are the drivers of the market.
Low Price Sensitivity Due To Presence Of Local Players Providing Low Cost Products, Lack Of Brand Loyalty and High Fluctuation In Raw Material Prices are the challenges of the market.
Johnson???s Baby Products Inc., Unilever PLC, Procter Gamble Co., Shiseido Company Ltd., Beiersdorf AG are the major players.
The COVID -19 outbreak has had an adverse impact on production activities as well as sales because of disrupted supply chain across all countries globally including Singapore which have hampered revenue sources from both domestic and international markets leading to decreased revenue from sales channels such as convenience stores & pharmacies ETC, thus impacting negatively on deodorants and anti perspiration products market in short term but expectedly getting back on track soon once lockdown situation are eased out or normalised after pandemic subsides completely.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Singapore Deodorants and Anti-Perspirant Products Market Overview |
3.1 Singapore Country Macro Economic Indicators |
3.2 Singapore Deodorants and Anti-Perspirant Products Market Revenues & Volume, 2022 & 2032F |
3.3 Singapore Deodorants and Anti-Perspirant Products Market - Industry Life Cycle |
3.4 Singapore Deodorants and Anti-Perspirant Products Market - Porter's Five Forces |
3.5 Singapore Deodorants and Anti-Perspirant Products Market Revenues & Volume Share, By Function, 2022 & 2032F |
3.6 Singapore Deodorants and Anti-Perspirant Products Market Revenues & Volume Share, By Ingredient, 2022 & 2032F |
4 Singapore Deodorants and Anti-Perspirant Products Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about personal hygiene and grooming |
4.2.2 Growing urban population leading to higher demand for deodorants and anti-perspirants |
4.2.3 Rising disposable income levels in Singapore leading to higher spending on personal care products |
4.3 Market Restraints |
4.3.1 High competition among existing brands in the market |
4.3.2 Concerns about the chemicals and ingredients used in deodorants and anti-perspirants |
4.3.3 Price sensitivity among consumers in Singapore |
5 Singapore Deodorants and Anti-Perspirant Products Market Trends |
6 Singapore Deodorants and Anti-Perspirant Products Market, By Types |
6.1 Singapore Deodorants and Anti-Perspirant Products Market, By Function |
6.1.1 Overview and Analysis |
6.1.2 Singapore Deodorants and Anti-Perspirant Products Market Revenues & Volume, By Function, 2022-2032F |
6.1.3 Singapore Deodorants and Anti-Perspirant Products Market Revenues & Volume, By Aerosol Spray, 2022-2032F |
6.1.4 Singapore Deodorants and Anti-Perspirant Products Market Revenues & Volume, By Cream, 2022-2032F |
6.1.5 Singapore Deodorants and Anti-Perspirant Products Market Revenues & Volume, By Roll-On, 2022-2032F |
6.1.6 Singapore Deodorants and Anti-Perspirant Products Market Revenues & Volume, By Gel, 2022-2032F |
6.2 Singapore Deodorants and Anti-Perspirant Products Market, By Ingredient |
6.2.1 Overview and Analysis |
6.2.2 Singapore Deodorants and Anti-Perspirant Products Market Revenues & Volume, By Alcohol, 2022-2032F |
6.2.3 Singapore Deodorants and Anti-Perspirant Products Market Revenues & Volume, By Antimicrobials, 2022-2032F |
6.2.4 Singapore Deodorants and Anti-Perspirant Products Market Revenues & Volume, By Conditioner and Moisturizer, 2022-2032F |
6.2.5 Singapore Deodorants and Anti-Perspirant Products Market Revenues & Volume, By Fragrances, 2022-2032F |
6.2.6 Singapore Deodorants and Anti-Perspirant Products Market Revenues & Volume, By Paraben and Propellants, 2022-2032F |
6.2.7 Singapore Deodorants and Anti-Perspirant Products Market Revenues & Volume, By Others, 2022-2032F |
7 Singapore Deodorants and Anti-Perspirant Products Market Import-Export Trade Statistics |
7.1 Singapore Deodorants and Anti-Perspirant Products Market Export to Major Countries |
7.2 Singapore Deodorants and Anti-Perspirant Products Market Imports from Major Countries |
8 Singapore Deodorants and Anti-Perspirant Products Market Key Performance Indicators |
8.1 Consumer engagement on social media platforms for deodorant and anti-perspirant brands |
8.2 Growth in online sales of deodorants and anti-perspirants in Singapore |
8.3 Number of new product innovations and launches in the market |
9 Singapore Deodorants and Anti-Perspirant Products Market - Opportunity Assessment |
9.1 Singapore Deodorants and Anti-Perspirant Products Market Opportunity Assessment, By Function, 2022 & 2032F |
9.2 Singapore Deodorants and Anti-Perspirant Products Market Opportunity Assessment, By Ingredient, 2022 & 2032F |
10 Singapore Deodorants and Anti-Perspirant Products Market - Competitive Landscape |
10.1 Singapore Deodorants and Anti-Perspirant Products Market Revenue Share, By Companies, 2025 |
10.2 Singapore Deodorants and Anti-Perspirant Products Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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